5 uppsatser
En uppsats om imageöverföring inom sponsring och Event Marketing
… can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events …
ett arbete om rollförändring och öppenhet på webben
This study focuses on the transfer between a product-oriented to a service-oriented perspective regarding marketing activities in companies due to the development of information technology. It illustrates how this very transfer has been, and can be, contemplated through the eyes …
Relationsmarknadsföring
… Keywords: Customer relationship management, e-commerce, relationships, transfer within marketing, value creating
att nyttja potentialen i den interna förmedlingen av kunder
… Therefor, the objective of this thesis has been to investigate why the transfer of customers between accounting consultants and business advisors is not greater and how this can be improved. Theories in communication, motivation and organisation culture have been used in the …
… parts from sub-contractors, agile chain of command and shorter lead times, transfer of knowledge from the industry and to the supplier. In connection with a potential increased commitment of service in the defence industrial sector, and in conjunction with the restructuring of …
