The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Syftet med denna rapport är att utreda vad matematik- respektive karaktärsämneslärare på yrkesprogrammen på gymnasiet anser att det finns för för- respektive nackdelar med en ämnesintegrering mellan deras ämnen. Med hjälp av en enkät har de två grupperna fått delge sina för- och nackdelar samt i vilken utsträckning de tillämpar en sådan ämnesintegrering. Enkäten användes också som underlag för en intervju som låg till grund för en beskrivning av hur ett ämnesintegrerat arbete kan gå till. Majoriteten av lärarna var positiva till att ämnesintegrera och ansåg att de tillämpade en sådan undervisning men endast ett fåtal samarbetade med sina kollegor över ämnesgränserna..

The transition from paper to electronic journals in induces a major change in academic libraries. The library must focus on customising the service to meet user needs in order to compete with other actors on the market. This situation entails the need for a marketing and management approach in library organisations. Linda Ashcroft has in previous research focused on marketing of electronic journals. She has stated the importance of simplifying the user environment of electronic journals and the importance of regaining control over electronic journals from publishers and vendors.

The aim of this Master's thesis is to examine difficulties concerning information acquisition, use, and management experienced by graduate students in physics during their first years of research work. Semi-structured, qualitative interviews were carried out with nine doctoral students. The theoretical background for analysis of the material is based on the work of Patrick Wilson, with particular focus on the concept of cognitive authority, and on that of Lars Seldén, who has proposed the idea of an information seeking career running parallel to the academic career of the researcher. Results from the interviews indicate that most of the students, in the early stages of their information seeking careers, rely to a great extent on supervisors and more experienced colleagues when identifying material needed for the research project. In a situation where information of potential relevance is abundant and where experience and focus are not yet fully developed, senior researchers function as cognitive authorities and as guides to other cognitive authorities.

Eklind, Ann-kristin & Elvirsson, Lars (2007). Lärarrollens förändring genom Teknikcollege. Changes in role of the vocational teacher through technical college. Syftet med detta arbete har varit att studera förändringar av yrkeslärarrollen utifrån visioner av teknikcollegesamverkansformen. Näringslivet ställer krav på engagerade lärarteam med målbilden klar för eleven.

This study where designed to investigate if there are any positive relationship between the extent of physical activity during adolescent's leisure time and the academic performance, and also if there are any negative relationship between the academic performance and the time spent in front of the television or computers. Another part of the study tried to find out if physical activity has a direct and immediate influence on the performance in school. 91 pupils (51 girls and 40 boys) in the 8:th year of the Swedish primary school, from three different schools participated in the study. All 91 pupils first responded to a questionnaire concerning there activities in leisure time. They where then tested in a mathematical test and the results where compared with the extent of physical activity and TV/computer time they had stated in the questionnaire.

This case study has its starting point in an unpublished study where the results showed that there is a conflict between the leadership and the employees in a private company. The conflict is identified as a result of the company leadership is steering for cost savings and efficiency The aim of this study is through analysis of  the open questions in a quantitative survey describe how the staffs  attitudes and culture is affecting the leadership of the organization. The ideological aspect is very clear and through the aspect of the structural differences between the public and private sector makes it possible to identify the staff?s social rules, ideology and group norms.  These are shown to be in conflict with the economical perspective of the private sector.

Syftet var att undersöka skillnader mellan olika studentgrupper uppdelat efter år av arbetslivserfarenhet och ålder. Detta för att se om arbetslivserfarenhet och ålder hade någon betydelse för studenters interna motivation, externa motivation, amotivation och kontrollokus. I tvärsnittsstudien deltog 71 studenter (60 kvinnor och 11 män) från en högskola i Mellansverige och deltagarnas ålderspridning var 19-47 år. Undersökningen byggde på två enkäter; The Academic motivation scale (AMS-C28) for college students (Ryan & Deci, 2000) och Academic locus of control scale for college students (ALC) (Trice, 2013). Statistiskt signifikant skillnad fanns mellan en studentgrupp som var 19-22 år gamla och en studentgrupp som var 26 år och äldre på kontrollokus, där resultatet visade att den äldsta gruppen upplevde mer externt kontrollokus än den yngre gruppen.

