The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

Information about the risks involved shall be distributed to the people living in the area nearby to potentially dangerous installation. Swedish law stipulates strict requirements on what information should be supplied, but the law itself does not give any guidance on presentation. The main purpose of the study is to give recommendations on how to improve the information brochures. Within the study, eight people working with risk information have been interviewed and seven different risk information brochures have been studied. Also, a theoretical analysis and a practical experiment were performed using brochures from two municipalities.

The purpose of this essay has been to investigate the research and national initiatives regarding film and Cineliteracy in the Swedish curriculum.The results show that, after all research, national initiatives and the continual clarification from the Swedish National Agency for Education concerning film's place in the Swedish subject, the vision of students cineliteracy not at all obtain an obvious place in the curriculum.The research points out the main causes behind this result to be teachers' lack of expertise and the fact that the formal education for future teachers in the subject still upholds traditional views on the subject of Swedish.The initiative presented in this essay also show lack of continuity, lack of adequate professional development opportunities for teachers and lack of practical guidance manuals to help teachers to develop and educate their pupils in line with current research and visions. .

Denna studies syfte var att skapa ett valideringsinstrument för att nivåbestämma ochvalidera kunskaper hos vuxna elever inför byggutbildning. Orsaken till att författarenvalde detta område var en upplevd brist i den egna verksamheten. Eftersom problemetsom studerades var i den egna verksamheten blev det naturligt att väljaaktionsforskning som metod. Valideringsinstrumenten som studerades använde sig avsåväl kvalitativ intervju som praktisk handling. I resultatet redovisas utifrån kunskapsbegreppenepisteme, techne och fronesis vad som kan eller inte kan valideras i intervjuoch praktisk övning samt hur resultatet av en validering kan påverkas av såväl avtestledarens interaktion med eleven som av testledarens förkunskaper.

Archives can tell us many things about the past. The purpose of this guide is to facilitate the work of those who want to know more about the documents associated with death sentences. The guide gives a brief introduction to the history of the death penalty in Swedish legal history, to the legal process and to the judicial authorities. It also adresses the relationship between the various bodies and the relationship between law and jurisprudence. The guide presents primarily the archives of Nedre justitierevisionen and of Svea hovrätt.

 The aim of this paper was to investigate how many students studying Swesdish as a foreign language, at secondary school level, in Tierps kommun, that have dropped out and their reasons for doing so. The reason for this is the report from Skolverket, stating that the rate of drop outs at this level is very high. To investigate this, a quantitative method was used. A questionnaire was sent out to all the students that dropped out 2005-2008. The result showed that the two main reasons for leaving their studies were that the individuals had found a job or thought the studies were too hard. The research also showed that the majority of the students had not been in contact with Career counseller prior to ending their studies. We came to the conclusion that there might be a need for developing the teaching and to work out routines for guidance at drop out situations.

Södra is a co-operative of private forest owner organisation which is owned by 35 000 private forest owers in southern Sweden. Forest owners in Sweden can choose to certify their Forestry. Södra uses PEFC (Programme for the Endorsement of Forest Certification Schemes) as their certification scheme for their members. Those who choose to certify their forest are obligated to follow the demands for forestry which PEFC requires. A ?Green? forestry plan is another important tool in the ambition to reach a sustainable forestry.

The purpose of this study is to examine the role social media canplay in a school library context, based on a theoretical model,called ?A new model for the public library in a knowledge andexperienced society? by Henrik Jochumsen, Dorte Skot-Hansenand Casper Hvegaard Rasmussen.The bachelor thesis aim to answer three research questions, theyare as follow: Which request of social media is there by teachersand pupils at a high school library? Which social media is the mostrequested by teachers and pupils at a high school library? Andshould the library services for teachers and students be improved ifsocial media were used at a high school library?The methodology used for this study was an inquiry investigation.My findings are presented in a context of previous, relatedresearch and the study shows that teachers and pupils are wellinformed of what social media is and they use social media whenthey are at school.The thesis also shows that the unit I study, a vocational trainingunit, is more or less interested in what the school library can do forthem with social media.They seldom are at the school library and they seldom use theteach platform were they can find library services.This result can open up for the school library to meet the users at anew arena with for example social media..

