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702 Uppsatser om . commercial campaign - Sida 17 av 47

Digital delaktighet : folkbibliotekens undervisande roll i kampanjen Digidel

In this thesis the pragmatic pedagogy as formulatad by John Dewey is applied to theswedish national campaign Digidel and its work to spread the digital participation among thegeneral public. The purpose of the thesis is to visualize and problematize that differentunderstandings of a problem, lead to different solutions, as lifted in John Dewey´s pedagogy, thatconstitutes the thesis' theoretical framework. The term digital participation is used by the Digidelcampaign, where public libraries take active part to spread digital participation througheducational efforts. By qualitative interviews with four librarians this thesis examines howunderstandings of the term may vary and in turn lead to differenent educational goals, designsand executions. The result shows that basic computer- and Internetskills are seen as either equelto or prerequisites for digital participation and that the digital participant is seen as either apassive recipient or an active participant.

Salmonellosis in Peruvian guinea pig production : a study to evaluate the prevalence of salmonella spp and importance of the disease

In Peru guinea pigs are raised for meat production and salmonellosis is considered as a major problem. Studies have detected salmonella in animals with enteritis and pneumonia. Salmonellosis exists both in an acute and a chronic form. In the rural areas the diagnosis is made according to clinical signs and macro pathological findings at autopsy. The major systems applied for the guinea pig production are often classified as family, family-commercial and commercial. These systems differ in number of animals and how industrialised they are.

Sverigedemokraternasanvändning av begreppet?svenskfientlighet? : en diskursanalys

The Sweden Democrats uses a term to describe a situation where ?swedes? are being discriminated against by other ethnic groups and where the elite is promoting this. The term ?svenskfientlighet? can be translated as ?swedofobia? and in this thesis a speech by the party leader Jimmie Åkesson held during the election campaign that solely was dedicated to this term is being analyzed with the help of tools developed by the scholar Ruth Wodak. Ruth Wodak has previously analyzed the rhetoric by other European right-wing-populist parties like FPÖ in Austria and has asked for other researchers to analyze the speech used by right-wing-populist and extremist parties to get a better understanding for just how these parties construct their different enemies.

Magnesiumstatus hos mjölkkor : en fältstudie

Magnesium is an essential mineral that is important for several physiologic and biochemical processes in the body. Deficiency of magnesium is mainly associated with grass tetany, but can also appear in cows during the indoor period. Since long it is known that potassium has a negative effect on the absorption of magnesium. Due to the fact that potassium fertilisation leads to a higher potassium content in forage, it is of interest to study interactions of potassium on the magnesium balance in dairy cows. There are few studies about magnesium feeding to dairy cows in Sweden and the purpose of this study was to investigate how much magnesium and from which feed-sources dairy cows in Sweden get their magnesium. Data was collected from seven farms in the northern part of Uppland and from seven farms in Skaraborg in Sweden.

Beslutsunderlag för energianpassade gallringar i Västerbotten

The demand for renewable energy is increasing in Sweden. This consequently increases the pressure for and willingness to pay for forest fuels. One method to extract forest fuel from suitable commercial thinnings is the "long top method? (LT-method). With this method saw logs and non-delimbed tops are recovered, i.e.

Sharing is Caring : En studie om viral marknadsföring i ideella organisationer.

The increased use of social media in recent years has attracted the attention of different kinds of nonprofit organisations. The purpose of this study is to identify a foundation for viral strategies for nonprofit organisations as well as to understand the current interactivity between the organisation and its followers in social media. Following that we have chosen the research question: In what ways can nonprofit organisations develop viral marketing in social media? The study has a qualitative research methodology with empirical findings as base. We have throughout the research process strived for an inductive nature in the study though there are deductive elements.

Tillbudsrapportering : Skillnaden mellan två arbetschefsgrupper

In autumn 2010, the Division of Civil Engineering at the Swedish building contractorPEAB made a campaign to increase the number of reported incidents. Informationwas sent to the branch manager who was responsible to enlighten the employees onthe establishment. The goal of PEAB Division of Civil Engineering is to have at least 10reported incidents per accident that generate more than 8 hours absence. Therefore,it is important that the employees understand how the report system for incidentsworks. The number of reported incidents differs between regions.

Munksjökajen : Stadsplanering i Jönköping

Munksjökajen is an old industrial estate on the western shore of Munksjön in Jönköping. The purpose of this thesis is to develop Munksjökajen in accordance with the program for Jönköping?s future development ? Stadsbyggnadsvisionen ? drawn up by the city council.Munksjökajens relations to the surrounding areas have been investigated as well as the need for public transport and possibilities for commercial, municipal and private businesses to operate in the area.The final proposal has a relatively high degree of preserved industrial buildings. New buildings vary in shape and expression in order to create an interesting and diverse environment. The proximity to the lake adds character to the neighbourhood and the water is accentuated by the integration of it in the area..

