726 uppsatser · sida 3 av 49
En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
… made by IQ, a subsidiary to Systembolaget, have been studied ? the video commercial ?Hur dricker du?? and the interactive Internet based test ”Alkoholprofilen”. They represent an emotional and a rational way of communicating (Dahlqvist & Linde, 2009). An experimental study has …
- en beskrivande studie
… Title: Cultural dimensions ? and their relevance in the interpretation of TV commercials The purpose of this study has been to explain the cultural dimensions masculinity versus femininity and individualism versus collectivism and see what their impacts on interpreting …
och deras relevans vid tolkning av TV-reklam
… Title: Cultural dimensions ? and their relevance in the interpretation of TV commercials The purpose of this study has been to explain the cultural dimensions masculinity versus femininity and individualism versus collectivism and see what their impacts on interpreting …
Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?<em> </em>
… Title: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer’s purchasing behavior? Level: Final assignment for Bachelor Degree in Business Administration Authors: Benny Berggren and Sofie …
Organisation och Arbetsprocess för Skanska Sverige
… Today it is expensive to invest in fast chargers, making it hard for the commercial agents to make investments. Also, the difficulty to find a profitable business model that enables the agents to retain the investment by charging the customer for the electricity makes it even …
<em><em>?Ett incitament för minskad klimatpåverkan?</em></em>
… Today it is expensive to invest in fast chargers, making it hard for the commercial agents to make investments. Also, the difficulty to find a profitable business model that enables the agents to retain the investment by charging the customer for the electricity makes it even …
<em><em>En studie av offentlig beställares argument till partnering</em></em>
… Today it is expensive to invest in fast chargers, making it hard for the commercial agents to make investments. Also, the difficulty to find a profitable business model that enables the agents to retain the investment by charging the customer for the electricity makes it even …
… Today it is expensive to invest in fast chargers, making it hard for the commercial agents to make investments. Also, the difficulty to find a profitable business model that enables the agents to retain the investment by charging the customer for the electricity makes it even …
… of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas …
… With a combination of relevant literature and empirical investigation, commercialisation of technologies within spin-offs is investigated and analysed. Interviews with founders and CEOs of spin-offs from Lund University provide valuable information about the process itself, the …
konsumtionskoncentrat
… identity is scattered into many. In order to handle to the communication and commercialisation of the city, we have several platforms ? the mall being one of them. The mall is built as a communicative outgrowth, a scenery constituting a commercial economy. The language is …
This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in …
Möjligheter och svårigheter med integrering av särskoleelever i grundskolan.
This study is about how older people are portrayed in TV- commercials, and what those images are saying about senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in …
… in a linear increase of distribution costs and therefore no conditions for commercial scalability. This thesis describes why multicast may be the only scalable alternative for commercial mass distribution of streaming media over Internet. Mass distribution through peer-to-peer …
… of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand’s image. We also investigated how companies choose music genres for their …
