In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Vi beskriver i denna rapport hur vi, som två studenter vidÖrebro universitet, utvecklade ett nätverksbaserat action-spel för datorer i Windows-miljösomsedanvarmed ochtävladei nordens största spelutvecklar-tävling, Swedish Game Awards. I spelet,som vi döpt till Battle of Life, tar sig spelaren an en farlig och oförlåtande värld och måste slåss mot andra spelareför att överleva. Vi förklarar i denna rapport hur vi, under tio veckors tid,utvecklar ett spel från grundenoch vilka verktyg och metoder vi använde oss av för att genomföra uppgiften. Vi beskriver projektets mot-och framgångar samt hur vi löste de problem vi komi kontakt med under utveklingens gång.Vi går in djupare på varför vi gjordevissa designbeslut och hur de påverkade vårt slutliga resultat.Avslutningsvis diskuterarviom utveklingsprocessen och spelets eventuella framtid, både från vårt eget perspektivsom utvecklaremen även från ett samhällsenligt perspektiv..

70 % of the lakes and waters in the water district of northern Baltic Sea do not reach the requirements for good ecological status. This is mostly due to eutrophication caused by a too high deliverance of nutrients from agricultural land or effluents. Losses of particulate phosphorus through water erosion contribute to a great extent to this eutrophication. In the action plan for the water district cover crops are mentioned as a measure for reducing losses of phosphorus from arable land. This paper reviews the possible effect of cover crops in the water district and discusses what crop that would be most suitable.

Preventive measurements as well as clinical caries diagnostics are vital to retain a good dental health in the population. In order for optimal caries diagnostics radiographs are used. There is a great intra- and intervariation regarding cariesprogression. A large number of tools for cariesprevention at home or in the clinic are today used. The aim of this journal study was to compare the progression of carieslesions in the approximal area, diagnosed on radiographs, and preventive measures used to reduce cariesprogression between two examine dates on two dental clinics.

The aim of this master?s thesis is to obtain greater understanding of how children relate to the film medium and their experiences. This is obtained by listening to the children and observing their verbal and nonverbal communication in two focus group interviews. Children?s access to and selection of film are due to adult?s restrictions.

This Master Thesis has its basis in a political decision made by Centerpartiet. The primary goal of the decision was to construct a new government agency, with the power to decide over all areas concerning social insurance. To be able to do this safely, by a merge of two different agencies, the thesis looks at different earlier merges for signs. First of all two agencies, Swedish Tax-agency and Swedish Prison and Probation Service, are studied because they are considered succeful in their earlier merges. Two main signs are that it took a long while and that the organisations worked with similar things before the merge.

The body that is? You have to take care of the body is an ethnological study of how children look at body and health from their own perspective. During five weeks I did a field work in a school in Uppsala, Sweden. Ten fifth grade students and two teachers were interviewed. They were also participants in observations and did paintings.

AbstractTitle: Interactivity and participation - a qualitative study about the making of machinima withWorld of Warcraft (Interaktivitet och och deltagande ? en kvalitativ studie kring skapandet avmachinima med World of Warcraft)Number of pages: 68 total, 50 without appendixAuthor: Peter BrandbergTutor: Else NygrenPeriod: Autumn 2006Course: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points.

Barn och ungdomar ägnar idag en betydande del av sin fritid till datoranvändning. I denna uppsats har vi valt att undersöka datoranvändningens eventuella effekter på ungdomarnas betyg i språk. Uppsatsens syfte är att undersöka om man kan se samband mellan, dvs. positiva eller negativa effekter på, betygen i engelska hos elever i år 9 och deras datoranvändning utanför skoltid. Utifrån detta har vi även undersökt vilken typ av datoranvändning som har dessa effekter, hur lång tid framför datorn som motsvarar dessa resultat, samt om det finns skillnader mellan flickors och pojkars datoranvändning och deras mätbara språkkunskaper.

In order to reach the environmental targets, set up by the EU, there are many measures taken to make Sweden more energy efficient. In the housing and real estate sector, an installation of an exhaust air heat pump that reuses the heat in the exhaust air in order to lower the amount of acquired energy, is an example of such an action. The recovered energy can then be used for heating of radiators and tap water. This report aims to evaluate and compare three different systems using exhaust air heat pumps regarding COP, degree of coverage and cost savings. This study was delimited to only account for apartment buildings.The theory chapter describes the different conditions and factors that affect a building?s energy balance.

The purpose of this study is to illustrate why Norway is not a member of the EU from a rational choice perspective. In order to fulfil this purpose, two questions will constitute the framework of the study. These are:1. What are the arguments of the EU-opposers in the Norwegian EU-debate?2.

The overall aim of this study is to clarify the situation in school for children with language disorder from the parents? perspective.Data were collected through five interviews with parents who have children of different ages and with various diagnosis within the language disorder spectra. A qualitative method based on a narrative inquiry was used and each interview was based on a interview guide with the following themes: the child?s difficulties, starting school, the school?s pedagogy, homework, action plans, participation and the future.Each story has its own themes, but there are also themes that are common in all interviews. One common theme in the parents? stories is that school has a lack of knowledge when it comes to language disorder.

This thesis focuses on the problems involving immigrants and their voting behaviour in Sweden. We presuppose that immigrants vote in a far less extent than Swedish citizen according to general statistics. We try to explain and give solutions to this problem. To our help we use both integration theory focusing on multiculturalism and electoral participation theories.Starting off in these two theories, we have further analyzed a number of policies issued to solve the participation dilemma. The policies were issued in order to elevate the socio-economic standards, inform citizens and close the distance between voters and politicians.Our results show that what work best is long term ventures aiming at integrating immigrants to the Swedish society.

Syftet med uppsatsen är att undersöka gymnasieelevers intresse för historia som skolämne med utgångspunkt i didaktikens grundfrågor (vad och varför). Detta för att jag vill bilda mig en uppfattning om elevernas inställning och syn på historieämnet och ämnesinnehållet som en inledande del av ämnesplaneringen och historiekursens upplägg. Arbetet ger en översikt av tidigare forskning kring historieintresse och historiedidaktik samt forskningsresultat från liknande större undersökningar. Med hjälp av enkätundersökningar ville jag studera elevernas intresse för historieämnet och vad de intresserar sig för bland ämnesinnehållet samt varför de är intresserade av historia. Sammanfattningsvis pekar mina resultat på att eleverna har ett någorlunda stort historieintresse och att de anser ämnet som viktigt att läsa i gymnasiet.

The aim of this essay has been to find out whether the individual development plan does make it easier to teachers to discover any needs of the students to get education or material changes and by that make adjustments in the classroom. I chose to seek information by interviewing special educators at four compulsory schools, since they have an overall apprehension of how the work is carried out at the school, especially the work with students in need of any form of extra support.All students at the Swedish compulsory school shall have an individual development plan. The purpose with the plan is, besides that the student is to be given possibilities to form his own pedagogical and social goals, that the teacher shall get early signals if a student may be in need of getting education and materials changed and adjusted for to easier manage his studies. The individual development plan of the student should have the function as a tool to the teacher to facilitate for his students.The answer of my question can be sum-up in a no, the inherent potential in the individual development plan is not utilized by the teachers that seem to have the apprehension that the plan is for the student all by him/herself. The teaching staff has obviously not understood the use they can get out of it. .