Titel: Standardisering/anpassning som internationella marknadsföringsstrategier inom upplevelseindustrinNivå: C-uppsats i ämnet företagsekonomiFörfattare: Heiko Voeste och Olga GutmanHandledare: Akmal Hyder Datum: 2014 ? 05Syfte: Forskningen om upplevelseinriktade företags marknadsföringsstrategier anses vara otillräcklig, trots att denna industri tillhör den snabbt expanderande tjänstemarknaden. Vi valde därför att utföra denna forskning för att bidra till utvecklingen av teorin inom detta område.Syftet med den här studien har varit att ta reda på hur internationella företag inom upplevelseindustrin arbetar med marknadsföringsstrategier, med avseende på anpassning och standardisering av marknadsföringsmixen.I vårt arbete har vi studerat:? hur upplevelseinriktade företag utformar sina internationella marknadsföringsstrategier;? olika faktorer som påverkar valet av strategier;? hur företag utformar marknadsföringsmixen för att skapa unika erbjudande för sina kunder.Metod: Vår empiriska undersökning baseras på kvalitativ forskning i form av flerfallstudier. Vi undersökte tre verksamheter som agerar inom upplevelseindustrin och har genomfört tio semi-strukturerade intervjuer inom dessa tre företag.Resultat & slutsats: Det vi kom fram till i denna studie var att de undersökta upplevelseinriktade företagen använder sig av både standardiserings- och anpassningsstrategier.

The competitiveness and profitability of swedish farm enterprises is frequently discussed in agricultural media. Increased exposure to the surrounding world with greater competitive pressure and considerable price fluctuations in the agricultural markets demand new ways of acting to secure the agricultural sector?s long-term survival and profitability. Structural change and/or diversification leads to increased numbers of stake-holders around the farm enterprise and thereby also the expectations of the farmers ability to lead and coordinate resources. Lean is the name of a management model developed by Toyota, influenced by the lack of resources in Japan during the post WWII period.

During thousands of years, reindeer have adapted to living under harsh conditions with large seasonal variations in climate and forage availability. This Adaptation implies that body functions and nourishment needs are strongly bound to the season. In the summer the reindeer has to maximize food intake to build up fat and protein reserves for the winter. More than 200 different plant species are included in the reindeer diet, but since reindeer have an unique ability to use the nourishment in lichen, different lichen species make up a large portion of their winter diet in many areas. Fundamental for reindeer husbandry is access to natural grazing during most of the year.

Syftet med föreliggande studie var att bidra till utvecklandet av självskattningsskalor för föräldrar till barn med ätstörningar. Skalor som ska kunna användas diagnostiskt men också vid utvärdering av behandling. Två instrument utprovades; AESED som mäter i vilken grad föräldrar anpassar sig till ätstörningssymtomen och hur påverkan på familjesystemet ser ut med utgångspunkt i Schmidt och Treasures modell om vidmakthållande av symtom, samt FQ som mäter expressed emotion. Detta kompletterades med HAD som mäter ångest och depression. Studien genomfördes vid SCÄ ? Stockholms Centrum för Ätstörningar och data jämfördes med motsvarande material från Västerbotten.

In order to answer the question in the title, a cross-cultural analysis of two countries was done. Countries chosen were the Republic of Latvia and the Kingdom of Spain. The need for this research was suggested by increased cross-border business activities inside the European Union, and the lack of previous studies involving new Member States. The aim of the research was to see what environmental factors influence advertising Adaptation in the European Union, as well as to evaluate the applicability of a standardisation approach. According to the theory, there are three external factors that influence the creation of a global advertising.

The global biodiversity loss is mainly due to human activities such as an intensification of forestry. Boreal forest ecosystems in Fennoscandia are characterized by disturbances such as forest fires, storms and floods. However, industrial forestry practices suppress forest fires and change the landscape, leading to a loss of habitats and associated species. Particularly lichen species with slow Adaptation abilities and a strong substrate specificity face an extinction debt in boreal forests since their substrates are long-lived but no longer created. In this study the species-substrate relationship of two red-listed forest-fire dependent lichen species Carbon-icola anthracophila and C.

In the tropics, logging and wild fire can result in degraded secondary forests with lower biodiversity than in the natural forest. One way to limit forest degradation is to rehabilitate the present large areas of secondary forests. However, there is a lack of knowledge concerning the ecology of tropical tree species and further studies would be advantageous for future rehabilitation efforts of degraded rainforest. The objective of this study was to investigate how mother trees in secondary forest and different site factors affect the abundance and spatial distribution of natural regeneration of non-pioneer tree species in a tropical rainforest in Sabah, Malaysia. The study took place in the INIKEA Forest Rehabilitation Project area, which suffered from wild fire in 1983 and has been selectively logged over both before and after the fire. Natural regeneration and site variables were inventoried in plots, while mother trees were inventoried in the whole survey area.

