Research has concluded that meaningless differentiation with trivial attributes sometimes can be a successful strategy. However, the effect varies with respect to certain aspects such as the price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer?s level of knowledge and personal involvement influence the effects of trivial attributes on product preferences and product attitudes.

The main purpose of this Master?s thesis is to develop an understanding of why non-users do not use public libraries by studying their information and culture habits and their relationship to public libraries. One of the motivating factors behind this choice is the lack of earlier research on the subject, particularly qualitative research. The theoretical framework is stratified into three associated levels with Brenda Dervin?s sense-making theory on an individual level, Marianne Andersson?s and Dorte Skot-Hansen?s model of the roles of public libraries on an institutional level and Pierre Bourdieu?s theoretical apparatus on a social level.

This thesis is about practising on a different level to get an insight to what techniques might work for me as a double bass player. It is about discovering how to use your brain into playing at your best level. I practised both talking and singing to myself and read a lot about thinking and hearing not only the music but every note before playing. The thesis idea came from not having a technique that worked for me while practising alone. I wondered why it is such a difference between what we do at the lessons and what I do when practising by myself..

During my practice as a teacher trainee at an upper secondary school it became clear to me that many pupils had difficulties with mathematics. I was surprised to find that many pupils seemed to get stuck on the level of attainment for the senior level of the nine-year compulsory school. As I have not studied anything about difficulties in Mathematics during my training to become a qualified teacher, I would like to get to know more about this.After studying research done on this subject I made the following approach to the problem:? What fields regarding Mathematics do the pupils themselves find most difficult?? What factors have been contributory causes to these problems?? What are the factors that have helped pupils with difficulties in Mathematics to reach the goals for the syllabuses in Mathematics?The answers to my questionnaire and interviews resulted in the following conclusions:? Pupils find theory of equation and conversion of units as most difficult at senior level of the nine-year compulsory school.? Teaching should be done in special instruction groups to give the pupil the opportunity to develop his/her skills on an individual level.? Pupils find it hard to deal with all moments in Mathematics during the time given for each course.? The pace for teaching Mathematics is too high according to the pupils.? Pupils wish for instructions on a lower level.? There is often a lack of contact between teacher and pupil.? The teacher should use more time to help the pupil receive good self-confidence and increase the motivation for instructions in Mathematics..

The purpose of this essay is to examine how administrative officers at the Swedish social insurance agency experience and deal with the goal conflicts they may experience. Furthermore, the purpose is to gain a greater understanding on how they perceive their role in the implementation process, and their position as the link between the citizens and the state. Two potential conflicts are examined; between quantitative goals and performance measures and those more qualitative and hard to measure; between economic values such as cost efficiency and productivity and democratic values such as the rule of law. The other conflict examined is that between implementing and following the laws set forth, take into account the individual needs and interests of the citizen. The theoretical framework consists of Lundquist?s theory on public officers as the guardians of democracy, which means that they should not only implement laws and rules according to political intentions, but also make sure that the democratic values and principles are followed in the relationship between state and citizen.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The purpose of this study is to describe and understand how the principle of the child?s best interest in the asylum process for families with children is interpreted and implemented in practice by the asylum bureaucrats at the Swedish Migration Agency. Our questions are:?How is the best interest of the child in families with children interpreted by the asylum bureaucrats at the Swedish Migration Agency??"How are asylum bureaucrats at the Swedish Migration Agency reasoning about the implementation in practice of the child's best interest in families with children?The essay rests upon semi-structured interviews with eight asylum bureaucrats at three different asylum units. The interviews are based on an interview guide together with a vignette, which purpose was to see how the interviewees are implementing the best interest of the child in a specific case of a potential application.

With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to social activities helps Solberg detect early warnings-signs of eventual dissatisfaction from the client?s point of view.

Vår uppsats kommer beröra Zombies på film och fokusera på filmen Land of the Dead. Många människor upplever zombies som inget mer än monster, en fara för karaktärerna att klara sig undan. Vi vill uppmärksamma att all populärkultur i varierande utsträckning gestaltar verklighet, och analysera hur Zombies används för att gestalta aspekter av vårt samhälle..

In Sweden the divorce rates has increased during the latter part of the 20th century. For many children it?s everyday life growing up with parents no longer living together. The Parental Code states that "The child's best interests must be central to any decision in custody, residence and access." But what does the child?s best interest really mean and how do we investigate it? We decided to investigate its meaning by interviewing social workers regarding their interpretations of the child's best interests from a family law perspective.

This thesis aimed to investigate how a rising sea level would affect the livable area of the island Fongafale, Tuvalu. Through the IPCC stabilization scenarios it was examined which areas of the island that would be affected by flooding. The local population?s perceptions of the effects of climate change were studied to see how the consequences of a world-wide problem such as global warming affect people's lives. The paper clarified the Tuvaluans place in the discussion of climate refugees, explained IPCC's work and described the results of previous studies concerning people in Fongafales perceptions and concerns about climate-related changes.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

The purpose of this study was to increase the understanding of the phenomenon that there are so many young people placed in institutions in Sweden despite the valuable knowledge regarding the problems and risks of doing so. The questions that follow in the essay were what guided the social workers to choose institutional placement for youngsters. It went on to also ask if this knowledge could contribute to an increased understanding of why there were so many young people placed in institutions despite the criticism from scientists. To accomplish the goal of the essay, former science in the subject was reported and six social workers within social services were interviewed. The material of the interviews was analyzed with help from the theory of human service organizations, street-level bureaucrats work situation and the new institutionalism.The result of the investigation showed that the social workers choices to place young people in institutions is guided by specific work and organizational factors connected with a belief in the helping function of the surroundings.

Rapporten är en reflekterande text som behandlar arbetsprocessen och omkringliggande mål för ett examensarbete inom medier som bedrivits mot Högskolan Skövde. Syftet med examensarbetet har varit att analysera huruvida en iterativ arbetsform inger fler fördelar än nackdelar vid level design till Unreal Tournament 3. Rapporten tar i diskussionsform upp delar ur hela produktionen för att redovisa utmaningar, framsteg och lösningar författaren bemött. En inblick ges för hur en iterativ level design-produktion kan utföras och för- respektive nackdelar gällande olika delar av denna specifika process. Slutsatsen som dras hävdar att det för med sig många fördelar att lägga upp arbetet iterativt.

In which purpose, for who and when does equality get fullfilled in the education system? This studie takes aim on the upper level and second upper level school system to study what the curriculum says on the one hand and what the system brings out on the other. With critical theory as method, with Herbert Tingsten as founder, this studie analyzes the logic of the education system to set out if the pupils choice of education, after the upper level lower secondary school, in second upper level is legit with democratic principles such as freedom (of choice). The theory, used to analyze the individuals progress to be autonomous, uses Adam Swifts definition of freedom as an individual being autonomous. The findings of the study shows that what politicians chases as equality really i´snt equality.