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1519 Uppsatser om effective advertising - Sida 51 av 102
FrÄn frÀmling till tvetydig svensk : En kvalitativ undersökning av namnbyte frÄn utlÀndskt klingande namn till svenskklingande namn
The essay, based on interviews with eight people, deals with name changes from a foreign-sounding name to Swedish-sounding name. The aim is to investigate the reasons behind the name change and whether experiences of ethnic discrimination were among these reasons. Furthermore, I explore the consequences of the name change, and whether the name change was an effective strategy to avoid ethnic discrimination. The study employs qualitative method; I carry out eight interviews with four women and four men, and analyze the empirical material by means of post-colonial theory in which categorizing, otherness and passing are significant terms. The results show that the name change takes place primarily to reduce a sense of otherness, and the discursively locked positions a foreign-sounding name creates.
Musik som kommunikation : en empirisk undersökning hur musik kan pÄverka startblocket av en lektion
Music affects us humans. Marketing has long made use of music as a means to enable customers to identify with a brand, and thus increase sales. The Influence of music is obvious, but can you use this on students, and how effective is it to use in a classroom?I will answer the question: how does soft music provide reassurance/create a harmoniums learning environment at the beginning of a lesson?By observing how students react and behave to the playing of soft music. My aim is to create different strategies that teachers can effectively use to get students to ?jump in? to their lessons without wasting 5-15 minutes of class time.Professor Lennart Grosin conducts research into what is in Sweden called PESKO.
Optimerande av gasanlÀggning - genom vÀrmeÄtervinning och förlustreducering. GÀsslösa Reningsverk
The municipality, of Gatukontoret in Local government of BorÄs has in the long run, a required need to look after the current heating devices (the gas production plant) in sewage treatment plant, called GÀsslösa. The practical work of the examination is about, trying to find a better way to take care of the current heat recovery. That may be one way or another, rather easy to implement in the existent construction.Through the work to increase the efficiency of the gas engine, implement of some external cooling system by heating exchange device. That gives an opportunity to heat (primary) the digester, (but even all internal public areas) with its own superfluous heating.The report shows that if the management group may invest 422 704 crown to implement a heat exchanging device, it gives more space to reduce the need to buy expensive external energy. GatukontoretŽs pay off time, for buying machines, is 20 years, with reservation to calculate with 4 percent internal interest, leads to the yearly mount of 31103 crowns.If GÀsslösa increases the gas engine time in (effective) duty approximately (correspondingly) 48 hours a month the entire investment will generate a profit in January in year seven after the implementations.
Byte av systemutvecklingsmetod : En verksamhetsnytta eller en nödvÀndighet?
 AbstractSystem methodology is in the very heart of system development, it is a crucial part of how you define your work, how you choose to approach the actual problem at hand and how to solve it. Researchers in the system development field has shown that not all methods in theory are in compliance with how it is practiced by the companies who use them. In our thesis we have studied a larger international IT- company and one of their local offices in Sweden, who some years back changed their system development method from a more traditional to an agile one. Our aim of this study has been to establish whether both of these methods has differed between theory and in actual use, and if so, why this has occurred and what the underlying rationality might have been to promote this change. Our questions that we sought to answer were; 1.
Effektivisering av logistiklösningar : En jÀmförelse av nya och gamla logistiksystem vid ROT-projekt
A persistent problem in the construction industry is its low margins of profit. It is often difficult to earn money due to low efficiency and high costs. Logistics on the construction site answers for a large amount of these costs and it is therefore of interest to find new, more efficient logistic solutions. The purpose of this thesis is to compare two different logistic systems and further to evaluate which one that is the most efficient and profitable. A comparison is made between the traditional logistic systems used for years and a new logistic system developed by an industry association called BEAst.
Dockteater som mediering : En handgjord handling
The aim of this study was to shed light on the phenomenon of sex purchase amongst men from the perspective of professionals working at KAST*. Our main research questions concerned who the sex-purchasing men are, what their incentives are and furthermore how the professionals depict their work with these clients. In order to examine this we conducted three qualitative research interviews. The theoretical framework used to examine our results consisted of social constructivism and professional acting space. Main results show, contrary to research, that the ?typical? sex buyer does not exist, nor do specific motives.
Framtidens lagefterlevnadsverktyg hos smÄ och medelstora företag : en behovsanalys
This thesis aims to investigate what requirements companies have in order to achieve a successful legislative compliance control. The implementation of an environmental management system can help the company to structure their business and succeed with their environmental legislative compliance.Both small and medium sized businesses perceive that it is difficult and time consuming because the legislation can be difficult to interpret if you do not have the required knowledge. There are many companies that hire help in the form of consultants who audit their compliance, but this leads to a risk that the company will be exposed when the knowledge does not remain in the company if the consultant would cancel the cooperation. There are not so many tools today for businesses to obtain good legal compliance. The methods used are usually checklists included in the control program, and it costs a lot of resources to do everything needed.This study strives to deliver the expressed needs of the businesses.
AnsvarsförhÄllande kring förebyggande materielvÄrd pÄ förbandsnivÄ inom armén
The change in course recently taken by the Swedish Armed Forces results in an increased use of equipment, and thereby increased requirements of preventive maintenance. This paper aims to examine the current responsibilities for preventive maintenance in an army unit. The intended effect of this examination is to disclose possible flaws, and to help make routines for preventive maintenance more effective.The questions asked in this paper are;Who, in an army unit, is responsible for the routine maintenance?When is this responsibility valid?What demands does the technical service have on responsibilities for the routine maintenance?How are these demands met?How ought to be responsible for the routine maintenance?To answer these questions the author has chosen to use a descriptive method to show the current facts. A theorizing method is chosen to, from described facts, clarify the demands of the technical service on routine maintenance.
