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… there is a need for a change of the brand. In order to study brand change, theoretical framework is compared to two real world cases that have gone through an active change. The conceptions of positioning, repositioning and revitalization are clarified. Positioning deals with …
En jämförande studie om ungdomars politiska engagemang i två sociala landskap, Sverige och Grekland.
… interests are and if they feel that they can and ought to act political. The theoretical starting points I’ve used I’ve chosen with reflection to look at the social landscape we live in and its changes over time. I also want to see how it has affected people and the society …
Mediesyn och medieanvändning hos grupper inom sociala rörelser
… mot Kärnkraft-Kärnvapen, Attac Sverige and Ingen Människa är Illegal. The theoretical framework consists of research on social movements, especially on their relation to media, and on alternative media. Main results: There exist some, but not great, differences between how ”old” …
Flickor och pojkar i visuella media
… size, age and sex. The quantitative empirical results are analysed within the theoretical framework of Yvonne Hirdman. M A I N R E S U L T S : There are differences between girls and boys in mail order catalogues. The boys are represented as more active and more ”manly”: they do …
En fallstudie om företagskunders resonemang och prioriteringar vid köp av transporttjänster och val av transportföretag.
… based on the amount of volume purchased from DHL. The thesis discusses a theoretical framework for among others like decision making and selection process, and discharge in analyze and conclusion. The result of the empirical study showed: * That there are significant differences …
… quality assurance. Our basic view of organizations is institutionalist and our theoretical framework includes theories about quality, NPM and TQM.
… as this vanished a pressure for change was created. This essay works with a theoretical framework delineated by Kjell Goldmann and under this disposition, the Swedish tradition of neutrality, governmental positions, opposition and four major influential newspapers are studied …
… Bonn-process, sets out the initial time for the reconstruction of the state. A theoretical framework, which considers the necessary mechanisms for successful state-building, will be used to analyze Afghanistan's re-building process. The mechanisms include the prerequisite of a …
… student's identity, in relation to practices of knowledge organisation? The theoretical framework is provided by Ernesto Laclau's and Chantal Mouffe's theory of discourse and combined with techniques for text analysis originating from the work of Norman Fairclough. The analysis …
… the data with a qualitative method by categorizing the contents through a theoretical framework acquired from Bo Rothstein's theory about the state's relation to its citizens. The results show that the standpoints of the studied universities do indeed differ. Two of the …
… these women in the Officials discourse at the Immigration department. The theoretical framework has been a critical discourse analysis regarding the exercise of power and dominance connected to the construction of identity. An understanding of the women with gender-related …
… from three kommuner in Skåne and a schematic overview of their websites. As a theoretical framework we use New Public Management Theory, Deliberative Democracy Theory, and Citizen Theory. We have found that the local 24/7 Agency is initiated and implemented by public servants …
… from each of the decades. I chose to focus on a qualitative analysis and my theoretical framework consists of theories considering grouprights as well as structural and cultural explanations. I realize that the changes have been proportionately high retorically, but the actual …
… China. This contradiction constitutes the problem area of this thesis. With a theoretical framework containing ”totalitarism” and ”Tang Tsous culturalist approach” I have analysed the leadership of CCP (China's Communist Party) and its strategies to maintain the Chinese …
… channels between citizens, the administration and the elected officials. The theoretical framework consists of seven arguments for gaining citizen influence on policy, and as a counterweight three critical arguments that opponents of participatory democracy often use are added …
