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En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… be different channels of the mass media, famous persons and events, tourists visiting the country, national promotion agencies and also the main character in this study, the companies. The nature of nation branding is inert and complex so there is of importance that the …
En studie av köpcentrum i Stockholmsområdet
… The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ”normal” month. The purpose of this …
Om konstruktionen av identitet hos den framgångsrika företagerskan
Föreliggande studies syfte är att utifrån ett diskursanalytiskt perspektiv undersöka hur företagande kvinnor, som själva beskriver sig som framgångsrika, konstruerar identitet. Detta sker med en kombination av analytiska verktyg från narrativ metod, kategoriseringsanalys och …
Kan fastighetsmäklarens arbete omvandlas till en säljande upplevelse?
… The purpose of these interviews was to get an insight in what the persons that visit a real-estate show values and what effect this might have on the person's total experience and impression of the home. Several persons that where visiting real-estate show's responded to a …
Six case studies of Event Marketing as a promotional tool
… effectiveness is difficult to measure. Whereas hard values such as number of visitors or television viewership is straightforward to gauge, soft values such as attitude, perception or image associations are much more difficult to quantify.
ett samhällsansvar och konkurrensmedel för turistiska aktörer
… i turismbranschen intervjuades respondenter från Stockholm Stad, Stockholm Visitors Board, Sveriges Hotell och Restaurangföretagare, Clarion Hotel Stockholm, Hotell Birger Jarl, Nordic Light Hotel och Scandic Hotels. I studien används artiklar som behandlar etik och ansvarsfullt …
Vårdpersonalens syn på tillgänglighet, bemötande och kvalitet i patientmötet
… conducted interviews, we then sat in relation to how patients experienced the visit to the eye clinic and their perception of accessibility and hospitality. The result is then compared against the policy of the Title use of internally and we have also tried to explain what is …
En studie om museers verksamhet
… to a more post-modern approach, which means that they want to activate the visitors and make them reflect and form their own opinion by presenting different versions of the past that will stimulate imagination. Our belief is that this trend will continue and the museums will …
En studie om förskollärares tal om uppdraget som VFU-lärare i relation till det formella dokumentet
… in interaction between children and adults. When teachers from the University visit the pre-school, the students are supposed to have a lesson or activity with the pupils in the practice class. And afterwards the students, the pre-school teachers and the teacher from University …
en kvalitativ studie om skolsituationen för elever som enkelt klarar skolans uppnåendemål
… in the elementary school to reach a higher level. To gather information I visited two different schools within the same county in Stockholm and on each school I met and interviewed with two teachers. The answers received from these interviews are presented in this study as my …
Företagets rättigheter vid konkurrensrättsliga undersökningar och enligt artikel 6 och 8 i Europeiska konventionen om skydd för de mänskliga rättigheterna
… extensiveinvestigatory powers under Regulation 1/2003 Articles 18 and 20. The visits by theCommission are made unannounced and that’s why they are popularly known as ”dawnraids”. The surprise arrival is essential in the fact-finding process because the Commissionlooks for …
-en kvalitativ intervjustudie av insatsen påverkansprogram inom påföljden ungdomsvård
… types of structured programs that can include everything from conversations to visits. The purpose of this study was to create an understanding of which arguments there are for why these affect programs for young offenders is being used in three municipalities in southern …
En studie i hur journalister och intervjupersoner ser på intervjun och nyhetsartikeln
… subjects of the interview. It was for an example often that the Journalists visited press conferences and wrote articles from press releases. When the journalists produced news in this way, they simply interviewed those present at the press conference or the contact person in …
… how their target group of 12 to 18 years old boys and girls thinks when they visit the showrooms in the department stores. What make them enter the showrooms? Is it the colours, the furniture or the whole concept? How are they inspired to furnish their own room? Do they get …
En kvalitativ studie om samhällsklasser
The purpose of this essay is mainly to study the reason behind students' visits to restaurants, and also their restaurant habits. The study also intends to find a possible difference in students dining habits among the different social classes; working class and middle class …
