This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

Extended Producer Responsibility (ERP) is a form of product take-back regulation that requires the producers to manage their products at the end of life. By internalising the products? entire life cycle costs into the market price the ultimate objective of such regulations is to reduce the environmental burden from the products. This Master´s thesis seeks to examine if the total life cycle cost of a product actually is borne by the producer, and if not, predict who will then take this cost. This is done by analysing the market for take-back activities in three different categories of products; electrical and electronic equipment, cars and wind power stations.

In the preschool curriculum there is not much described when it comes to the subject of music. What is written about the aesthetic subjects is related to the overall learning moments, rather than separated into objectives for each subject. The learning includes, among other things, that the children will be offered a variety of cultural experiences. However, there is no explanation to what should be included in the use of music. The purpose of this thesis is to investigate the function of preschool song circles, based on three preschool teachers' stories.

The purpose of this bachelor thesis is to examine the handling and shelving of graphic novels and adult-comics in Swedish public libraries, in order to find out if this type of literature is prioritized in the same way as other forms of literature. The study was conducted by photographing the Hci/uHci shelves at ten different public libraries to give an objective view of the shelving to later be analysed and compared. Inquiry sheets were sent to the photographed libraries in order to get the librarians view of their own comic book shelves and collections. We found that the state of the comic-shelves differed from library to library according to how interested and committed the librarians were. New research areas in the field of Library and Information Science are discussed and questions are raised about the future of graphic novels and adult-comic-books in libraries, about their place in the libraries and about how librarians and the users knowledge of this media can be improved..

This paper investigates the autobiography of Damien Echols. The autobiographical subject, Echols, depicts his life as a marginalized youth during the nineteen seventies and nineteen eighties in Arkansas, USA. It also explores the years that Echols spent on Death Row after having been arrested along with two other youths for the murder of three eight-year-old boys; a crime all three of the accused denied having committed. In 2011, after eighteen years of incarceration, the three now grown up men were released from prison. The author of this paper discusses biography and especially autobiography as a genre and explores to what extent memories represent the actual life the autobiographical subject, Echols, has lived and if memories are or can be truthful.

Since the 1990s, when the number of transnational companies increased, it has created challenges regarding the responsibility of human rights. As a response to these challenges the United Nations Human Rights Council (UNHRC) unanimously endorsed the new policy UN Guiding Principles on Business and Human Rights (UNGP) in 2011. UNGP does not have the status av international law, yet simply as guidelines and its implementation is based on good will and voluntary efforts. Now, 10 years later, this study aims to get understanding regarding if UNGP is considered as norm by the Swedish Government, Volvo and Gothenburg Municipality. The material of the study consists of sustainability reports, annual reports and governmental documents with focus on human rights in relation to business published between the year of 2011, when UNGP was endorsed, until 2020.

Glaukom är än kronisk sjukdom i synnerven som medför synfältsdefekter, oftast i samband med förhöjt ögontryck. I västvärlden är glaukom den näst vanligaste orsaken till blindhet. Det uppskattas att mer än 60 miljoner människor i hela världen har glaukom och antalet väntas stiga till nästan 80 miljoner år 2020. Även om det finns flera orsaker till glaukom så finns det bara en orsak som kan behandlas, ögontrycket, som ska sänkas med hjälp av ögondroppar. För att kunna bromsa försämringen i patientens sjukdom så krävs det god medverkan av patienten, som noggrant behöver följa läkarens ordination.

A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this thesis was to create a graphic profile for Stjørdal Tannhelsesenter that could serve as a base for a brand work in the future. It was important to analyze how the clinic wants to be perceived and how it is perceived today. The methods used to carry out this study were questionnaires, researches and a focus group.The work resulted in the generation of a graphic profile that included a new logo, colours, decorative elements, fonts, templates for stationery, business card / badge, imagery, and examples of some publications.According to the test which was made to examine the results of the project showed that I was successful and that the new design meets all the requests from the previous questionnaires..

