European identity is a topic constantly debated around Europe. There are many takes on whether there is a European identity and what the European identity consists of. In the European Union the Commission has worked towards developing a common European identity since the middle of the 1970?s. The development of a European identity is an important part in the commission?s quest to tie the union and its people closer together.

Svenska högskolor spenderar allt mer pengar på marknadsföring som används i arbetet med att attrahera studenter. Konkurrensen om studenterna är hård högskolorna emellan och resurser satsas på marknadsföring för att överleva i kampen om studenterna. Som i all marknadsföring bör den egna produkten särskiljas från konkurrenter och numera är det inte endast program och kurser som ägnas uppmärksamhet. Staden och dess attraktioner där den aktuella högskolan är belägen får idag en plats i den marknadsföring som sker.Högskolan i Jönköping presenterar Jönköping som stad i sin programkatalog med presumtiva studenter som målgrupp. Det förefaller oss som studenter vid Högskolan i Jönköping intressant att undersöka den bild som sprids av vår stad i programkatalogen.

Dagens organisationer verkar i en allt mer komplex miljö. Samhället och media ställer nya krav där det inte längre räcker att tillfredsställa ägarna och kunder, utan hänsyn måste även tas till allt runt omkring verksamheten. Den här uppsatsen belyser utsuddningen av gränser mellan organisationer och dess omgivning. Genom att analysera identiteten hos Migrationsverket vill vi visa på relationen mellan kultur, identitet och image och hur den processen, integrerar och influeras av de interna och externa aktiviteterna för en organisation.Empirin bygger på intervjuer med chefer inom verksamhetsområdet Besök och Bosättning hos Migrationsverket. Genom att använda en intervjumall med olika teman såg vi olika fenomen hos respondenterna.

Syfte: Att problematisera konsumentbeteende och de bakomliggande (prioriteringar) motivationsfaktorer som finns vid köp i dagligvaru- ochlågprisbutiker, såväl ur ett konsument- som ett företagsperspektiv. Frågeställningar: 1. Vad innebär och hur samspelar aspekterna: varumärke, rykte, image, kvalitet och service samt pris för kunders motiv (prioriteringar) i valet av dagligvarubutik?2. Vilka potentiella förbättringar skulle kunskap om aspekterna och dess betydelse kunna leda till ur ett företagarperspektiv som ett led i att nå ökad framgång? Resultat: Genom uppsatsen har författarna visat vad de ovannämnda aspekterna innebär för konsumentbeteendet.

Background: Today, the trademark is the heart of the company and the management of brandimage and identity require certain attention and care. In an increasingly tough business climatewhere the brand today has a central and important role, it is understandable that the companieswant to take maximum advantage of it. In the company the brand is a great resource with analready known identity and established values that can help new products to enter the market. Toextend the brand is a popular growth strategy but it is important to do it properly in order not tofail. J Lindeberg and Peak Performance are two Swedish fashion companies which both havemade brand extensions.

En sammanfattning av uppsatsen på maximalt 8000 tecken. Uppsatsens titel: Syndabockfenomenets betydelse i affärsvärlden -fallet Pehr G Gyllenhammar- Seminariedatum: 2004-03-05 Ämne/kurs: Magisteruppsats i marknadsföring, 10 poäng Författare: Jon Bertilsson Handledare: Peter Svensson Nyckelord: Affärsvärlden, syndabocksprocess, funktion, image Syfte: Avsikten med denna uppsats är att ge en ökad förståelse för syndabocksfenomenet och dess betydelse inom affärsvärlden. Metod: En kvalitativ metod togs i anspråk för att uppnå uppsatsens syfte. Den kvalitativ metod som användes hade formen av en dokumentstudie av ett empiriskt fall. Det empiriska materialet tolkades med hjälp av den hermeneutiska cirkeln.

The aim of the paper is to explore the dominating perception of the Other after the conflict regarding the Danish Mohammed caricatures. How Swedish newspapers have portrayed Arabs, which role they have been given in society and what problems they are struggling with is going to be the focus of this thesis.As methodological approach I chose discourse analysis, since it presents a view where language defines and structures our understanding of reality. Through the study of various Swedish newspaper articles, this essay tries to illustrate the implicit yet existent negative image of the Arabs as a group and potential alternative ways of understanding the Other.The perception of Arabs is a product of a necessary imaginary foe, a mirror image of the bad and strange in contrast to the idyllic and safe Swedish nationality. The rhetoric?s of the discourse are therefore constructed between a politics of acknowledgement and a will to culturally dominate the Other.

