Masteruppsats

Gåpall

Ett produktkoncept

Sammanfattning

This master thesis has been a product realization process. Having BRIO:s walking cart as the

staring point the purpose was to further develop the principle of such products and at the same

time broaden their sector of use. The final result is to be regarded as a complete solution

meant as a foundation for further development at the BRIO Company. The product aims to

satisfy the demands and needs of the target group called the

on the go parent. Trends, quality

and purchase power are features that characterize this particular target group.

The project resulted in a walking stool named

BRIO Circus after its source of inspiration. This

product is something much more than just a learning-to-walk gadget. Thanks to its thoroughly

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elaborated construction, high level of safety and classic design its aim is to be of use for the

entire family. Having a long lifespan, being useful for various occasions and lasting for

generations it has all the qualifications needed to become the next BRIO classic.

The core principle behind the construction of

BRIO Circus consists of a slightly cone shaped

body made of polypropylene with its base part holding the three spring-mounted wheels. The

body houses several openings leading to an inner space where for example the child can keep

its toys. Every single parameter is carefully considered with the child’s safety in mind.

The final concept is visualized using CAD models (Computer Aided Design). Basic

theoretical computing has been carried out. Full-scale models have been created and tested by

children giving positive results.

The final product concept the

BRIO Circus boasts a harmony between technology, economy

and design.

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