5 uppsatser
småföretagens rörlighet på den gotländska bankmarknaden
… on the aspect that business owners of small enterprises believed that bank switching were complicated. The business owners did also consider bank switching as time demanding. These two aspects created a kind of behavior loyalty towards the business owners present bank regardless …
… important factor for customer retention and proposed to constitute inertia of switching behavior. In light of this problematization, the purpose of this study is to describe the underlying factors of loyalty and whether purchase habits could further explain customer loyalty. The …
Skapas lojalitet eller tröghet?
… has similar aspects but is characterized on different grounds and emerges from switching costs and habitual behavior. The paper then creates a model of how loyalty programs affect the consumption process and creates either satisfaction or switching costs. The commitments of the …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… We also observed a number of barriers that prevented the Mac user from switching to another brand. Mac consumers invested time, money and knowledge into the product, and the more effort they invested into the products the more they cherished them. If the products were an …
En fallstudie av den svenska marknaden för överföring av marksänd digital-tv
… multi-business company are some of the factors to be taken into consideration. Switching costs is the most important barrier to entry for the industry. Companies capable of overcoming the entry barriers have to deal with absence of attractive competitive strategies. Some …
