38 uppsatser · sida 2 av 3
Bloggreklam, en effektiv marknadsföringskanal?
Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to …
Examensarbete, produktutveckling
… a LCA is to get data that is up to date and trustworthy. It limits the models trustworthiness if you are forced to use stencil data. Therefore the result that the model generates should be considered as an image to used in decision making when the company communicates …
… a LCA is to get data that is up to date and trustworthy. It limits the models trustworthiness if you are forced to use stencil data. Therefore the result that the model generates should be considered as an image to used in decision making when the company communicates …
En förenklad modell för att kunna belysa miljöpåverkan redan i designstadiet av en produkt
… a LCA is to get data that is up to date and trustworthy. It limits the models trustworthiness if you are forced to use stencil data. Therefore the result that the model generates should be considered as an image to used in decision making when the company communicates …
… by information scientists Rob Kling and Geoffrey McKim. Their notions of trustworthiness, publicity and accessibility were created as both analytical and instrumental devices. Here, they are used analytically to describe and interpret publishing patterns. The comparison of the …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student’s experiences of university life and being a student, rather than marketing the university’s core service …
En studie om medial förvirring
… ranked higher than radio. This was measured by the variables of the perceived trustworthiness of the media, the attitude towards the media and perceived cost of advertising space in the media. Thus, the contribution this paper can bring to the existing studies of medial …
att värva nya och behålla befintliga donatorer
… is important when it comes to donations. According to the donors, the trustworthiness of the non-profit organizations is important. It is also important to build a relation between the donor and the non-profit organization. When both heart and mind of the donor is involved value …
En trovärdig marknadsföringskanal?
Vi vill reda ut vilka olika faktorer som kan ha betydelse för bloggar som trovärdig marknadsföringskanal. Vi har använt oss av en kvalitativ ansats för att få en djupare förståelse för bloggar som ett marknadsföringsverktyg. Genom en deduktiv metod har vår teoretiska referensram …
The accounting scandals that have attracted attention in recent years have led to internal control becoming a more central part of business activity. Doubts about what firms actually do have increased, all caused by the attention of accounting scandals. To counter this …
en förklaringsmodell av motivationsfaktorer till deltagande i förändringsarbete.
… adverse impactsfrom past approaches, had surprisingly little impact on the trustworthiness of the new moreparticipatory approach.
en litteraturstudie om hur utvecklingsprocessen ser ut i lantbruksbaserade företag som utvecklar nya verksamhetsgrenar
… studies conducted on this subject.The results suggest two conclusions. First, trustworthiness is an important aspect in fast-growing business as a way of attracting resources. This does not apply to new venture creation in farm based business because the existing business yield …
En studie i kriskommunikation
… prior to the first crisis could be described as strong, is loosing his trustworthiness among the military and other politicians the longer each crisis continues. The purpose of this study is to identify the communicative pattern of Mr. Guttenberg, which in the end lead to his …
… sites are now implemented in the law is because the government saw a lack of trustworthiness in the old law. This because there was no kind of control that what was once approved to be built actually was being built, and nothing else. There was neither any controls to see if the …
en kvalitativ innehållsanalys
… in the study indicate that pet owners are motivated by information, respect, trustworthiness and treatment in meeting. These four factors are based on twelve subcategories. The subcategories are; explaining information, written information and calming information; respect for …
