We?re all aware that technology progresses forward with giant leaps on a daily basis. In one-way or another this affects us in our everyday life. It can affect us in the way we?re shopping, communicating, researching, planning future events or how we choose to be entertained. That the web is an increasingly stronger tool for communicating in more or less every type of business is becoming more evident for people.

The purpose of this master's thesis is to examine children's communication and interaction during story time at the public library. The aim is also to examine how to develop the story time ? in terms of participation and equality ? at a specific library.Action research was used as a research strategy and participant observation, log, tutoring and interviews as methods to collect data. Since action research is done on the basis of practice, a significant collaboration with the librarian and the participant children is taking place within this study.Research from the fields of Library and Information Science, Education and Childhood Sociology form the interdisciplinary research area to which this study links. The theoretical framework consists of theory and concepts from the Socio-cultural Perspective, Poststrucuralist Feminism and Childhood Sociology.

I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. In this thesis I focus on the film series about the Swedish agent Carl Hamilton, since here you can see how Swedish film has developed during the past 30 years with regard to product placements. Both world politics and the concrete placements are illustrated in a clear way.

This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It?s also important looking at competitor?s way of working with marketing management, so you can separatethem from the own company..

This study was an assignment for the company Holmen which is located in the region of Örnsköldsvik, Sweden. The study was focusing on the responsibilities of a forestry planner during the planning season. The study was investigating about how much time the planner spent in the office, in the car and out in the forest. Any other issues that would cause delays were also identified. To be more effective and to increase the number of objects to a district bank, a better preparation in the planning stage (for thinning?s or clear cuts) is needed as well as faster transition on to the next area.

In June 2006 the Swedish government decided that the use of energy in buildings should be reduced by 20 percent until 2020, compared to the level of energy used in 1995. To contribute to this goal, the real estate company ?Eskilstuna Kommunfastigheter AB?, set up own goals for their buildings. In 2009, the goal for schools was to have a maximum energy use of 118 kWh/m2year for heating and hot water.The school ?Hållsta skola?, just south of Eskilstuna, exceeds the limit since it used 270 kWh in 2008.

ASSA develops locks and integrated security systems for doors. ASSA is Sweden?s leadingsupplier of locks and security systems. ASSA AB worked during the master thesis withimplementing a common development process for all companies within the group. Ideageneration was one relative unexplored area for the group and the interest of finding effectivemethods was required, the company understood what an effective handling of ideas couldcontribute in the pursuit of more and pleased customers.The purpose of the master thesis has been to study and to map which methods are used inorder to carry out idea generation.

Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities?Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work.Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions.Conclusion: The study found that the respondents want a clearer communication of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think that the channels social media, newspaper and television advertising as well as web sites are more suitable..

The foundation for this thesis lies in whether or not, and how, the body representation in printed commercials, specific products directed to the body (shampoo, body lotion etc.), has changed during the last fifty years. Four years have been chosen because of the changes in society that we believe might have had an impact. The commercials that have been picked out are the ones that best represent the general view of the body. We have found that the changes when it comes to body presentation has followed the social development to a certain degree, but it is difficult to say how much the society has had an affect on the body ideal in advertising. Representations of the male body is something that has escalated since the early 70?s, fifteen years earlier few commercials was made with male models, and the few there were, never showed more than the face.

Konceptet med ubiquitous-miljöer går ut på att information ska vara tillgängligt när som helst, var som helst. Den här uppsatsen behandlade annonser i denna miljö och hade perspektivet utifrån konsumenten. Målet med uppsatsen var att ta reda på hur konsumenter upplever annonsering i dessa miljöer och hur de förhåller sig till integritetsfrågor samt vilka faktorer som är viktiga för att de ska uppskatta en annons. För att ta reda på detta användes ett ramverk om annonsering i ubiquitous-miljöer baserat på en artikel av Ranganathan och Campbell (2002). För att samla in data användes en onlineenkät som publicerades på Hallandspostens webbsida.

An evaluation: how have the goals of ?Vårdkedjeprojektet? been implemented at the treatment centre of RällsögårdenThis evaluation was commissioned on behalf of the treatment centre of Rällsögården. The aim of this study is to evaluate how the goals of ?Vårdkedjeprojektet? (VKP) have been implemented in the institutional care at the treatment centre of Rällsögården. This study was focused on the following questions: a) how is the function ?internal coordinator? experienced by staff at Rällsögården, b) in the function of internal coordinator what aspects are thought of as effective/non-effective concerning the cooperation with ?external coordinators? and contact with clients and staff, c) how is Vårdkedjeprojektet and its treatment approach ?Community Reinforcement Approach? (CRA) experienced by coordinators, clients and staff and d) how well is the aftercare functioning for clients who have finished their treatment at Rällsögården, and still participate in VKP?The choice of research method was triangulation; a combination of qualitative and quantitative methods.

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

Ocean Thermal Energy Conversion, OTEC, a technology using the temperature difference between cold deep seawater and warm surface water, can extract the work in the form of electricity. OTEC gives also synergies of drinkable fresh water. The temperature difference has an impact on the efficiency of the technology, which means that the feasibility of OTEC is geographically limited. The project intends to explore the possibility of replacing the atoll Tarawa?s present electricity generation with an OTEC plant and to explore synergies. In the present situation all of Tarawa?s electricity is generated by fossil fuels.

Ocean Thermal Energy Conversion, OTEC, a technology using the temperature difference between cold deep seawater and warm surface water, can extract the work in the form of electricity. OTEC gives also synergies of drinkable fresh water. The temperature difference has an impact on the efficiency of the technology, which means that the feasibility of OTEC is geographically limited. The project intends to explore the possibility of replacing the atoll Tarawa?s present electricity generation with an OTEC plant and to explore synergies. In the present situation all of Tarawa?s electricity is generated by fossil fuels.

TITEL: Gerillareklam ? Från scratch till renodlad gerillakampanjFÖRFATTARINNA: Jessica GustavssonKURS: Examensarbete i Medie- och kommunikationsvetenskap,Institutionen för journalistik och masskommunikation vid Göteborgs universitet.TERMIN: Vårterminen 2009HANDLEDARE: Jan StridSIDANTAL: 56 sidor exklusive bilagorSYFTE: Syftet är att undersöka hur Miami arbetar med kommunikation och kommunikationskanal samt målgrupp vid framtagandet av en gerillakampanj.METOD & MATERIAL:RESULTAT: Vid framtagandet av en gerillakampanj gör Miami först en målgruppsanalys. Utifrån den information sommålgruppsanalysen bistår med anpassar Miamikommunikation samt kommunikationskanal eftermålgruppen. Målet med detta arbetssätt är att leverera nya, kreativa och målgruppsanpassade kommunikationslösningar för sina gerillakampanjer. Studiens resultat visaräven att gerillareklamens kommunikationsformer är mer okonventionella i jämförelse med traditionella reklamformer..