Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

Watching television (TV) has been given a new meaning, you don?t have to book a specific time, a specific date if you don?t want to miss the program you were planning to see. In Sweden now days we can watch TV in lot of different ways, whenever we choose to do so. In this thesis I attempt to explain and document the process of shaping a tvformat, the development and adaptation to a time when the TV medium is in a change. Plus a look at how the television audiences relate to their use of it.

Förhållandet mellan teknik och taktik är svårt att fastställa. Klart är dock att de påverkar varandra.Uppsatsen syftar till att pröva Öhrns teori om förhållandet mellan ny teknik och taktikutvecklingen, som består av tre slutsatser som skall uppfyllas för att gynnsamma förutsättningar för taktikutveckling ska äga rum. Prövandet genomfördes genom att ställa teorin mot införandet av Stridsfordon 90 i svenska armén som slutfördes under 1990-talet. Genom att skapa hypoteser baserat på Öhrns teori har stridsfordonets roll som tekniksystem på kompani- och bataljonsnivå i svenska armén undersökts.Studien resulterade i att Öhrns teori i hög grad var tillämpbar på det valda markfallet. Stridsfordon 90 kunde konstateras vara ett för kompaniet större tekniksystem och hade en taktik som anpassats för sina speciella förmågor, kombinerat med att organisationen, Försvarsmakten, hade förutsättningar att genomföra en medveten taktikutveckling.

The study aims to understand the underlying factor why McDonald's customers return despiteprevious failure customer experiences. Why do customers come back to the company thatcontributes to the former dissatisfaction? McDonald's attempt to maintain unceasingpurposeful emergence fail at the local level, where the customer contact occurs. McDonald'sofferings and customers' bounded rationality results in that customers are satisfied with an"ok" experience, which adds to their low expectations of McDonalds. This makes clear thatMcDonald's does not have to make an effort through constant adaptation at the local level toachieve a "great" level of satisfaction.

Upprorsbekämpning på taktisk nivå är problematiskt därför att konflikter som kräver sådanbekämpning, alltid är unika. Det finns inte heller någon generell teori som leder tillframgång.Syftet med uppsatsen är att undersöka ifall Kilcullens 28 artiklar går att tillämpa på denlyckade upprorsbekämpningen i Malaya.Metoden som användes är kvalitativ textanalys av britternas taktiska doktrin underkonflikten, the conduct of anti-terrorist operations in Malaya (ATOM), utifrån Kilcullens 28artiklar. Även artiklar skrivna av officerare och soldater under konflikten har använts för attge stöd till påståenden samt för att belysa ifall britterna faktiskt följde sin taktiska doktrineller ej.Resultatet visar att det inte går att applicera Kilcullens teori på britternas taktiska agerande iMalaya. Endast 10 av 28 artiklar var applicerbara.Författaren drar slutsatsen att Kilcullens 28 artiklar möjligen inte är användbara somgenerella riktlinjer för handlingsalternativ på taktisk nivå. Författaren lyfter emellertid att flerstudier på andra konflikter behövs för att fastställa påståendet..

Sense of coherence amongst employees with reduced work-capacity at Samhall.Sanela Jakupovic TrostekScientific essay in public health, 15 hp, Academy of Health and promoting Working Life, University of GävleThe aim of this study was to examine how employees at Samhall who has reduced work-capacity experienced their sense of coherence (SOC). The study includes gender, age and civil status in the analysis. The study includes 34 respondents which are divided as 20 men and 14 women. To measure SOC a quantitative method with a 29 standardized questionnaire was used.It was found that the employees felt, in general, low SOC, which means more difficult adaptation to their life situation. Noteworthy is that 70 % of the men in this study showed low SOC compared to 35,7 % of the women.One conclusion that can be drawn is that within Samhall, it showed that women had a higher SOC mean value than men which means they are more equipped to handle, understand and find meaning in their work life. Keywords: Antonovsky, Samhall, disability, work-capacity, sense of coherence (SOC).

Syftet med denna kvalitativa studie var att, ur ett klientperspektiv, skildra vad som möjliggör fortsatt yrkesarbete hos personer med Reumatoid artrit. Undersökningsgruppen bestod av tio personer, sex kvinnor och fyra män i åldrarna 32-59 år som yrkesarbetade hel eller deltid. Fokusgruppintervjuer genomfördes. Intervjuutskrifterna analyserades utifrån en komparativ kodningsprocess. Resultatet visade att egenskaper hos såväl individ som omgivande miljö var betydelsefulla för att fortsätta yrkesarbeta.

