The aim of this study is to map the consumption patterns of the poor. We also examine if loyalty can be created in this segment, and try to discover different types of poverty. This study is of great importance since the poor segment has been slightly overlooked in marketing research. Therefore we have also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal categories.

Elite sport is becoming more professional, and elite athletes have to be more committed to spend several hours in training to achieve elite level and this means that the time to pursue a university academic career to the side of elite sport is minimized. Still only few elite athletes will be able to make a living of their sport. The objective of this study is to gain a better understanding of the opportunities and difficulties for a student who combines academic study with elite sport. Data was collected through semi-structured interviews with eight students studying at the University of Umeå, combining elite sport with academic studies. Results show that there are high demands on elite students to structure and plan for the combination of studies and elite sport.

This masters thesis shows that the changes in the scientific publishing system have affected the academic libraries. Both technological change and the increased prices on scientific journals have forced academic libraries to take action. Some Swedish academic libraries have started publishing the university s own research material. The issue has in many cases been treated more as a library concern, than as a concern for the university as a whole. Neither has there been a national coordination of these matters in Sweden.

The aim of this Master's thesis is to investigate the importance of subject expertise for academic librarians in Skåne. Virtually all librarians in Sweden have studied other subjects besides library and information science (LIS) before becoming librarians, and in this thesis we ask what happens to this expertise. How many librarians can be said to have a good background in the subjects they are working with? Do academic librarians use their subject knowledge on the job? Does it make a difference what subject one has studied when it comes to job opportunities? What do librarians themselves think of the importance of subject expertise? We are also interested in finding out how subject expertise fits in with the growing professionalization of librarianship.A quantitative questionnaire was sent to 195 academic librarians at four different institutes of higher education in Skåne. A total of 107 librarians answered questions about their LIS education, subject background and current job as well questions on how important they perceived a subject background to be for themselves and for academic librarians in general.

This study focuses on the encounter between the academic librarian and the academic library user with a specific need for information. The aim of the study is to examine the process of mediation of information and to uncover any inherent problems or systemic inertia that may occur within that process.Special attention has been given to information-seeking behaviour in the digital age and the possibility of viewing information literacy as a meta-literacy. The difference between the surface web and the academic invis- ible web is also investigated. Empirical data was collected by the use of ethnographic fieldwork at the Karolin- ska Institutet University Library over a period of five weeks. The data is analysed using actor-network theory as a point of departure.

The purpose of this Masters thesis is to investigate how a group of academic librarians perceive distance learners as a user group. We have in our study been influenced by phenomenography, which is both a set of theoretical assumptions and a methodology. The theoretical frame of reference consists of Carol Kuhlthaus different levels of education and Michael Buckland´s information barriers. Using a qualitative method consisting of nine interviews with academic librarians and structural factor such as academic library policies, we have been able to conduct our study. The results of the study are presented in grouped categories of quotations that reflect various perceptions.

The aim of this thesis is to map the research area of scientific collaboration within Library and Information Science LIS. The purpose is to find out who is doing research in this area, who they cite and if they get cited by other scientists outside of LIS. Scientific collaboration is an interdisciplinary research area with researchers from different disciplines such as LIS, human-computer interaction, psychology and sociology. We have concentrated our study to North America, Ireland, Great Britain and Scandinavia. In order to find researchers, we visited the websites of all universities with library and information science faculties in the chosen countries.

Swedish university libraries traditionally collect recreational readingmaterial only to support the teaching and research interests of theirinstitutions. However many university libraries hold a substantial yetunspecified collection of popular fiction. This thesis investigates theextent of these collections and examines academic librarians' viewsabout students' recreational reading in the academic context and theirattitudes towards the role of fiction and of readers' advisory inacademic libraries. The theoretical framework includes literature andresearch about the benefits of reading for pleasure, collections' rolesand readers' advisory strategies. The empirical material was gatheredthrough quantitative surveys sent to academic librarians in Sweden.The results show that academic librarians are positive about thebenefits of recreational reading for university students.

Abstract and summaryThe glocal province of competence.The regional building up of knowledge at Växjö University and its choice of home region.The aim of the study is to give views on knowledge and to describe and discuss which home region Växjö University has chosen as its context. Taking my point of departure in the literature and in examples, I illustrate, discuss and examine how three different disciplines at the university have chosen their home regions. The disciplines are history, economics and biology. The study covers the last 33 years.The empirical study, with its focus only on regional matters, is based on four sources. 1.

Denna uppsats handlar om ämnet entreprenörskap, som en ledningsform av tillväxtföretag. Ämnet belyses utifrån en fallstudie av företaget Academic Work. Academic Work är ett ungt bemanningsföretag med en snabbväxande historia. Syftet med denna undersökning är att med hjälp av det valda företaget och analysen av denna organisation få en ökad förståelse för ämnet entreprenellt ledarskap i tillväxtföretag..

This master?s essay presents a study designed to investigate twelve police students?ability to handle academic writing conventions and to show critical-analyticalcompetence in their degree projects, which are written as part of the education atSweden?s three police academies. The education of police officers is not an academicone, and the students? main focus is therefore on writing texts in the field of policediscourse. At the same time, scientific principles and critical thinking are emphasized intheir syllabus, but the question of how students handle the encounter with academicdiscourse has so far not been investigated.

User-centred acquisitions at three academic librariesA new way of developing collections has been adopted at a number of small academic libraries, user-centred acquisitions. The method implies that the main way of building the collection is by means of receiving suggestions of titles from library users. The main purpose of this thesis is to investigate changes in acquisitions of monographs. At a more detailed level it seeks a deeper understanding of what user-centred acquisitions is and how the method effects the acquisitions process. Changes in stock management and the reason why the libraries have chosen the method is investigated as well.

This paper researches how the palimpsest concept is used in relation to landscape, and how it can function as a tool within landscape architecture. Palimpsest originally refers to old parchment handwritings, where new text has been applied on top of effaced, but still discernable, earlier writing. Superimposition of information is the core of the palimpsest concept, used within a range of scientific as well as cultural fields. The purpose of this paper is to find how a landscape palimpsest can be distinguished among the many different layers of landscape, such as historical or cultural, and to examine the potential use of the concept in theory and practice of the landscape architecture field. The study is conducted as a literature survey, examining the use of the palimpsest concept within academic works related to landscape.

This paper is a comparing study of the retrieval effectiveness of the search engines Google, Google Scholar and Scirus. The aim is to find out how good they are at retrieving relevant academic material in the research-field of Library and Information science. The thirty search questions where based on actual information needs collected from exams within the field of Library and Information Science. This method was used to prevent that none of the search engines were given an advantage because of construction of the information needs. The first twenty retrieved documents on the retrieval lists are examined for academic content and relevance.

This study investigates the use of the social network Facebook among 67 Swedish libraries; 27 academic libraries and 40 public libraries. Data is collected through an analysis of the libraries? Facebook pages and through an email survey. To analyze the data, a series of statistical analyses were performed.The results indicate that the public libraries more actively posted Facebook updates than the academic libraries and that the libraries that had a policy for use of Facebook/social media more actively posted updates than those libraries that did not have such policy. The libraries use Facebook mainly to post links and photos and to announce events, provide book recommendations, and to emphasize special occasions.