The purpose of this essay is to discuss different memory techniques used by pianists so I can feel secure while performing during concerts. How do pianists learn to memorise music? According to me, are certain memorisation techniques more effective than others? Do pianists use different methods depending on repertoire? To find my answers, I have studied two other pianists? outcomes on the subject as well as applied my chosen memorising techniques on five pieces from different epochs. These techniques include visualising my fingers when they play on the keyboard, listening to the pieces many times, practicing short specific parts one hand at a time, singing the melody while playing the accompaniment, studying the scores without playing, as well as analysing the harmonic sequences..

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

Due to a constantly increasing competitive pressure it is of great importance to constantly strive for improvements in order to gain competitive advantages. Lean Production is a concept that has been introduced with the aim to minimize waste and increase profitability. The purpose of this report is therefore to investigate how to perform effective planning according to the principles of Lean Production, in companys with customer exclusive products, through a case study at Sandvik Mining and Construction (SMC), and to investigate how SMC kan improve their planning of drifting rods at the production unit in Sandviken.The study started by creating a theoretical framework, to describe the subject planning and planning based on Lean Production. This frame work constituted the base for the case study which took place at Sandvik Mining and Construction, and also for the model and planning tool that has been introduced.The result of the study is partly a general model with factors that contribute to a more effective planning. These factors has beed identifed as SMED, which focuses on reducing set up times and in the end to facilitate the planning.

This case study is performed within the production of Sherwin-Williams, Bellö. The purpose is to increase the understanding how a value stream can function more efficient, from a lead time perspective. With the analytical model that is build up on known theories, the purpose have been fulfilled. Mapping of value and non value time for four products thru their respectively process reveals wastes, which is, waiting, transport and movement, incorrect processing and set-up time that in it self create transport and movement. Thru identified wastes that causes loss in lead time suggestions of improvement has been proposed.

This is an art-remix project that focuses on a dream about art and music remixed and made within a context of nonviolence. The goal is to create temporary (and in the long term hopefully stabile) spaces of peace. It will be done within places where change needs to come, where it needs to be heard/seen/experienced. Weapon exports from Sweden are increasing even though there is research showing that nonviolent resistance in conflict is more effective. In this essay I discuss nonviolence and how I can implement that in my work to find a meaningful work for both me and my neighbours.

Research suggests that society's vulnerability to natural disasters along coasts could increase as a result of climate change, which is likely to lead to elevated sea levels and possibly an increase in the occurance of meteorological phenomena such as storms and tropical cyclones. Following the Indian Ocean tsunami disaster in 2004 and Hurricane Katrina in 2005, both of which received considerable media attention, empirical data has indicated that coastal vegetation might be able to protect and reduce damages to coastal communities during tsunami events and tropical cyclones.The aim of the essay has been to study the function of coastal ecosystems as protection against tsunami waves and storms from a risk management perspective, meaning that I have, through an overview of scientific articles, compiled current research on how coastal ecosystems can attenuate storm surges and tsunami waves, and analysed how this knowledge can be put into practice in coastal communities from a risk management perspective, i.e. if coastal ecosystems are a viable risk reduction measure, are practically applicable, and if so, how they could be applied.There is empirical evidence suggesting that coastal ecosystems, particularly mangroves, can reduce the strength of a tsunami wave, but full scientific consensus on this issue has not yet been reached. With regard to protection against storm surges, there is extensive scientific evidence that coastal vegetation can mitigate damages and reduce the height of a storm surge, although the wave has to traverse several kilometres inland through thick vegetation for the protection to be effective. A synthesis in the form of a figure regarding the many physical factors that influence wave development through coastal ecosystems has been created in an attempt to simplify and explain the phenomenon.The conservation and restoration of coastal ecosystems can be justified from a risk management perspective, but planting new forest belts for the purpose of disaster mitigation is quite unrealistic and can rarely be sustainable, since, for protection to be effective, the forest belt must extend several kilometres inland from the coast, and would thus likely prove difficult to implement along coastal societies..

This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

Reaching out with a specific message to consumers is the idea of marketing. Advertising is among the most common elements when it comes to marketing a product or a service. There are various ways to provide marketing with a message. A relatively new way that has become larger in marketing is to provide marketing with emotions. It has been shown in several studies that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about.

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Before the European construction standards were introduced in January 2011, it was mainly themethod in BBK04 that was used for calculating punching capacity in concrete structures, and in lesscommon cases the method in BHB. The method of BBK04 is easy to use and have had the samestructure since the first was published in 1979. The Concrete handbook method (BHB) where usuallyonly used when a higher punching capacity was needed and the cross-sectional height where fixed,calculations using this method entails more work, but will in return usually give a higher capacity. Italso allows the use of shear reinforcement to increase the cross-section capacity. The method ofcalculating punching shear in EC2 differs largely from the methods of BBK04 and BHB.

The Intellectual Capital Statement facilitates the mapping of interdependent and simultaneously impacting intellectual capital factors in a unique way. The process-orientation of the German approach differentiates it from its predecessors and gives an advantage over alternative procedures. By combining these aspects with the possibility to communicate the company?s efforts and progress in the field of intellectual capital, the German Intellectual Capital Statement (Wissensbilanz) provides an effective management tool..

Sten Jonsson wants to start a production of an advertising catalogue for small companies in Sweden. Acatalogue where the advertisingcost is so low that most of the companies can afford to participate. Thecompanies who will advertise should be manufacturing companies in trades of carpentry, sheet metalworkshops, forging workshops and engineering workshops.The catalogue will facilitate for the manufacturer to reach the costumer without any middleman.Without a middleman creates a possibility for an opinion about the product at the same time as theprice can be held low. A catalogue of this type would benefit the marketing of the companies at the sametime as it would generate an occasion for innovations.The possible target groups are property companies, construct companies and farmers.A market research has been carried out contained a postal interview and a phone interview. Themarket research carried out to get an understanding in what the companies think about the idea butalso to see if the companies are in interest of advertise in the catalogue.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.