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

The thesis strives to answer the question whether there are any differences between how young customers, in comparison with older, are affected by brands when buying different products. The purpose is to get a clearer idea about the brands' importance in the future and in that way also to give guidance to companies about how to best market themselves and there products.To answer the question, an experiment was conducted with 480 respondents taking a survey where they had to rate a product after reading a short text about it. Some of the texts stated that a specific brand was behind the product while some said the product was produced by an unknown brand.The result of the study was that young people showed a greater propensity of rating products with a brand higher than products without brands, in comparison with the older respondents. This gives reason to believe that brands progressively will become an even more important tool for marketers and an unmatched asset for companies in the future..

Försäkringskassan (FK) har fått i uppdrag av regeringen att vidareutveckla bedömningsförfarandet för sjukskrivna i Sverige. Som en del i detta har bland annat ett nytt bedömningsinstrument tagits fram för att användas vid arbetsterapeutisk kompletterande bedömning av medicinska förutsättningar för arbete. Instrumentet bygger på det redan befintliga bedömningsinstrumentet Assessment of Work Performance (AWP), med tre utvalda arbetsuppgifter och kallas för AWP-FK. Syftet med den här studien var att göra en initial prövning av AWP-FK med fokus på innehållsvaliditet och användbarhet. Som metod användes kvalitativa telefonintervjuer med nio arbetsterapeuter som ingick i Försäkringskassans pilotstudie.

Synen på vad som utgör akademisk skrivkompetens varierar över tid och i olika kulturer. Förmågan att strukturera texter på ett logiskt och begripligt sätt kan dock ses som en universell vetenskaplig kompetens oavsett skrivmiljö, liksom förmågan att värdera kunskap och ta ställning i relation till olika källor. Denna studies syfte är att undersöka och kategorisera förekomsten av markörer för textuell organisation och ställnings­tagande i en grupp gymnasieelevers utredande texter samt att undersöka sambandet mellan bruket av dessa markörer och texternas betyg. Studiens korpus består av 18 utredande elevtexter, jämnt fördelade mellan betygen A, C och E. Texterna har analyserats genom kvalitativ närläsning med en analysmodell avsedd att fånga uttryck för textuell organisation och ställningstagande.

Syftet med denna uppsats var att undersöka hur studie- och yrkesvägledare på Jobbtorg arbetar med de dilemman som kan uppstå kring de etiska riktlinjerna. Författarnas hypotes har varit att det är svårt att tillämpa de etiska riktlinjerna i en målstyrd verksamhet som Jobbtorg. En kvalitativ metod har används där fem slumpmässigt utvalda studie- och yrkesvägledare på Jobbtorg Stockholm har intervjuats. Resultatet visar på att studie- och yrkesvägledarna upplever dilemman kring deras yrkesetik, men har utarbetat olika strategier för att hantera dessa dilemman. Det visade sig att studie- och yrkesvägledarna hade skapat sig ett stort arbetsutrymme kring studie- och yrkesvägledningen på Jobbtorg.

The Purpose of this study is to contribute knowledge on and to make the preschool teachers views visible about physical contact between children in wild play in the preschool. I decide to use interview of preschool teachers in a group setting as a mean to investigate this. The group interview is a non-structured interview with open questions where the preschool teachers only received guidance with pre made questions when needed.The result shows what kind of view the preschool teachers have on physical contact and they share concreate examples on how they work in situations like these.By reading this study I hope to contribute better knowledge of the physical contract between children and that the study generates futher reflections on one´s attitude in the matter..

Most of my 16 students show a negative attitude towards mathematics and have difficulty understanding why they need mathematics to work as cooks. Their lack of knowledge has a negative effect on their work in the kitchen because they cannot master relatively simple mathematical solutions. The purpose of this study is to examine if an integrated working method of the subjects mathematics and cooking can change students? attitude towards mathematics and increase their understanding of the value of it in restaurant work. An integrated working method means to integrate the core subjects with programme specific subjects and that teaching is directed towards the main features of the vocational programme in order to create a holistic view.A theory of action research has been applied in this study, aiming to change something perceived as problematic through combining theory and practice in the cooking subject.