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… of the message is measured by changes in behavior (purchase intentions and word-of-mouth intentions) and associations to organic products. The results do not show any differences between the groups either in the level of fear arousal or in the efficiency of the message, except …
En observationsstudie om barns lek och vuxnas deltagande i lek på två förskolor
… play forms and participation of adults were observed in two preschools. The word play is defined in the study with an ”as-if” ?nature based on Knutsdotters definition which differs play and activities from each other. The observed play form has been analyzed according to the …
en kvantitativ och språkfilosofisk studie av taggar och taggstruktur i Stockholms stadsbiblioteks folksonomi
… of the analysis show that tags in the SSB folksonomy mostly consist of single-word terms - nouns written in indefinite and concrete article - and that they have a high social value. They highly correlate with subject headings either fully or as see also references. It also shows …
När ordet betraktas som metafor
… have given me a wide perspective and approach to the metaphor ? and when a word should be considered as a metaphor or not. Through deep discussion on these theories I work out my own view on the issue: It is not the words themselves that are metaphors; it is we, in combination …
En retorisk analys av scam-mail
… told to be, nourishes the betrayal that can proceed. Cooperation is the key word and a possible explanation to scam or betrayal ? spun out of our natural urges fear, vanity and boredom. By rhetorically analysing a mail conversation, consisting of 21 mails sent between a scammer …
En kvantitativ studie i år 2
Studien tar sin utgångspunkt i kognitiva skrivteorier. Syftet med studien har varit att undersöka om handskrivnings- stavnings- och avkodningsförmåga hade statistiska samband med textlängd och textkvalitetsamt om det fanns några skillnader mellan flickor och pojkar. Studien …
En komparativ undersökning av Inger Edelfeldts och Bengt Martins omarbetade berättelser om homosexualitet
… treated conflicts with the need to give hope to young homosexual people. The word young is important in this context, as the adolescent implied reader (in Bengt Martin’s youth books about Bengt and the second version of Edelfeldt’s novel) makes the story more hopeful and less …
dödens konventioner i förändring under 1900-talets andra hälft
… being able to give the dead a more personalized burial. It is as if the word ”Personal” replaces ”Dignified”, meaning the same thing for an undertaker and his clients. I see this as a natural development in a society where one is able to consume a personality to agreater degree …
En studie kring riskerna att vara social i sociala medier
Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new …
EN STUDIE ÖVER INFÖRANDE AV SAMVETSFRIHET I SVERIGE
… based upon legal sources such as official government reports (SOU) as well as words of an Act. The subject also deals with ethical standards and more community-oriented material, and texts from both these areas are also included. The Swedish laws in health care are extensive …
En studie om små och medelstora företag i den svenska modebranschen
… way companies can create loyal consumers which can later on contribute to good Word-Of-Mouth. In its turn this can generate new consumers.
Hur en butik kan använda sig av gerillamarknadsföring
… och igenkänningsfaktorn samt kan skapa Buzz vilket kan leda till Word-of-mouth. Vidare forskning: Förslag till vidare forskning skulle kunna vara att studera ämnet mer ingående och skapa vetenskapligt material då gerillamarknadsföring är ett relativt outforskat område. Det …
En föränddring av varumärkets värde?
… September 2010, Google decided to change their trade mark policy to allow keywords which is equal to an already own trademark to be offered to all who intend to link the word to their ad. They offered a service for this called Adwords. The update followed since The Court Of …
- En case study av <em>H&M</em> och hur de väljer att profilera sig i deras globala kampanj, <em>Conscious Collection </em><em></em>
… something else, the children tend to receive either a negative response or the word ”wait” as an answer. Keywords: Preschool, preschool-teachers, response, participation
… something else, the children tend to receive either a negative response or the word ”wait” as an answer. Keywords: Preschool, preschool-teachers, response, participation