Ett steg framåt, två steg bakåt? Direktiv 2005/29/EG:s effekt på det svenska konsumentskyddet inom marknadsrätten

På EU:s inre marknad ska fri rörlighet råda. Trots det tvekar konsumenter inför att handla över gränserna. Många konsumenter känner en osäkerhet inför andra länders lagar och oroas över att skyddet mot ohederliga näringsidkare inte är det samma som i deras eget land. Denna osäkerhet undergräver den inre marknaden. För att motverka denna osäkerhet har EU antagit direktiv 2005/29/EG om otillbörliga affärsmetoder.

Ekologi som kommersiell vara

Organic cotton has been in the medias field of vision for quite some time. This interestalso reflects in a growing awareness in the textile industry where more and morecompanies today offer organic cotton in their product range. With this in mind wequestion whether organic cotton has become a viable commercial product. We alsoacknowledge there is a lacking of understanding the complex problems that organiccotton manufacture involves, for example the huge effort and cost required for a transitionfrom conventional to organic cotton farming.The purpose of this paper was to study how textile, ecology and competition today arebeing combined by companies. We wanted with our investigation to find out whethercompanies in the textile industry use ecology as a competitive advantage.

Kritiska aspekter och dess betydelse i en intern varumärkeskampanj : En studie om anställdas attityder för en varumärkeskampanj och dess påverkan

Sammanfattning - Abstract Titel: Kritiska aspekter i en intern varumärkeskampanj och betydelsen av demEn studie om anställdas attityder i ett fallföretagFörfattare: Martina Karlsson och Susanna Vestin Handledare: Thomas Michel Institution: Blekinge tekniska högskolaKurs: Kandidatarbete i företagsekonomi, 15 högskolepoäng Syfte: Syftet med denna studie är att analysera och identifiera vilka kritiska aspekter som finns i samband med en intern marknadsförings kampanj. Metod: En kvantitativ enkät kommer användas vars svar kommer testas i en hypotes.Slutsats: Regionala skillnader råder vilket kopplas till de kritiska aspekterna.Viktiga aspekter för att lyckas med en intern varumärkeskampanj är uppföljning, återkoppling, tydlighet och strategi. Nyckelord: intern varumärkeskampanj, kritisk aspekt, Swedbank, varumärkesplattform.

Hur används historia? : en historiebruksanalys av gymnasiets läroplan i historia 1970-2011

A new curriculum, entailing news for teachers as well as students, was implemented in 2011. Among other things History has been given a more prominent position in that every student will now study the subject. Can this decision lead to history being used more in the future?The aim of this thesis is to study the new curriculum, Gy11, as well the Lpf94 and Lgy70, based on Klas-Göran Karlsson´s typology where the use of history is divided into seven different categories. I will analyze the curricula, looking at what different uses of history that can be discerned as well as what changes have been made over time.

Corporate identity through graphic design

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

Analys av fastighetsbolagens möjlighet att klara en ny lågkonjunktur. : En kvantitativ studie av fastighetsbolag i Europa

The goal of this thesis was to explore how real estate investment companies are affected by a weaker world economy. The reason to investigate this was that in the 90s in Sweden, the housing market crashed in conjunction with the bank collapse. Therefore I have looked at how the commercial real estate companies would be affected if we were to have a double dip recession, because it has been confirmed by Gyourko that commercial real estate market and the housing market tend to react in the same way on new fundamental information. This was examined through a sensitivity analysis, one investigated the effect of falling rent income and the second analysis looked at the effect of higher interest costs. I found that IAS 40 rule about unrealized profits of properties affected the results in a significant matter and therefore decided to include the regulation in my thesis.

Hur främjas läsutveckling? : Fem pedagogers tankar om hur de arbetar för att stödja elevers tidiga läsutveckling

A new curriculum, entailing news for teachers as well as students, was implemented in 2011. Among other things History has been given a more prominent position in that every student will now study the subject. Can this decision lead to history being used more in the future?The aim of this thesis is to study the new curriculum, Gy11, as well the Lpf94 and Lgy70, based on Klas-Göran Karlsson´s typology where the use of history is divided into seven different categories. I will analyze the curricula, looking at what different uses of history that can be discerned as well as what changes have been made over time.

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