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hur vet kommunikatören vad som skall väljas?
… two preparatory studies were carried out. The entire study leans towards a theoretical framework. Main results The conclusions of the paper are that this approach can seem to find differences between PR and paid advertising. However, the difference is small and focuses on …
en fallstudie gällande positioneringsvalets emotionella aspekter och konsumenternas uppfattning
… this viewpoint to the consumers. To achieve the first of these goals, theoretical input from business economics, psychology and sociology were used in the crafting of our own model that shows whether of not an emotional attachment with the consumers has been reached and this is …
en studie av organisatoriskt lärande vid förändringsarbete
… Additional information was retrieved by document analyses and wallraffing. The theoretical framework of this study is constituted by Ellström and Senge. Data was analyzed regarding the learning organization. In conclusion we have determined that we have seen pedagogical …
… this thesis seen as a result of an instrumental view of cultural policy. The theoretical framework consists of the theories of Danish cultural policy researcher Dorte Skot-Hansen. She describes cultural policy in urban areas as founded in motives such as economy, social issues …
… of to what extent the company’s Information Centre can meet these needs. The theoretical framework consists of Information management with focus on Choo’s Information management cycle. The result of this study shows that the information use to some extent differ in each division …
… of the staff, i.e. six people responsible for the children’s culture. As my theoretical framework I used the work of Pierre Bourdieu who made many successful studies about people and culture. I also compared the results in my study to the literature and earlier studies on the …
… participated in this study. An analysis of their stories was made, based on a theoretical framework of interest as a phenomenon as well as teachers? beliefs system as a factor that has an impact on classroom practice.Results and teaching applicationAll teachers did not think …
… altogether eight librarians involved in choosing and buying literature. The theoretical framework is built on theories regarding concepts of hegemony and cultural hegemony; the male sex as norm; taste culture and quality. The results show that three of the libraries in the study …
… of the academic sphere and within research institutes relates to OA. As a theoretical framework I created two different ideologies, the OA ideology and the nonsharing ideology. I also conducted six interviews with librarians. Through an idea and ideology analysis I relate the …
… schools. Socio cultural, organisational and judicial perspectives support our theoretical framework. Our results show that although the schools in our study may be capable of dealing with traditional bullying, they are not suitably equipped to deal with cyber-bullying. In …
Folkbibliotekens marknadsföring av TV-spel mot ungdomar
… and qualitative telephone interviews with three of them. The essay’s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development. Youths were …
att tillgängliggöra mångkulturell biblioteksverksamhet på webben
… western, and not least, when dealing with material in other scripts. With this theoretical framework the thesis examines the website of the International Library in Stockholm, a website built to serve users of different languages and scripts than Swedish. The research questions …
… the contextual anchorage of the found ideological expressions. The study’s theoretical framework is primarily based on ecocriticism, and especially on Greg Garrard’s and Kate Soper’s thoughts. The method used is critical ideology analysis. The result shows that nature and …
En studie om det mångkulturella biblioteket
… study being concentrated on 6 language groups of library users. The study’s theoretical framework is based on theories of multiculturalism, culture, identity and bilingualism. The results of the study reveal the major problems with purchasing library materials in minority …
En undersökning med fokus på litteraturförmedling och läsfrämjande
… conceptual framework of this study consists of four key aspects in the theoretical and empirical definition of Library 2.0 presented by Holmberg, Huvila and Widén-Wulff. The results showed that the public library can create a substantial value through its use of the social web …
