126 uppsatser · sida 5 av 9
En studie om hur fastighetsdistributörer kan stärka sitt varumärke via Facebook
… a convience selection and a snow ball selection. Theory: SWOT, Brand Equity, Word of Mouth, Customer Relationship Management Conclusion: Facebook can create and measure "word of mouth" effects, and also create better information management and flow of information compared to …
fria teatergruppers marknadsföringsstrategier
… and ticket revenue, are: ”Co-production of values”, ”Enabling” and ”Word of mouth”. Co-production of value must however not apply to the artistry, since the audience seems to guard artistic freedom.
En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing …
… Knutsson. Nyckelord: YouTube, Internetmarknadsföring, Diffusion of innovation, Word of Mouth, Buzz marketing Syfte: Syftet med examensarbetet är att se vilka förutsättningar det finns för att YouTube ska bli företagens framtida marknadsföringskanal. Metod: En blandning av …
en studie kring bloggar som effektiv marknadsföringskanal
… i företagsekonomi, marknadsföring, distans Nyckelord: Blogg, produktplacering, Word of Mouth, effektivitet, påverkan, kommunikationsprocessen, viral marknadsföring, Stealth Marketing, associationer, kreativt medieval, uppmärksammande, bearbetning, konsumentbeteende Problem: Då …
En studie kring bloggar som effektiv marknadsföringskanal
… i företagsekonomi, marknadsföring, distans Nyckelord: Blogg, produktplacering, Word of Mouth, effektivitet, påverkan, kommunikationsprocessen, viral marknadsföring, Stealth Marketing, associationer, kreativt medieval, uppmärksammande, bearbetning, konsumentbeteende Problem: Då …
… investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message. The subject is of interest since by using …
När kunden själv får välja
… the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this …
… and brand credibility, while not affecting ad attitude, purchase intention and word-of-mouth intention for customers of low loyalty. For highly loyal customers the findings were that brand attitude, brand interest, brand credibility, purchase intention and word-of-mouth …
Marknadsföring och innehåll
… found when we saw different approaches of how companies used social media as a marketing tool. Through a qualitative approach we did eight interviews with six different companies and two social media consults which have given us a basis of what companies really want to achieve …
- En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar
The Dark Side of the Word-of-Mouse Effect - An experimental study of how negative information in today’s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an …
en jämförelsestudie efter införandet av IFRS
… relationsmarknadsföring, värdestjärnan, värdekejdan, word-of-mouth, involveringsteorin och Event Marketing. Teorierna redovisas ingående och varför de är viktiga för denna uppsats. Analysen visar att Event Marketing anses vara ett utmärkt verktyg för att stärka relationer men …
En uppsats om imageöverföring inom sponsring och Event Marketing
… study shows that there are no difference between the two scenarios in terms of word-of-mouth-intentions and intentions to visit the event. The handicap-effect and the trustworthiness are two other variables that have not been studied in this context before, but which turn out to …
- En kritisk diskursanalys om content marketing i podcasts.
The aim of this study was to investigate in what way content marketing can be understood through podcasts as an alternative marketing tool. The material which the study was based on is Ölpodden, a podcast initiated by Carlsberg Sweden. The study intended to shed light on the …
ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
… theory, event marketing theory, total communication theory and theory of word-of-mouth and also to put giveaways in a business ethics perspective. To answer this purpose four companies, which use giveaways, have been interviewed and thirty surveys were handed out to people who …
