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384 Uppsatser om Ad effectiveness - Sida 14 av 26
Evaluering av återvinningseffektiviteten i Svensk Medicin och Google Scholar med medicinska frågor ur Fråga doktorn.
The purpose of this thesis is to evaluate and compare the retrieval effectiveness of two search engines on the Internet: Svensk Medicin and Google Scholar. Svensk Medicin is a medicine-specific search engine and Google Scholar specialises in indexing scholarly material. A set of 20 questions in four categories were used to conduct the searches with the search engines. Genuine medical information needs were selected from a question collection provided by the television program Fråga doktorn. The relevance of the first 10 retrieved documents was judged by using a binary scale and the measure used was precision.
Either you're in or you're out...: Inkongruens och kreativitet - ett sätt att komma in?
The media landscape has exploded during the last decade, which has lead to a massive advertising clutter. Consumers defend themselves against this intrusive marketing by creating an advertising filter that sorts and blocks. These changing conditions have lead to new and tougher demands on creators and advertisers to create more efficient marketing communication that stands out in the clutter and penetrates the consumers? advertising filter. Many creators and researchers claim that creativity is the most efficient method to stand out in the clutter and generate sought communication effects.
Query Expansion ? en jämförande studie av Automatisk Query Expansion med och utan relevans-feedback
In query expansion (QE) terms are added to an initial query in order to improve retrieval effectiveness. In this thesis we use QE in the sense that a reformulation of the query is done by deleting the terms in the initial query and instead replacing them with terms from the documents retrieved in the initial run. The aim of this thesis is to, in a experimental full text invironment, study and compare the retrieval result of two different query expansion strategies in relation to each other. The following questions are addressed by the study:
How do the two strategies perform in relation to each other regarding recall?
What may be causing the result?
Are the two strategies retrieving the same relevant documents?
Two strategies are designed to simulate a searcher using automatic query expansion (AQE) either with or without relevance feedback.
Activity-based management : En begreppsprecisering
Background: In the eighties the debate concerning the declining relevance of the traditional calculation started. The reason was that the method of calculating not had been changed despite that the costs and manufacturing had changed in many companies. This led to the development of activity-based costing. Management by means of activity information is called activity-based management, but there is no general accepted definition of what the term com- prises. Neither are there any studies which describe within which areas activity information is used as a base for decisions.
Ekosystemstödjande och multifunktionella växtval i urban miljö : En fallstudie med utgångspunkt i Nacka stadsbildning
This study has investigated how urban vegetation can be used in a multifunctional way to support ecosystem services in urban environments. Nacka municipality is in the start-up phase of building what is to become Nacka city. This provides a unique possibility to study and analyse what role the vegetation play in making the city a healthy living environment and how it needs to be adapted in order to be resilient against changing climate conditions and how the effects of those changes can be regulated. The study further investigates how airborne pollution, caused by urbanization processes, can be regulated or reduced by vegetation or species selection. Methods used in this study were a combination of qualitative interviews and literature studies, seeking to answer the questions: Which specific ecosystem functions are needed in the urban environment and which aspects will influence the ecosystems ability to deliver the functions in demand? And which plant species have the right mechanisms needed to deliver those functions? These questions have been studied and analysed in a local based context where the local conditions ands site specific needs of Nacka define criteria for plant selection.
En avdemokratisering av förvaltningen? : - En analys av socialförsäkringsnämndernas avveckling och dess effekter
Swedish public administration has for the last few decades undergone reforms aimed at making it more efficient. A substantial part of these reforms have concerned creating clearer roles for politicians versus officials in the public sector, i.e. giving politicians a responsibility for setting goals and steering activities and public officials the role of implementing them.This study aims to examine one reform following this path that is under implementation in a Swedish public authority; Försäkringskassan, the Social Insurance Agency. The purpose of the reform is to increase the organization?s effectiveness and the rule of law.
Implementeringsutvärdering av Beslutsstöd i tre kommuner
In recent years, several problems in the field of assistive device have been lifted. To manage the development Beslutsstöd (Decision support) has emerged as a systematic working method. Beslutsstöd is designed as a guideline and serves as a tool for physical therapists and occupational therapists in the prescription process of assistive devices. Beslutsstöd thereby aims to improve the quality and effectiveness of the prescribing process of assistive device in the organization of the municipalities. An implementation evaluation about how the implementation of Beslutsstöd in the municipalities did proceed has not been done.
Kunskapskompetens ? en samverkan mellan praktisk levd kunskapsgrund och vägledande teoretisk kunskap : Om kuratorer i hälso- och sjukvårdens uppfattning av deras praktiska- och teoretiska kunskapsanvändning i arbetsprocessen
In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.
