Masteruppsats
Ledarskapsprogram för innovation
Sammanfattning
Since the 28
thof May the project to develop an internal Innovation Leadership Program (ILP)
on Accenture has been running and came to an end in November the same year. The task
was formed into a master thesis and given to two students at the Royal Institute of
Technology in Sweden.
Since the start the content and structure of the ILP has been established based on the results
of a theoretical study, a gap analysis and an external and internal benchmarking. The theoretical
study focused on articles, books and lectures about innovation, creativity and pedagogy. Subjects
such as leadership, motivation, reflection and coaching were studied as well, but in a smaller scale.
The gap analysis consisted of eleven interviews with people from different career levels within
Accenture and the goal was to establish the view of innovation and creativity among the employees.
The interviews also asked about the knowledge the participants had about Technology Lab in order
to get insight of how to improve their communication and cooperation with people in client projects.
Internally a similar program was studied called Minority Leadership program, whom will not be
described further in this report, to get inspiration. The external benchmarking was conducted on
Stanford and was very successful. It gave inspiration to program structure and how to put across
subject areas of the content to the program participants.
The gained insight reported of concern among the employees to not be able to deliver feasible
solutions in time to their clients due to the increased time consumption and risk accompanied with
heightened levels of creativity. They also worried about loosing career opportunities as consequence
of the previous. When it came to the cooperation and communication with Technology Lab both
parties turned out to be lacking in tools, knowledge and yet again in time.
The initial purposes for the project have been altered and reshaped during the project due to different
circumstances, but
the final and definitive purposeswere formulated after the result of the
benchmarking and analysis is as follows;
?To enhance Accenture business opportunities
?
To contribute to Accenture’s brand development, to give clients of Accenture confirmation
that the organization is innovative
?
To attract the best candidate by showing innovative projects.
?
If necessary, to create a common definition of innovation and creativity throughout the
organization.
?
To initiate an innovation network that connects innovative individuals throughout the
organization to each other
?
To facilitate and improve potential channels for Technology Lab in order to enhance their
profitable activities
Based on these purposes the program will consist of a theoretical part and a practical part. The
theoretical part will be discussed during a two-day kickoff. During the practical part the participants
will be given the assignment to observe, evaluate and improve another project in pairs.
So, why implement or attend ILP? The opportunities generated by implementing ILP enable
Accenture to gather their innovative competence in innovative networks and in that way be able to
utilize their capability completely. This can eventuate in new business opportunities and make
Accenture differentiate themselves further and in that way stay ahead of the competition