KatastrofbistÄnd - utifrÄn ett organisationsperspektiv
AbstractTime after time the world is struck by humanitarian catastrophes, whether it is through a war or a natural disaster. Therefore, it is of utmost importance to have a functional and effective aid, as it is a matter of life and death. Thereby the actions of the humanitarian aid organizations are interesting. The investigation treats the three specific organizations Star of Hope, Sida and the Red Cross movement and the process from decision to action in times of war. The organizations are different from one another in many areas.
De första stegen mot en framgÄngsrik rekrytering
ABSTRACTTitle: First steps towards successful recruitment ? A study about a small Swedish firm?s recruitment strategyCourse: Bachelor Dissertation - LeadershipAuthors: Filip Agby, Damir Macanovic and Thomas MennerdahlAdvisor: Anders BillströmKey Words: Recruitment in small firms, recruitment strategy, wrong fit recruitment, HRM, right staffProblem enunciation: What pros and cons could the choice of recruitment strategy mean for a small Swedish firm. Purpose: The purpose of this thesis is to give recruiters a better understanding of how a small Swedish company could use different recruitment strategies, together with systematic preparations, to affect the experienced recruitment result. Another purpose is to study if earlier mentioned international research about small firms? recruitment strategies is applicable to a small Swedish firm.Theoretical framework: The section initiates by introducing the reader to the subject through describing Human resource management with a focus on recruitment.
Det sociala ansvaret i skapandet av skönhetsidealen
Kandidatarbetet undersöker och diskuterar frÄgestÀllningen "Vilket socialt
ansvar har jag som grafisk formgivare i skapandet av skönhetsidealen?".
Kandidatarbetet fokuserar pÄ att skapa en diskussion kring Àmnet skönhetsideal,
hur dessa pÄverkar unga kvinnor samt vilka möjligheter det finns för att bryta
samhÀllsnormer och göra en förÀndring, en större skillnad.
UtifrÄn mitt forskringsresultatet kring skönhetshistorian och dess utveckling
under Ären,
har jag skapat en produktion i form av modeillustrationer.
Jag tycker inte att samhÀllet inser hur kraftfullt pÄverkade vi har blivit av
media och modebranschen under de senaste Ă„ren. Ăven de som inte Ă€r intresserade
av mode och skönhet. Vi som jobbar inom medie- och reklambranschen Àr den
tredje statsmakten.
VÄrd av patienter i livets slutskede och deras anhöriga : undersköterskors beskrivningar
Palliative care is founded on a holistic attitude, with the goal to alleviate suffering when a cure is no longer possible. Palliative care affirms life and regards dying as a normal process, providing possibilities of a quality time for the patient and family. Studies show that an increasing number of people choose to live the final phase of their life in their own home. A requirement for end of life care is an effective team work, where the nurse is responsible for more advanced care, and the caregiver?s provides the immediate care.
Attityder till implementering av precisionsodlingsteknik :
Different techniques for precision agriculture have been available during the last decade.
Some of them are more widely used than others. The main purpose of this thesis was to
investigate the different attitudes to precision agriculture that exists among farmers and
advisors in Sweden.
Eight advisors and sixteen farmers were asked for their opinion of a number of specific
techniques for precision agriculture, such as yield-mapping, precision liming, the Yara
Nitrogen Sensor and site-specific fertilization with phosphorous and potassium. They were
also asked to describe the way in which the counselling in Swedish agriculture is used and
also about it's importance for the adaptation of new techniques.
The high costs are mentioned to be one of the most important reasons why precision
agriculture hasn't been more widely spread. Several farmers refer to their farms as too small to bear the costs that come with the techniques. The individual interest for technique among the potential users plays an important role.
Ăvervikt och fetma hos barn och ungdomar : Orsaker, konsekvenser och Ă„tgĂ€rder
The purpose of this essay was to get some knowledge about how the situation was for children with overweight and obesity. I wanted to examine what experience about causes, consequences and measure the professionals, who meets children in different situations in their daily work had, and I wanted to find out which explanations current research had about the problem.The knowledge I have acquired during my work with this paper about the problem was that it was depending on many different factors on various stage in the child's life which influences and interacts with the child in its development. The risk that a child would develop overweight was amongst other things depending on the child's eating- and exercising habits.This habit was formatted for example by the circumstances in the family, availability of sweets/food and the choice of leisure time activities.The consequences for the overweight/obese children could be that the child did not manage to keep up with its friend's physical activities which led to a sense of rejection, risk of being bullied by friends, the risk of a damaged physical and psychic health. The problem was not easy to measure and all of the studies demonstrated that parental involvement is necessary in an effective treatment of childhood obesity..
Underlag för en kommande rivning av J-huset pÄ Akademiska sjukhuset i Uppsala : Generell planeringshjÀlp vid utförande av rivning
This report is about planning a demolition. The purpose of this report is that it should become a base for a demolition of house J at the Academic hospital in Uppsala, and also to make general help for planning a demolition. This report also contains a part about how a change in the work environment affects general people. The work started with studies of literature and design of the general part of the report and then continued with a practical study of house J. From the experience of the first two parts of the report a general help for planning a demolition was shaped.