726 uppsatser · sida 6 av 49
hur skapar mottagare mening kring kändisar i reklam?
… Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person’s age. Material/ Method: Qualitative research method based upon focus group …
En kvalitativ studie av fyra globala kampanjer
I’ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald’s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that’s being analyzed is not of commercial type instead it’s characterized as an …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… and analyze how a Swedish company communicates and adapts its brand through TV-commercials, on the national market on the one hand and globally on the other, so as to be able to reach a common message. The use of qualitative methods such as an interview with Martin Sundberg …
… beenfertilized more than one time and with shorter interval than practiced in commercial forestry. Thestands were with few exceptions located in the inland of northern Sweden. The amount ofnitrogen applied to the stands exceeded in most cases the levels 150 kg/ha, which are …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
… signals a company sends to the consumers through their audio performance in commercials. By studying how the consumers perceive the brand and how that affects key measures such as product quality, brand attitude, brand interest and buying intentions, we will get a better …
En studie om de marknadsföringskanaler Generation Y exponeras för, använder samt påverkas av
… seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining …
Kan ett sekretessavtal i kommersiella förhållanden som gäller för all evig tid jämkas med stöd av 36 § avtalslagen?
… agreements that are eternal have become more common in Swedish contract law in commercial relations. As a result, disputes between collaborators have occurred regarding the unreasonable length and validity of the agreement at a later stage. When a confidentiality agreement is …
Synkroniseringsprocessen och dess effekter
… is to analyse, identify and clarify: - The integration of music and brands in commercials that are created for television, cinema or internet, - The effects that this integration has for the involved parties and the movie that is being created. Music is a big part of today's …
as an indiction of hunger
… and Yorkshire x Swedish Landrace sows were given either a restricted amount of commercial feed, 60 percentages, or 100 percentage of recommended feed ratio together with free amount of grass-silage. The results showed that the sows with lower commercial feed ratio had a 17 …
med utgångspunkt i ståndort, egenskaper och historia
… and habitats? What does their history of application look like? What is commercially available today? The aim of the work has been to make a survey of hardy and available Scilla-species, their character-istics, field of application and history. The purpose is to create a tool in …
En semantisk studie av personbeskrivande adjektiv i populära barnböcker
In 2010 Swedish political parties used commercials broadcasted on TV for the first time in order to gain votes in a general election. In connection with the election the parties were criticized for not succeeding to formulate a story to the voters that conveyed how they wanted …
En föränddring av varumärkets värde?
… right of a trademark if the used keyword is identical to the trademark, the commercial focuses on products that is identical to the products which are registered on the trademark and if the commercial makes it difficult or impossible to an average internet user to decide whether …
notläsning för pianister
… has amended the original economically motivated establishment, to be commercially motivated. The term is undefined, but applicable elsewhere in the Incometaxlaw and from this one can find that, for an establishment to be considered as commercially motivated the decisions to …
Affärsmässigt motiverad verksamhet eller skatteflykt i form av konstlade upplägg
… has amended the original economically motivated establishment, to be commercially motivated. The term is undefined, but applicable elsewhere in the Incometaxlaw and from this one can find that, for an establishment to be considered as commercially motivated the decisions to …
En studie av miljöcertifieringars värde och utveckling i den svenska bygg- och fastighetssektorn<em> </em>
… show great interest in certifying their portfolios. On the Swedish market for commercial real estate there are three different environmental certification systems being used: BREEAM, LEED and the national label Miljöbyggnad. The GreenBuilding Programme, which focuses solely on …
