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En interkulturell studie om individualisters socialisering inom lagidrotten och skolans idrottsämne.
Our starting point has been to use the football player Zlatan Ibrahimovic as a model person for individualism that seams to break the ordinary socialization pattern in Sweden. The purpose of this study is to examine how the team leaders handle the socialization of more …
En Fallstudie på Iran
… global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data ? such as a survey, interviews and participating observation ? and secondary data ” found in books …
… about shopping centres in the outskirts of cities is a regional issue, because they attract customers from a large area. Municipalities often find it hard to assert themselves against large commercial companies when it comes to their establishing new retail outlets on the …
… my employment at the Swedish National social insurance office I was a bit confused because there were two categories which I defined as belonging to the same category (working handicapped) but it wasn’t so. The persons I where going to meet was defined as having incapacity to …
… på förskolan nämligen måltiden och då specifikt lunchen. Jag har valt att fokusera på lunchen eftersom den är en vardaglig aktivitet som förekommer på varje svensk förskola. Undersökningens design utgörs av två komparativa fallstudier och jag använder mig av två kombinerade …
en fallstudie
… impact on political participation by different factors, which is done by the use of the quantitative method of cross tables. The study confirms previous studies in its conclusion that high status individuals, defined in terms of education and economic standard, are the group of …
En undersökning om skillnader mellan generationer då det gäller inställning, tillförlitlighet och påverkan av tv-reklam
… the consumers. In case a commercial is misunderstood and even rejected because the consumers experience it to be dull, it may lead to an economical damage for the company. Since we use our study to see a difference between generations, we will also know what attracts the …
en studie hos Skara Näringslivsoffensiv
… questions are to be answered: 1. Which communication channels ought to be used to optimize the message from Skara Näringslivsoffensiv to its target group? 2. Which communication channels is Skara Näringslivsoffensiv planning to use? 3. How can the marketing communication between …
… A successful investment needs to be built on solid ground. Media has lately focused on energy topics as a part of the environmental discussion and the real estate companies tries to use the new technology that the market has provided. Energy investments in new buildings are not …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
… thru a perspective of an advertising agency. Material/method: This essay uses two case studies with qualitative research interviews as methods. The material is combined by three interviews, one with Borka, one with BayIcon and one with WJOS. Main result: Borka uses newspaper …
… at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today’s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing …
Planeringen av ett evenemang i världsklass
It has become increasingly common for a city or region to use sporting and media events to promote themselves. But what is behind these events? What kind of organisation is necessary to plan and run them? In the summer of 2009 the internationally known Volvo Ocean Race will …
En undersökning av Internetbaserade resebyråer
… added value for their customers. If that is the case, how and why do they use such a mode of operation. The theoretical framework was based on Grönroos´ ”Augmented service offering”, which treats added value as an addition to the core service. The services offered on five of the …
Hur påverkas företaget?
… strategy using a celebrity.This thesis is about how a celebrity can be used in marketing to affect a company's customers. The essay is facing the fashion retail industry, where three companies, Lindex, H&M and MQ, has been studied and compared. Lindex is using celebritiy Emma …
Att etablera ett företag på den ryska marknaden
… strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been …