The purpose of this bachelor thesis is to examine the methods public libraries can use in order to market youth services. It is also a chance to evaluate an untested marketing model adapted to public libraries. Young people are one of the most difficult groups to attract to the library and thus librarians need adequate methods to deal with this problem. We have interviewed librarians, carried out observations and examined documents in accordance to the triangulation method. Before one can begin marketing the libraries one ought to know of how marketing is done and the principles behind it, therefore we have given a simple explanation of marketing and marketing theory.

The objective of this thesis is to examine the capital structure of Swedish small and medium sized enterprises (SMEs). Accounting data from Swedish game developers, combined with the result from a survey, is used to examine their financial conditions and capital structure decisions. We find that non-debt tax shield, firm size, growth opportunities and age are, to various extents, the determinants of capital structure in the game industry, while effective tax rate and asset structure have marginal effects. Our study also implicates that most of the existing capital structure theories can explain SMEs leverage decisions to some extent; however, some adaptation is needed to fit these theories into the SME context. Additionally, we find the existence of a financial gap in the game industry which might need efforts from both demand side and supply side to eliminate..

I början av 1950-talet utvecklades en idé att flottan skulle bli lättare. Detta berodde delvis på ekonomiska faktorer samt att flottans större system såsom pansarskepp började bli föråldrade. Den tekniska utvecklingen bidrog även till att system som radarn gjorde intrång. Sjömålsroboten och den trådstyrda torpeden kunde skjutas från mindre plattformar vilket gjorde det möjligt med en lättare flotta. Hotet vid denna tid sågs som Sovjetunionen.

In this study we aim to investigate what employees at a callcenter see as prospects, opportunities and barriers of learning within a company. To answer the purpose of this essay, two questions were formulated; "What opportunities for learning does employees experience in the company?" and "How can learning in the workplace improve for the sellers?". First, we present what previous research has highlighted regarding workplace learning and learning within the callcenter industry. Afterwards we present ten semi-structured interviews with leaders and sellers within a telecom company in Stockholm.

ITT Water & Wastewater ställer höga krav på kostnadseffektiv produktion vilket är en starkt bidragande orsak till att företaget är världsledande på sin marknad. För att erhålla kostnadseffektiv produktion har kombinationen människa robot visat sig vara framgångsrik.Examensarbetets syfte var att ta fram underlag åt ITT Water & Wastewater för att ta beslut om frigörande av indirekt personal vid line 15:s isoleringsstation på Elmotorverkstaden. Syftets uppfyllande stöttades av de underbyggande syftena att försöka höja robotens utnyttjandegrad samt reducera isoleringsmaskinens omställningstid.Arbetet bygger på kvalitativa och kvantitativa data i form av mätningar, intervjuer och egna observationer. Med stöd av erhållen data lyftes fyra olika förslag fram. Förslagen understryktes bland annat av integrering av arbetsmoment, förhöjd automatiseringsgrad och outsourcing..

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

The intention of this essay is to study the Swedish General Staff as a learning organisation during the period of 1914-1918 based on the theoretical work developed by the philosopher Bertil Rolf. Previous international research on the Prussian/German General Staff has shown that it is considered to be the first learning organisation in history. The Swedish General Staff was based on the German General Staff model and the focus of this study is to compare the development the tactics in Germany and Sweden regarding defence and attack in trench warfare. The questions are: How were the possibilities for gathering and analysing informa-tion affected by the war? Which conclusions were made for trench warfare in Swedish conditions? What experiences from the war and exercises in Swedish army were implemented in manuals and training?The conclusion of the study is that the Swedish General Staff was functioning as a learning organisation during the WWI through the ability to follow the international development, mainly in the Central Powers, and by modifying the experiences to the prevailing Swedish strategic and tactical conditions.

This is a thesis based on a study about organizational socialization and concerns a company?s intentions as well as new employees? experiences during introduction. The study had four different purposes. First, it was to examine what Mölnlycke Health Care wished to achieve with its introduction as well as what they wished new employees should incorporate during introduction. Second, the purpose was to understand how new employees at the same company have perceived how the introduction has changed them.