The aim of this research is to examine the Göteborg International Film Festival Fund (GIFFF, 1998?2011) as a part of the festival's overall operations, to provide answers to questions about if/how the Fund can be understood as an expression of the festival's fundamental values, and how the Fund can be recognized within the festival's strategic development. The GIFFF is also discussed in relation to contemporary academic studies that interpret Western film funds for the developing countries ? such as Hubert Bals Fund and Fond Sud Cinéma ? as an expression of Eurocentrism.The investigation is based on the contemporary film festival research, previous academic studies on Göteborg International Film Festival, the festival?s printed material ? such as programs and press releases ? as well as interviews with the former festival director Gunnar Bergdahl, who initiated the Fund, and festival editor Ulf Sigvardson, who ran the Fund during its final years of existence.The conclusions are: The Fund's objectives ? such as to support filmmakers and film schools in the developing countries, and also to screen their films at the festival ? can be seen as a broader interpretation of the vision that was determined by the festival founders, that the festival should be a platform for independent filmmaking and also help screen the films that otherwise would not reach the Swedish audience. Also, the Fund was a significant part of the festival's expansion strategies during the 1990s.

Thimgren, Pia (2008) Handledningens betydelse för lärarrollen Lärares upplevelse av hur handledningen gör skillnad för eleverna (Guidance as a tool for the teacher profession Teachers? experience of how the guidance makes sense for the pupils) Skolutveckling och ledarskap, Specialpedagogik, Lärarutbildningen, Malmö högskola. Vi pratar om handledning i skolan men vem är den egentligen bra för? Mitt syfte i detta arbete är att studera om lärare upplever att handledningen de fått ta del av har betydelse för hur de bemöter eleverna i klassrummet. Mitt underliggande syfte är att studera om handledning kan vara en möjlighet för kompetensutveckling och personlig utveckling vilket kan bidra till utveckling för verksamheten. Arbetet utgår från ett hermeneutiskt vetenskapligt förhållningssätt. Jag har använt mig av kvalitativ forskningsmetod och gjort tio ostrukturerade intervjuer med lärare i skolan.

Inspired by the great arts of scientist and poet Robert J. Oppenheimer, the purpose of this paper is to unveil and highlight the attitudes towards the atomic bomb in Swedish newspapers during the early and most vivid years of the atomic era. By pinpointing and analysing central discourses caused by this paradigm breaking invention, this academic effort reveals the morbid moral of the story caused by loose speculations and the lack of knowledge..

Syftet med denna undersökning är att ta reda på vad som händer med Basta rehabiliteringsfilosofi när det visas i ett Tv-program. Denna uppsats har en kvalitativ ansats där vi med hjälp av kvalitativ riktad innehållsanalys har samlat in data ifrån Tv-programmet Nybyggarna. I datainsamlingen använder vi oss av ett flertal teman som bland annat berör Bastas grundstenar. Vidare i undersökningsprocessen kom vi fram till att programmet visar de flesta av Bastas grundstenar som är grunden till Bastas rehabiliteringsfilosofi. Därutöver kunde vi se att Tv-programmet både tillför och exkluderar olika saker i relation till Bastas rehabiliteringsfilosofi, däribland en programledare.

This study aims to map out the degree of mediatization present in the communication between Swedishpublic service journalists and politicians in the 2014 election campaign. In doing so we chose to look at thepresence of media logic in their communication with each other. Specifically, we have used the pre-electioninterviews with the party leaders from Sweden?s two biggest parties. Furthermore, we have chosen to focuson Sveriges Radio, the Swedish public service radio company.Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channelsP1 and P3, the first having a somewhat more ?serious? profile, focused on producing quality news and otherjournalistic products, while P3 is leaning towards a younger audience and describes its own work as ?soft,humorous and important radio?, mixed with music and other forms of entertainment.

This thesis focuses on employers? use of non-­?solicitation of employees in commercial contracts within the union?s internal market and how this can result in restrictive practices in violation of European law. Using legal method, legal economic considerations, and guidance from modern American legal development in antitrust law, this thesis is aiming to investigate how this kind of anticompetitive cooperation in the European labor market should be assessed. The result seems to be that despite a distinct and pronounced restrictive approach to the application of EU competition rules in the labor market, there are strong incentives and not any legal impediment to apply Article 101 TFEU on no cold call agreements between employers. .

Managers operating within the dynamic society of today are said to rely on intuition when effective and quick decisions are to be made. This skill or phenomenon has aroused an interest within the academic world of management whom has explored intuition, its relation to decision making and its influencing factors, especially in the private sector. Intuitive decision making is however not isolated solely to this sector but also involved in decision making associated to the public sector. Therefore, the aim of the thesis is to investigate whether managers at the hospital Akademiska in Uppsala involve intuition in decision making and to what extent the factors time, amount of information, individual experience and decision complexity influence the intuition.The theoretical framework includes academic research regarding how intuition and rationality affect decisions, the concept of intuition and factors influencing the intuitiveness of decision making. Furthermore the theoretical discussion explores intuition connected to leadership, negative aspects of intuitive decisions and a comparison between different factors that separates public and private sector in terms of decision making.