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The purpose of this thesis is to outline an appropriate model in order for companies to successfully act and compete physically as wholesalers at the same time as acting on the virtual market by selling directly to the end consumer. The approach of this thesis is hermeneutical …
Thesis purpose The study aims to examine the effects vertical and horizontal line extensions might have on the total parent brand equity in terms of strength and its baseline product regarding of market share, loyalty and penetration under an elapsed period of time. The study …
… which is another part of the problem. Purpose: The purpose of this master thesis is to map and analyze the incentives for an IT-based price management system, and to discuss how these incentives could be used by sales representatives. Methodology: The system approach was …
… Modes selection Title: 1st of June 2006 Date of the Seminar: Bus 809. Master thesis in international marketing Course: Han xiao Author: Ulf Elg, Associate professor, Lund University, Sweden Advisors: Ying Bin, Associate professor, Zhongnan University of Economics and Law, China …
An analysis of brands roles within product placement
Thesis purpose: The purpose of this thesis is to make a contribution, by connecting the transfer of meaning within the context of TV series. The meaning is transferred from the brand to the character in a TV series and then further to the viewer. To look at different role …
… and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is …
This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market …
The purpose of the thesis is to compare Sweden's and Great Britain's total costs for their systems regulating producer responsibility for waste packages. Producer resonsibility is a strategy implying that producers are responsible for their waste also after its use. Sweden and …
med tillämpning på Bokenäs, Volvos fritids- och konferensby
… and in which situations they work well is also very important. In this master thesis I present different types of lamps and give an account of how light is spread through the different shapes of luminaires, reflectors, filters and so on. I write about how our eyes register …
undersökning, analys och trender inom svensk sågverksnäring
… Sandvik will be able to develop its products in a customized direction. This thesis is a tool for educating and developing sales staff. As a support a calculation tool that can be used as a sales aid has been developed. Sandvik recognized a need for this type of information in …
en metod för projektstyrning
… primarily by military agencies in the United States. The purpose of our thesis was to describe how one of these project methods, EVM, can be a tool for project management and how it should be implemented in an organization. We have also analyzed the problems that may occur …
This thesis describes the process of developing a reservation system for common resources through a TV-interface. The system is developed in cooperation with the company Dreampark and is built to work in their platform for TV, Dreamgallery. The main goal was to develop a …
… to be suffering from censorship by the Cuban government. The purpose of this thesis is to compile and bring structure in a debate regarding public libraries on Cuba and what have become known as independent libraries. In this thesis a textual analysis has been approached for …
En textanalytisk studie av litteratur som bygger på nyhetshändelser
The purpose of this Masters thesis is to examine literature on current media events. We see a close relationship between this literature and the media society where we relate Manuel Castells theory of the network society. In this thesis we have chosen books which give different …
The aim of this Master’s thesis is to investigate different ways of illustrating the information literacy of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler …
