8 356 uppsatser · sida 39 av 60
En kvalitativ fallstudie av dold viral PR
… show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is …
En studie av miljömedvetna bilisters dissonansreducerande- och identitetsupprätthållande strategier
… to show how environmentally conscious people who utilizes cars deal with their dissonant behavior, but at the sametime maintain an identity as environmentally conscious. The study is based on the fact that a third of those who drive cars in the municipality of Växjö would like …
En kvalitativ undersökning om några pedagogers och elevers uppfattningar om drama
The study aims to examine some teachers' and students' conceptions of drama in schools and in after-school centers. ”Educator” in this study refers to after-school leaders and drama teachers. The study is limited to three educators and three students at a public school in the …
En kvalitativ studie om pedagogers uppfattningar och erfarenheter om IKT på fritidshemmet
… technologies (ICT) are constantly evolving in today's information society. The school uses ICT as a teaching tool and it begins to be included at the leisure-time in school by the educators. Aim of this study is to examine how educators describe their perceptions and experiences …
En studie om engelsklärares kommunikation vid engelskundervisning
The aim of this study is to investigate English teachers? communication when teaching English in grade three in Swedish schools. The investigation seeks to find out what language is, and why it is, dominant and how the proportions in the teachers? uses of English and Swedish in …
En studie om användandet av gift bags som marknadsföringskanal
… where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift …
En kvalitativ studie om barns användning av det pedagogiska materialet som finns på fem förskolor och om sex pedagogers tankar kring placeringen av det pedagogiska materialet
… child’s use of pedagogic materials available at five nursery schools and about their teachers thoughts about the display of the pedagogic material? In the nursery preschool the environment and the educational materials have always had a central place. That's why it has been …
Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective. Method: The purpose of the study, we believed it was …
Purpose: The purpose of this paper is to create an understanding of how customer engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective. Method: The purpose of the study, we believed it was …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
In Sweden today, the consumers have the opportunity to use the different sales channels; physical store, online store and brick and click, a combination of both. For the past decade, the use of ecommerce has spread tremendously and the fashion industry is one of the top three …
Hur arbetar olika HR-funktioner i Sverige med sociala medier i rekryteringsprocessen
An increased use of social media has enabled a new arena for HR functions and the work with HR issues. Proponents are critical of this, as it can lead to ethical and legal dilemmas. So far the research on this area is limited. On this basis I found it interesting to study how …
En kvalitativ undersökning om hur invandrade barn blir inkluderade i förskolan
The purpose of this study is to improve our understanding of how immigrant children become included in some preschools. With immigrant children we meant those children who immigrated to Sweden. In order to achieve our purpose we have chosen to find out some educators' …
appen på framväxt?
The overall purpose of this study is to examine how preschool teachers make use of digital tools in correlation with pedagogical documentation. More specifically, the purpose is to interview preschool teachers about their ideas and their use of the digital tool Förskoleappen to …
En kvalitativ studie om historiska datorspel som Assassin’s Creeds påverkan för det oavsiktliga lärandet och dess pedagogiska möjligheter
The main purpose of this study is to investigate the unintentional learning that happens during the use of computer games. With the use of interviews with students in the ages 13-15 who all have played the game series Assassin’s Creed, and then compared them with students who …
<em>En intervjuundersökning om lärares didaktiska övervägande gällande underhållningsfilm i historieundervisningen</em>
… a part of everybody’s, including student everyday life. Teachers have to give their students the tools and means to critically examine movies and media as a whole. This study aims to examine how seven teachers in southern Sweden didactically motivate their use of movies …