South Africa has been among the top ten wine producing countries for at least 20 years. Even though the land under grapevines is decreasing globally it is still increasing in Africa. The awareness of environment has strengthen the last years and South African producers experience a high demand of environmentally friendly produced wine, especially from the European market. This demand was the driving force behind the development of the world unique sustainability certification, Integrated Production of Wine (IPW), which is inscribed in the South African legislation. What makes this certification unique is that consumers can trace their product all the way back to the farming practices owing to the identity number specified on the IPW Integrity & Sustainability seal on certified products.

The travelling sector is expanding worldwide, which puts all destinations under pressure to have a functioning social system and good resources to manage the problems and take advantage of the opportunities that the tourism sector can offer a community. The area around Kisumu in Kenya, like much of Africa, tourism can simultaneously ensure a stable financial future while it removes, as a result of a growing population, more and more of the scenery that many tourists want to experience. Responsible travel to natural areas that promotes conservation of the environment and improves the welfare of local people is what defines ecotourism. A concept that implies a closed cycle, where visitor?s needs are met in balance with what can be given back, without risking creating imbalances in society. Along the coast of Lake Victoria, valuable papyrus wetlands provide Kisumu vital ecosystem services such as water purification, climate Adaptation while it also serves as a reservoir for biodiversity.

The bacterium Lactobacillus reuteri, which natural habitat is in the intestine of mammals and birds, uses glycerol as a substrate for production of the antimicrobial compound reuterin. Glycerol has been shown to decrease the number of Escherichia coli in human feces and it is believed to be due to in situ production of reuterin. E. coli belongs to the large family of Enterobacteriaceae, naturally occurring in the intestine, and pathogenic strains of E. coli have been shown to be one of several bacteria causing diarrhoea in calves.

The farming system is the basis of human existence through its production of provisions for man. By a continuous exchange of information, energy and material, between the ecosystems and the social systems, the farming system becomes an emergent property. The system's own properties, in the sense of farming methods, circulations and institutions, evolve through an adaptive process. Understanding this process and constantly learn from it, is the starting point for creating a sustainable development within farming systems. Thus, future farming system has to develop strategies that produce food provisions while at the same time takes into consideration the ecosystem's resilience and its integrity, but which also enables an ethical discussion. The institutions within the farming system are understood as links between the ecosystems and the social systems.

Since the beginning of the 1900s Sweden has had laws and rules governing the ownership of agricultural and forest land. The foundations of the current Land Ownership Law, ?Jordförvärvslagen 1979:230(JFL)?, are from 1979. The most recent review and Adaptation of the law occurred in 2005. Its main purpose is to prevent a passive ownership of land in Sweden and to ensure that the land is actively worked.

[ An abstract in English will follow]Denna uppsats handlar om på vilket sätt användarinvolvering påverkar acceptansen av ett affärssystem. I studien redogörs varför acceptansen påverkas av användarinvolveringen, samt hur påverkan sker och vad som leder till den.IT genomsyrar idag så gott som alla former av företagsamhet. Affärssystem stödjer affärsprocesser i flera branscher, från tillverkande företag till renodlade tjänsteföretag. Ett företag behöver exempelvis anpassa både sina affärsprocesser och det nya affärssystem för allt som sker inom företaget. På grund av komplexiteten som detta för med sig är implementeringen ofta ett stort steg för företaget och dess anställda.

I denna studie analyseras skriftspråksutvecklingen hos sex elever i riskzonen för läs- och skrivsvårigheter. Syftet med studien är att klarlägga vilken roll specialpedagogiska insatser spelar för elevers skrift-språkliga utveckling. Har innehållet i stödet någon betydelse för elevernas utveckling och vad händer när stödet uteblir? Studien fokuserar på tidig kontra sen identifiering av elevernas läs- och skrivsvårigheter samt påföljande insatser. I detta sammanhang analyseras också hur dessa insatser påverkar elevernas självförtroende och motivation för skolarbetet.

Abstract The people of Colombia suffer from a deep spiral of internal conflicts and unstable social conditions. The aim of this study is to highlight inequality in Colombia by applying Charles Tilly?s theory of durable inequality through categorical pairs. A qualitative method is applied in order to gain deeper insight to inequality in Colombia. The essay examines the phenomenon by completing a content analysis.