Uppsatser om uppsala university

326 uppsatser · sida 8 av 22

Varumärkeskommunikation

En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with …

Bilden av försvaret

? en jämförande studie av Försvarsmaktens rekryteringsannonser

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Aim: Do the messages in the recruitment advertisements from the Swedish Armed Forces differ between such advertisements produced in the ”defense against invasion” era and those produced in …

Strategisk kommunikation inom franchising, en fallstudie av Gallerix

Magisteruppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University, Sweden Purpose/Aim: To find out, by doing a case study, how communication between the two parties in a franchising relationship works, and how communication can strengthen the concept and …

En blick säger mer än 1000 ord

En studie av porträtteringen av kvinnliga kändisar i Aftonbladets och Expressens bildmaterial på Internet

Magisteruppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University, Sweden Aim: The aim of this essay is to study in what ways female celebrities are portrayed in the photographic material of the Swedish tabloid press. In which situations does she appear? …

En bransch med bristande förtroende

- PR-konsulter om sitt eget ansvar och hur de själva kan bidra till ökat branschförtroende

Magisteruppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Aim: The aim of this essay is to study the Swedish PR-industry and the distrust that is directed towards it. The starting point is different PR-consultants opinion about their profession …

Organisation är kommunikation. Kommunikation är organisation.

- en studie av kommunikationen mellan chef och medarbetare inom Rädda Barnen

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The aim of the study is to analyze and evaluate the communication between the management and the employees in the organization today and compare it with the organization's new …

Interaktiv marknadsföring och Internet

? En studie utifrån Radi Medical Systems webbplats för kundutbildning

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: The aim of this thesis is to examine if Radi Medical Systems? educational site has the potential to create value for the company’s customers, and by that promote improved …

Att kommunicera miljö ”Sällan ett papper på väggen”

En undersökning om kommunikationsstrategier vid implementering av miljömål i två högstadieskolor

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim The purpose of this work was to see what channels of communication are to prefer when working with secondary school pupils, more concrete when speaking about the environment …

ELLE & CAFÉ

? en studie av modemagasins omslag

Magisteruppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Aim: The purpose of this essay is to: ? Analyze the cover images from the 2007 editions of the magazines Elles and Café, using semiotic analysis. ? Analyzes eventual resemblances or …

Varumärkesexponering i televisionen

- en jämförelse mellan SVT och TV4 2003 och 2006

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company …

Diagnos av ansvarstagande

En Studie av accountability inom DN och UNT:s medicinjournalistik.

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: To evaluate the quality of medical journalism in DN and UNT according to the theories of accountability and responsibility in the media. Material/Methods: The materials and …

Television i allmänhetens tjänst

en studie av public service-begreppet

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University. Period: Spring 2000 Tutor: Lowe Hedman Keywords: Broadcasting, Public Service, Public Service Concept, Public Service Ideology.

Marknadsföringsrätt

En deskriptiv studie av regleringen kring TV-reklam i Sverige och Italien

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our …

Share anything Swedish

-En studie av CommunityOfSweden.com

Kandidatuppsats · Uppsala universitet

… Division of Media and Communication, Department of Information Science, Uppsala University. Purposes/Aims: To learn what happens when the public-private tourism organisation VisitSweden starts an online community, where anyone is free to post stories and photos about a Swedish …

Konstens influenser i dagens reklam

En kvalitativ studie av reklambilder och konstverk

Kandidatuppsats · Uppsala universitet

… Science C Period: Autumn 2009 University: Division of Media and Communication, Uppsala University Purpose: The purpose with this composition is to analyse how art has influenced todays advertising images, to see wich influences that can be descovered. Method/Material: Since this …