Masteruppsats

Ledarskapsprogram för innovation

Sammanfattning

Since the 28

thof May the project to develop an internal Innovation Leadership Program (ILP)

on Accenture has been running and came to an end in November the same year. The task

was formed into a master thesis and given to two students at the Royal Institute of

Technology in Sweden.

Since the start the content and structure of the ILP has been established based on the results

of a theoretical study, a gap analysis and an external and internal benchmarking. The theoretical

study focused on articles, books and lectures about innovation, creativity and pedagogy. Subjects

such as leadership, motivation, reflection and coaching were studied as well, but in a smaller scale.

The gap analysis consisted of eleven interviews with people from different career levels within

Accenture and the goal was to establish the view of innovation and creativity among the employees.

The interviews also asked about the knowledge the participants had about Technology Lab in order

to get insight of how to improve their communication and cooperation with people in client projects.

Internally a similar program was studied called Minority Leadership program, whom will not be

described further in this report, to get inspiration. The external benchmarking was conducted on

Stanford and was very successful. It gave inspiration to program structure and how to put across

subject areas of the content to the program participants.

The gained insight reported of concern among the employees to not be able to deliver feasible

solutions in time to their clients due to the increased time consumption and risk accompanied with

heightened levels of creativity. They also worried about loosing career opportunities as consequence

of the previous. When it came to the cooperation and communication with Technology Lab both

parties turned out to be lacking in tools, knowledge and yet again in time.

The initial purposes for the project have been altered and reshaped during the project due to different

circumstances, but

the final and definitive purposeswere formulated after the result of the

benchmarking and analysis is as follows;

?To enhance Accenture business opportunities

?

To contribute to Accenture’s brand development, to give clients of Accenture confirmation

that the organization is innovative

?

To attract the best candidate by showing innovative projects.

?

If necessary, to create a common definition of innovation and creativity throughout the

organization.

?

To initiate an innovation network that connects innovative individuals throughout the

organization to each other

?

To facilitate and improve potential channels for Technology Lab in order to enhance their

profitable activities

Based on these purposes the program will consist of a theoretical part and a practical part. The

theoretical part will be discussed during a two-day kickoff. During the practical part the participants

will be given the assignment to observe, evaluate and improve another project in pairs.

So, why implement or attend ILP? The opportunities generated by implementing ILP enable

Accenture to gather their innovative competence in innovative networks and in that way be able to

utilize their capability completely. This can eventuate in new business opportunities and make

Accenture differentiate themselves further and in that way stay ahead of the competition

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