Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.

The Internet has become an important communicational medium that involves the majority of the world?s population. One group in particular that uses the Internet is the youth. This in turn makes the Internet a viable source for groomers to exploit, where groomers are what you call grown men and women that have the intention to contact youths for sexual purposes, the process is called grooming. In Sweden, a law has been made available to criminalize this particular activity, but it should not replace the prevention.

This composition deals with questions concerning the ongoing construction of gender among personnel in different project for young girls and young boys ( ages 14): its conditions and meanings and how personnel form and mediate gender experience. The aim of this essay is to investigate how gender is made in everyday practise in three projects which address to either young girls or young boys, and to examine how the formation of gender interplays between conceptions among personnel and the practise in the projects. Central questions are: How describes the practical work and the needs of girls and boys in the project? And does the gender-segregated work justified in the projects? Qualitative methods are used to answer these questions. We made qualitative interviews among personnel from three projects, Ellen, Allan and DISA.

Visitor Centers were first established at various national parks in North America. Most Visitor Centers were built in the ten-year period following 1952. The purpose of the Visitor Centers was to welcome visitors and enhance their experience of the national parks. Today there are Visitor Centers all around the world, connected to different places or attractions. Many of the Visitor Centers that exist today, especially those in the national parks in North America, were built during the information society.

Objective: In recent years there has been an increasing interest within the clinical (medical) science in measuring people?s health. When estimating quality of life, present practise is to use the EQ-5D questionnaire and an index which weighs the different questions. The question is what happens if the individuals estimate there own health, would it differ from the public preferences? The aim is to make a new prediction model based on the opinion of patients and compare it to the present model based on public preferences.Method: A sample of 362 patients with unstable coronary artery disease from the Frisc II trial, valued their quality of life in the acute phase and after 3, 6 and 12 months.

Title: From openness and presence to distance and control: to be medicated and to administrate from a patient and nurse perspective.Background: Within forensic psychiatric care the patients are admitted against their will, under heavy security with long term treatments. Self-care seems, based on scientific studies, to be dependent on what the nurses involved can provide. Emphasis should focus on a humane and respectful approach when the patient is exposed to coercive measures.Aim: From a patient and nurse perspective describe experiences of beeing medicated with and to administrate antipsychotic drugs within the psychiatric inpatient care.Method: Interviews with patients and nurses, which were analyzed using qualitative content analysis with an inductive approach.Results: Patients experience frustration over not beeing able to participate in or influence descisions made regarding their neuroleptic treatment. The neuroleptic treatment is described as a coercive measure and is characterized as an experience of losing control and independence. Nurses? experiences of administering antipsychotics were described as having to do what is needed for the long term benefit of patients? well-being.

The purpose of this study is to gain understanding of how self employed entrepreneurs (hereafter referred to as ?entrepreneurs?) develop their competence based on their perceived learning space. The main question is: How do these entrepreneurs develop their competence based on their perceived learning space? Other questions relevant for the study are: How important is the social environment for these entrepreneurs and how do they interact with their social environment in order to develop their competence. The study has a qualitative approach.

The impact of computer programs in safety-critical systems has increased in the past decades and computer-based systems can now be found in a wide range of applications. A new approach for developing dependable systems is documenting all design rationale that affects safety using Intent Specifications. A recent approach for developing complex systems efficiently and in an upgradeable manner is Component-Based System Engineering. In this thesis, these approaches are combined in the development and upgrade of a Remote Robot Control Unit by using the tool SpecTRM. The case study showed that Intent Specifications and CBSE could successfully be combined.

Author: Elisabeth Wahlberg Title: ??I?ll just get mum to help me?About Young Adults? Strategies for Coping with Reading and Writing Difficulties in Daily Life  This study investigated how seven young adults, who during senior high school underwent a syllable based intervention due to reading and writing difficulties, developed their literacy skills, and what strategies they used to try to overcome reading and writing problems, whether at work, during studies or in their leisure time. The period from when the participants had left school ranged between three and eight years. Qualitative as well as quantitative data was compiled for the study. Qualitative data consisted of  semistructured interviews and quantitative data of tests performed before the intervention and on two occasions after, in order to compare results over time.

The outset of this study is to contribute to the literature concerning China?s increasing economic interest to engage in the African context, its economies and resource abundandce. The overarching research problem is that the approaches held by the respective African state entities may facilitate increasing development gains for the recipient state of this economic interest in principle. To adress this research problem the study is undertaken by conducting a comparative case study where three cases/states, with presumably diverging economic and political status, are likely to effect their overall state approaches differently.Research questions, which are addressed by the creation of an idealtype analytic matrix, concern whether the states of South Africa, Zambia and Zimbabwe take on a more ?permissive? or ?restrictive? approach towards China?s economic interst and whether the approaches can be looked upon on both aggratege and case/area-specific levels.The main findings are that a clear tendency of the ?permissive approach? may be noted on a aggregate level for all cases.

The aim of this paper is to analyse how the term attractiveness is interpreted in Swedish contemporary urban planning. The focus is to analyse how the term is discursively constructed and by this highlight the conceptions that exist around what makes a city attractive. We want to emphasize the importance of a deeper understanding of how attractiveness is used in urban planning and how the term is a part of the development of our cities. Given the use of attractiveness as a part of visionary goals for Malmö´s and other Swedish cities future development, our intention, therefore, is to enhance the understanding of what the use of attractiveness means in respect of the creation and construction of power relations in time and place. The framework of our analysis is based on the discourse theory approach and used as a way of understanding how urban ideals is discursively constructed.

The purpose of this essay was to analyze the management and steering of the social welfare service. The objective was specifically to examine how the leaders approach their position as managers of the social welfare service, and also how they approach their way of steering. The social welfare service acts under political decisions, but the management interpret and transform these decisions into actions. The managers of the social welfare service are therefore important from a democratic perspective. The study was based on five qualitative interviews with two managers of the unity, two departmental managers and the head manager of the social welfare service.

Today there is still irrelevant pay differential in society. In Sweden in 2010, the average pay differential was 15,4 percent between the sexes. Only 0,8 percent better than EU:s average.In Sweden the individual salaries increasingly have begun to characterize the Swedish labor market. Based on this, the aim of this study is to highlight the issue of equal pay between men and women from the perspective of individual salary. This would also been doing with a background in the regulatory environment of equal pay.When it comes to equality between women and men it is the area of labor law in EU who is the most developed and in Sweden this is the area who is most affected by EU law.

Det kan vara svårt att göra korrekta bedömningar i konflikter likt Afghanistan idag. Nato har definerat insatsen i Afghanistan som en Counter-insurgency (COIN)-operation. Osäkerhetsfaktorerna är många och där skiftningar i framgångarna varierar kraftigt över tiden. Det gör också att i många fall måste det finnas parallella processer för det säkerhetspolitiska arbetet. Komplexiteten med detta har gjort att det har utvecklats multifunktionella strategier.

This essay examines if formative assessment causes any impact on upper secondary school students results in social science. Other questions asked are which group of students benefits most from formative assessment and if any connections can be found between the students result and their cognitive approach to learning, problem solving capability and attitude to school.Two classes from a school in Stockholm were chosen to participate in the study. The theoretical framework is mostly based on former research performed by Black and William (1998, 2003). Multiple methods were used, including an experiment with a parallel-group design with two groups, a survey and a problem solving test. Statistics is used to describe and analyze collected data.Both groups were taught during five lessons in the same field of knowledge with the same kind of teaching, apart from formative assessment.