Rysslands doktrinella hierarki fungerar utan arenaspecifika doktriner. Det finns ett övergripande säkerhetsstrategiskt dokument, direkt underställt detta dokument finns den militära doktrinen. Ändå utformades 2001 en maritim doktrin som skall behandla det maritima läget och rysslands ekonomiska intressen på haven fram till år 2020. Varför denna doktrin utformades kan ha sitt svar i Rysslands ökade maritima intresse i och kring ryskt havsterritorium, men det kan även vara ett sätt att visa sina officiella ställningstaganden, intressen och intentioner öppet för världssamfundet. 2010 publicerades ett nytt säkerhetsstrategiskt dokument och samma år offentliggjordes även den nya militäradoktrinen.

The climate changes that are occuring in the world have resulted in that the EU callingfor a 20 % reduction in energy consumption to the year 2020, to reach that goal theEU want the public sector to go forth as a good example. Västfastigheter owns andmanage the hospital buildings in the Västra Götaland region. To be able to reducetheir energy usage Västfastigheter has hired several consulting firms to chart out theenergy consumption on each hospital building. The biggest energy savings potentialhave been calculated and what the cost will be to perform each action. The energyaudit have been completed and stand as the decision basis for Västfastigheter?s choiceon which action packages that should be implemented.

Denna studie unders?ker huruvida r?rlig ers?ttning p?verkar ett svenska f?retags framg?ng genom finansiella incitamentprogram. Anv?ndandet av dessa typer av incitamentprogram har ?kat i Sverige p? senare tid vilket skapat upphov till nyfikenhet kring ?mnet. Individuell kompensation har l?nge fungerat som motivation f?r arbete att prestera b?ttre och d?rmed gynna f?retaget och dess intressenter.

The aim of this thesis was to examine what expressions for objectivity there were to identify/find in newspaper journalism?s report about the FRA-law during the period 2008-06- 13 to 2009-10-14.We choose to analyze ten articles from the morning paper Dagens Nyheter and Svenska Dagbladet, five from each one. The method we used was a qualitative text analysis. We then designed an own model for the objectivity ideal from without the old theories that were available and also came with own ideas. Then we used that model as starting-point and designed key points to identify objectivity in the articles.Our thesis showed that the articles often fail when it comes to two key points.

This paper is partially a literature study of human error and interruptions and partially an investigation of pilots and Air Traffic Control. The aim of the investigation was to find out where interruptions occur and how to reduce or eliminate them. The objective of this paper was to investigate what type of interruptions pilots and ATC deals with and during which phases they occur. The paper has revealed that private pilots causes more interruptions for ATC personnel than commercial pilots. The cause for this is probably the less experienced private pilot and the fact that Swedish is used before English by private pilots in communication with ATC.

The objective of this work was to evaluate and implement a number of energy saving functions for a specific embedded system. The functions were then grouped into a number of energy levels with known properties in terms of functionality, energy consumption, and transition time between the levels.The embedded system consisted of an AT91 ARM9 processor, GSM/GPRS modem, display, Ethernet and other peripheral units. Some energy saving methods that were considered were suspend to RAM, suspend to disk, frequency scaling, and methods for saving energy in the modem, Ethernet, USB and display backlight. The functions were grouped into levels and an interface was specified for controlling the energy level.It proved possible to get known properties within the defined energy levels, even though the paritioning of functions into these levels proved to be sub-optimal in a typical application usage scenario because it was designed for mainly energy consumption, not usage.The final result is a number of energy saving functions grouped into levels, which are controllable via an application interface. Each of the levels have a known energy consumption in both loaded and un-loaded mode..

The increasing significance of social economy as a concept is linked to general global processes such as the crisis of the welfare state, neoliberal globalization, anti-bureaucracy tendencies and decentralization, but also to a growing political interest in human rights and social development. In Sweden the idea of the social economy generates wide support within civil society as well as within the government and across party political boundaries. Furthermore, what is problematic in this context is the fact that the discussions on the subject tend to be relatively uncritical and often it seems as if though the expansion itself is the main objective. The emphasis on cooperation and the third sector in terms of welfare production implies a set of risks in relation to state responsibility, democracy and the autonomy of civil society. This paper aims to explore those risks and how they can be dealt with within the Swedish context..