PR appears to be an indistinct division and a complicated resource for companies to value. The current circumstances are negative to the credibility and reliability of PR. This study emphasizes how an application of return on investment contributes to a more strategic use of PR and increases the status and credibility for the division.We experience that measuring the economic value of PR is of great importance and of current interest with few prior studies made. The purpose of this study is to find out how a PR-agency and one of its clients relates to and works with evaluation of PR-activities and to which extent the economic contribution of the activity is measured.The foundation which the theoretical reference grounds on is theories of Delusions of PR and the use of benefit-cost analyzes, Stages and Levels for Evaluating Public Relations Programs, Marketing Return on Investment and PR Return on Investment. The theoretical reference serves as a base during the analyze of the study.The conclusion, based on the empirical body of information, is that an application of return on investment could contribute with a higher status and credibility for the PR-division.

This bachelor thesis examines the activities and values associated with automation and technical development at four Swedish research libraries. It does so by applying textual analysis to annual reports and job advertisements from the respective libraries. The study also questions whether some assumptions of automation have changed or remain over time, and includes a short historical discussion in relation to the contemporary analysis. As an added perspective it introduces the methods and philosophies of French sociologist Bruno Latour. The author reflects on the merits of Latour in research of library automation.

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

AimThe aim of this study has been survey the possibilities for short-term stays in the Stockholm Archipelago for people without their own means of transport, own equipment and/or experience of outdoor life.To fulfil this aim, the following questions were formulated:? What communications are available to chalet parks in the Stockholm Archipelago?? What overnight accommodation is available in the chalet parks in the Stockholm Archipelago?? What activities can be pursued in the Stockholm Archipelago?? What is the financial cost of travelling to and staying in the Stockholm Archipelago for a week?MethodWe chose to use six interviews and three observations in order to gain as much insight as possible. Interviews were conducted with Claes Petterson at Waxholmsbolaget, a company that provides transport services in the Archipelago, and with managers for five chalet parks: Rolf Andersson for Finnhamn, Per Englund for Grinda, Arne Johansson for Rånö, Pär Hjärtström and Peter Hösöyen for Gålö and Anders Bedinger for Gålö and Nåttarö. The interviews were recorded in writing and on tape. Observations were carried out at three chalet parks, i.e.

The topic of this bachelor thesis is the promotion of easy-to-read fiction for 10-12 year old children in public libraries. The number of easy-to-read fiction books is increasing on the book market. This can be expected to affect the public library. The hypotheses for the study are: 1) Public libraries expose easy-to-read fiction and use it in their reading promotion activities and, 2) The acquisition of easy-to-read books and the use of easy-to-read books in reading promotion activities have increased over the last five years. A self-completion questionnaire was distributed to 44 public libraries in Sweden.

This work is a study of subject teachers in social studies and science understand the concept of sustainable development. The work uses a qualitative and a quantitative approach. Teachers in various schools and stages have been answering questions about how they perceive sustainability, how they implement it in teaching and if they feel that school is important for the future of sustainable development at large.The theoretical background is based on environmental ethics as well as the different meanings and definitions of the concept of sustainable development. These theories and definitions are coupled with the empirical results.The study concludes that all teachers throughout the study perceive the concept of sustainable development as something ecological, something that has to do with nature. A few teachers also state economic and social dimensions.Questions about how the teachers in the study implement the concept in their teaching can be seen as three different approaches.

This Bachelor Thesis is entitled "WTO-spelarena för utvecklingsländer? En studie om avgörande faktorer för utvecklingsländers förmåga att implementera sina regimpreferenser". Through our empirical results in conjunction with realist theories, this Bachelor thesis attempts to answer the questions: (1) How does the decline in American power, the nature of existing institutional structure and Third World unity, influence the ability of developing countries to secure its preferred regimes? (2) What function do informal meetings in the WTO have? (3) How does access to informal meetings influence the ability of developing countries to secure its preferred regimes? The paper makes use of case studies from the Ministerial meetings in the Doha development round.The conclusion is that access to these meetings is an important variable to explain the extent to which the Third World can be able to secure its preferred regimes. The degree to which developing countries can secure their preferred regimes is therefore a function of four variables: the nature of existing institutional structures; Third World unity, the attitude and power of the United States and foremost access to informal meetings..

The purpose of this study is to explore how preschool teachers succeed in their mission to conduct work that will enhance children's interest and knowledge in technology. The study was conducted by qualitative semi-structured interviews among eight teachers at seven preschools in the same municipality. The method was chosen because I wanted to get as detailed and full answers as possible. I also wanted to find out their individual perceptions. The result shows that most of the teachers think that they have insufficient knowledge to practically work with technology. At the same time they?re expressing that technology is a broad area that sometimes is a little more complicated than it needs to be.

Nature´s healing capacity is well known and is today an important asset in the protection against stress. Noise problems in cities and it´s green spaces are increasing which in turn provokes stress and in the long term can lead to cardiovascular diseases. To promote people?s health it is important that natural environments have good soundscapes, research show that visiting natural surroundings and listening to sounds of nature promote rehabilitation and relief stress. The purpose of this essay is to determine the value of rehabilitation in forests in Carlshem and Röbäck.

Abstract  The purpose of my study is to see how pedagogues describe their work with language stimulation in preschool. My study is a case study. Through qualitative interviews and observations with three pedagogues I want to se how it works in preschool.     My research question was:How do the pedagogues describe their work procedure with language stimulation?  My result of this study is that language stimulation always is included in all preschool activities.

Energy efficiency is important both to reduce costs and to reduce greenhouse gas in the atmosphere. In Sweden 40 percent of the energy consumption is related to the buildings sector. Hospitals are complex buildings with different activities in the same building, which requires flexible technical systems for ventilation, heating and lightning. A quarter of the total energy consumption in Swedish hospitals is related to user activities in the hospitals. Therefore it is not only important to work with operational optimization but also to change user activities, to reduce energy consumption.The objective of this thesis was to examine the user-related energy efficiency work at two care units, at the central hospital in Sundsvall within Västernorrlands County.

The aim of this study is to describe successful strategies to include children in free play activities at the preschool. The methods that pedagogues use to act and work with excluded children will be examined. To get answers to my questions I have conducted interviews with five pedagogues in four preschools. During interviews they mention two different approaches to encourage free play activity. One way was to participate and play along with the children.

The purpose of this study is to highlight play and learning in the lower school ages in organized and non-organized break actives. The premise is that the break is a part of the schoolday and that the school has responsibility to live up to the goals and guidelines of the curriculum even in recess. Leisuretime-pedagogy and the professional competence the pedagogs possess about games and the social relations of children are also in focus in this study. The study is a qualitative study where the empirical material consists of observations in a schoolyard environment during one week and interviews with children. The material has then been interpreted and analyzed using Lev S.

With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to social activities helps Solberg detect early warnings-signs of eventual dissatisfaction from the client?s point of view.

The aim of this Master?s thesis is to examine in what way library users are depicted on images at two academic libraries; the University College of Borås Library & Learning Resources (BLR) and the Gothenburg University Library (GUB). 62 images, from websites and information brochures, are analyzed and the main questions are: How are users represented on images? What activities are shown? What is the difference between BLR and GUB? How can the consequences of the representations be understood? Little is currently known in the LIS-field about how images work as constructors of the social reality. The theoretical and methodological point of departure of the study is discourse analysis, new institutional theory and picture analysis.