The relationship between color and music, and their relation to the human being and our surrounding universe has been subject of studies, theories and experiments since the old ages. From the ancient China and Persia to the present times, philosophers, scientists and artists have tried to explain these connections between color and music and also tried to find answers to this ancient enigma.The invention of the color organ c. 1730, an instrument that was intended to display color in addition to the musical auditive experience, was the first attempt to materialize the practical correlation between notes and color. This correlation has its foundation in the ideas of Isaac Newton, who through his book Optics published only a few years earlier, conformed the beginning of a new art culture: ?Visual music?, in which image and sound are the fundamental elements in the creative process.The ?visual music? concept is not only grounded in the ideas of music and sound, but also in the extraordinary creative capability of certain individuals.

Studien syftar till att undersöka den ökade pressen på den personliga imagen på de sociala medieplattformarna Facebook och Instagram och studera hur stockholmare i åldrarna 20-30 uppfattar eventuella effekter av detta. Undersökningen har sin utgångspunkt i två vetenskapliga discipliner; medie- och kommunikationsvetenskap och psykologi och är baserad på fyra kvalitativa informantintervjuer och två fokusgruppintervjuer om fyra respektive fem gruppdeltagare. Datamaterialet har därefter transkriberats för att senare sammanställas med hjälp av ett kvalitativt analysschema. Tillämpad analysmetod är hermeneutisk meningstolkning som går ut på att analysera de separata delarna som skapar förutsättning för att förstå helheten. Analysschemat är därför uppdelat på fyra huvudteman: användarfrekvens, user gratifications, den personliga imagen på sociala medier samt psykologiska effekter av deltagandet på sociala medier.

This master?s thesis has the intent of showing that the tattoo can be regarded as an individuals document according to prevailing notions in archival science. Suzanne Briets definition of the concept of document is used in this thesis as a widening definition, a document does not have to presented in a defined form, it is only required to represent an object or intellectual phenomenon and to be informative.Tattoos are presented in this thesis as informative with regard to the status and position of russian/soviet convicts and as such presenting an individuals identity within a specific context. As documents they also provide the individual with the essential evidence of his or her endeavours in a criminal environment. Also, they have the ability to function as an individuals memories of relationships, hardships and comradeships.

In this study we aim to investigate what employees at a callcenter see as prospects, opportunities and barriers of learning within a company. To answer the purpose of this essay, two questions were formulated; "What opportunities for learning does employees experience in the company?" and "How can learning in the workplace improve for the sellers?". First, we present what previous research has highlighted regarding workplace learning and learning within the callcenter industry. Afterwards we present ten semi-structured interviews with leaders and sellers within a telecom company in Stockholm.

I denna studie har vi gjort en fallstudie av Falkenberg där vi kunnat se att de är framgångsrika inom kulturella upplevelser. Enligt teorier om platsmarknadsföring bör en plats framhålla sådant som skiljer dem från andra i sin marknadsföring för att skapa konkurrensfördelar. I analysen framgår det dock att Falkenbergs stad inte har tagit tillvara på de kulturella upplevelseutbuden i sin marknadsföring. Staden har trots detta lyckats förbättra sin turismnäring de senaste åren varpå vi kan dra slutsatsen att även andra faktorer bidrar till att skapa ett attraktivt besöksmål. Vi har till exempel sett att engagerade människor, positiva attityder samt ett samarbete mellan stadens aktörer i ett nätverkär viktiga för att skapa en positiv image av staden..

The project deals with the evaluation and testing of speaker and microphone elements as well as microphone cavity.The first part of the report comprises a comprehensive theoretical part about drivers, microphone elements, and to some extent microphone cavity.The goal was to , on the behalf of the company Limes Audio AB, develop proposals on microphone element and cavity as well as drivers for a speakerphone application, based on specific factors. The main factors were performance, price and form factor.The aim was to create the best possible conditions for Limes Audio's software developers to implement the company's audio-enhancing software, mainly adaptive echo cancellation.The testing was carried out using Adobe Audition and MatLab. The test methods were developed in conjunction with Limes Audio and are described below.The project will result in suggestions for a speaker, a microphone and a cavity. The cavity were removed from the product because the results indicated that the cavity matter little for the end result.The report concludes with a discussion on how the measurements could have been enhanced to simplify the interpretation of the results and making the testing more efficient..

The aim of this essay is to study how cultures are presented in English textbooks for A-level students in Sweden. The aim is divided into three research questions, what does culture in English teaching mean, how is the English-speaking world presented in the textbooks and is the image that is presented stereotyped or does it try to challenge it? The study comprises of four textbooks from 1998-2008. The theoretical frame used in the essay is Edward Said?s Orientalism.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.