528 uppsatser · sida 36 av 36
Om värdet av kampanjsajter för besökare och annonsörer
… concerning campaign websites and contribute with a theoretical framework for this type of advertising. The result of our study shows that campaign websites work as traditional advertising considering communication effects in terms of attitudes and intentions towards the …
… efforts in a well-defined way. How can an organization assure that they are working in a proper way? How do they know that their efforts are being interpreted into the whole organization? And, how do they know that the standardization efforts actually save money? Different …
Balanserandet mellan identiteter och roller i fåmansföretag inom musikbranschen
… researchers examine how the artists view themselves and which aspects of their work that strengthen and weaken their identities.
