109 uppsatser · sida 4 av 8
En fallstudie av ett apoteks interna marknadsföring
Background: Around the world, markets deregulates, which leads to increased competition. Meetings between the consumer and the employees of a company determine how the customer perceives the company and / or its brand. This has result in that many companies have realized the …
En komparativ studie mellan marknadsförares och industridesigners arbetsmetodik vid produktutveckling
När företag ska utveckla produkter och tjänster behöver de informationsunderlag om kunder och användare. Traditionella marknadsundersökningar kräver ett rationellt förhållningssätt och avslöjar åsikter och attityder, men uppvisar brister när det kommer till att upptäcka …
Purpose: The main purpose of our study is to explain how the disability management in the municipality of Karlskrona can design its balanced scorecard from a theoretical basis. The mission of the balanced scorecard is to improve the management control system. To achieve the main …
Betydelsen av känslor och emotioner för reklamvärldens skapelser. En studie i kreativitet hos en reklambyrå.
Denna studie är grundad i intervjuer som ägde rum på en reklambyrå. Studiens syfte är att utforska innebörden av 'kreativitet' i reklamvärlden. I intervjuerna betonade informanterna i synnerhet vikten av att reklam kommunicerar genom känslor och emotioner. I denna uppsats ges en …
The society in which we live is controlled by various kinds of rules, both written and unwritten. These rules tell us not only how we should act as humans but also how we should act as women and men. Adults teach their children the rules of the society in various ways, but they …
The essay aimed to investigate whether people choose light products or original products regarding dairy products and beverages as well as the motives for their respective choice. Finally the purpose was to find out where they had obtained the knowledge to make their choice and …
En intervjustudie
The purpose of this study is to understand how roman children and young people’s relations are to school and education from a family point of view. I have used a qualitative method and by means of that studied different information sources. I have proceeded from two different …
Utan titel, text på papper : konstens betydelse för näringslivet
The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in …
En intervjustudie om idrottslärarnas syn på inkludering av elever med funktionsnedsättningar<em><em> </em></em>
English is an international and global language that students, regardless of mother tongue, encounter in their everyday lives. In Sweden, students are introduced to English teaching in year 1, 2 or 3, and in some cases, year 4. English teaching can sometimes be problematic when …
En kvalitativ studie kring pedagogers syn på engelskundervisningen för elever med annat modersmål än svenska i årskurs 1
English is an international and global language that students, regardless of mother tongue, encounter in their everyday lives. In Sweden, students are introduced to English teaching in year 1, 2 or 3, and in some cases, year 4. English teaching can sometimes be problematic when …
Fyra gymnasielärare om samhällsuppdragets etik i förhållande till litteraturen i klassrummet
The ethical aspects of the Swedish Curriculum for the non-compulsory school system, Lpf94, will form the basis of the research in this essay. The ethical aspects constitute fundamental values and goals as well as common tasks that must be carried out by every teacher. Since the …
drömmen som inspiration och utgångspunkt för ett konstnärligt arbete
The theme of my exam project, the practical work and the essay will be the phenomena of dreams. The dreams you have when you are asleep, the dreaming state of mind, places where your mind takes you, when you no longer decide what to think of. It is a fascination about what our …
En studie i användarcentrerad systemutveckling och designmetoder
This thesis investigates how web agencys in Stockholm use, value and incoroprate the terms usability, user experience and interaction design in their work process. The purpose of this study is to investigate how creative professionals works with the notions of usability, user …
… are daily exposed to a large amount of different kinds of advertising. The brand has an important role in this context. The brand acts as an identity platform, giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive …
är det en fungerande modell för samebyarna vid samråd?
The reindeer planning system (Renbruksplanen, RBP) is a communication and planning tool designed for Sami groups. A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can …