Produktionsanalys på Efterbehandling
Arvika Smide is a supplier to the automotive industry with a focus on advanced drop forgings including powertrain and bearings. The great experience and high quality is Arvika Smide?s speciality. Today's competition in the industries puts high demands on the efficiency where each company has a quest for perfection.Arvika Smide has been through the thesis of Karlstad University, called for a situation analysis of aftertreatment whose effectiveness has not been fully desirable. The department includes the production steps blasting, quality control and packaging.The thesis contains the results from the situation analysis and comparisons of the calculations for selected reference period Q4 2009th.
En tesaurus som ledsagare ? En jämförande studie av tre sökstrategiers inverkan på återvinningsresultatet i en bibliografisk databas.
This Master?s thesis is a comparative study of information retrieval results between three distinct search strategies in simulated automatic query expansion in a bibliographic database. Our purpose is to investigate which of the search strategies score the most effective precision and to what extent the same relevant documents are retrieved (overlapped). A thesaurus attached to the database is used to select appropriate descriptors for the baseline query formulations which subsequently are expanded with hierarchical relations. The search strategies are s1: A baseline query with two or three descriptors, s2: The baseline descriptors combined with at least one Narrower Term, s3: The baseline descriptors combined with Narrower Term and at least one Broader Term.
Thymidinkinas 1 som tumörmarkör vid juvertumörer hos tik :
Determination of serum thymidine kinase 1 (TK-1) activity is used as a tumour
marker in both human and veterinary medicine. TK-1 is an intracellular enzyme
involved in a salvage pathway of DNA synthesis. The expression of TK-1 is cell
cycle dependent and the activity increases markedly after the G1 to S transition in
the cell cycle and then declines rapidly in G2. The pronounced proliferative
activity in tumour cells result in a higher TK-1 enzyme activity within the cell.
The fact that the increased TK-1 activity can be measured in serum makes TK-1 a
useful marker in diagnostics of neoplastic diseases and it provides information
regarding prognosis and treatment effectiveness. In human medicine a radioactive
based test is used to determine the TK-1 serum activity.
Utvärdering av mjukvara inom processindustrin
This study is an evaluation of the runtime watch function in a OEE software, knownas ProTAK. OEE stands for Overall Equipment Effectiveness, it?s a way to measurethe factories process efficiency. The runtimewatch function allows the user to setup and monitor certain critical objects that are of importance for the pulp and paper process at the mill. The data from the runtimewatch can be correlated towards the suppliers specification for the components.
Audiologisk grupprehabilitering och dess eventuella effekter : en litteraturstudie
Bakgrund: Audiologisk rehabilitering definieras som interventioner i form av instruktion, counseling, hörapparatutprovning och kommunikationsträning vilka används för att minska hörselnedsättningens påverkan på individens funktion, aktivitet, medverkan och livskvalitet. Audiologisk rehabilitering kan utföras såväl individuellt som i grupp. Grupprehabilitering kan vara kostnadseffektivt. Frågan är om audiologisk grupprehabilitering har några positiva effekter och om detta format kan anses likvärdigt med individuell rehabilitering. Syfte: Syftet med studien är att beskriva audiologisk grupprehabilitering och dess eventuella effekter.
[Men det är ju så det borde vara...] : en kvalitativ studie om sex unga kvinnors förhållande till kvinnlighet
The aim of this study was to try to identify what young women see as typically female and how this affects them as individuals, focusing on the female body. How free or limited do they consider themselves to respond to prevailing ideals of beauty, to men and other women. Our questions are how young women construct femininity through the body and why? We do this by using a holistic gender perspective and with the help of key theoretical concepts; gender, normative femininity, heteronormativity, performance, freedom/power and the female body,. We have had a qualitative approach and we have done interviews with six girls in secondary school age.
Drömjournalen : En studie av vårdmedarbetares upplevelser av samtida och framtida vårdkommunikation
The effectiveness of communication in the Swedish healthcare system context has long been the subject of debate. Issues stemming from usability, accessability and interpretation affect the lives of patients, and yet the vocal groups in the healthcare communication debate are patients and administrators, not healthcare professionals. With the advent of eHealth services and new demands being put forth on the ability of healthcare professionals' to handle increasingly numerous and innovative systems, it is of more importance than ever to understand the healthcare professionals' work context. This article is based on interviews with five healthcare professionals concerning their views on electronic health records (EHR), eHealth services, trends in healthcare services development in Sweden, as well as their views on the future of eHealth solutions and health information technology (HIT). Analysis of collected information shows an apprehension among healthcare professionals towards electronic communication, as well as a dissatisfaction with the usability of modern healthcare systems.