85 uppsatser · sida 4 av 6
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
… social media agency Kreafon and is also the first author to write a book in Swedish about social media marketing. My study results show that social media are for people and that companies need to have this in mind when they enter the new digital channels to convince people about …
This master thesis concerns whether Swedish non-financial listed firms act in accordance with the optimal capital structure theory and/or pecking order theory. The examined period is 1998-2004 and we discover that Swedish companies neither follow optimal capital structure theory …
… In Sweden, the Code group has carried out a similar work and introduced the Swedish Code of Corporate Governance in July 2005. The purpose of the introduction of the Code of Corporate Governance is that it should con-tribute to an improved governance of the Swedish listed …
… and the demands for shorter perspective investment in companies on the Swedish labour market have started the requirement for a more flexible workforce. On-call employment is one of the conditions of employment that is increasing the most. This condition of employment is …
Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
… of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers …
… aspects when they buy clothes, so called ethical consumers.Since research on Swedish ethical consumers is limited the authors of this thesis found it interesting to take a closer look at them. Previous research has noticed a gap between the ethical consumers? attitude towards …
En studie om risktolerans och påverkande faktorer
The Swedish household’s savings has increased the last couple of years, according to Statistiska centralbyrån. But the amount of households that trades on the stock market has decreased from the year 2012 to 2013. The diminished interest in stock trading carries a risk by …
… In Sweden, the Code group has carried out a similar work and introduced the Swedish Code of Corporate Governance in July 2005. The purpose of the introduction of the Code of Corporate Governance is that it should con-tribute to an improved governance of the Swedish listed …
Hur kranvattnets kommersiella värde kan höjas
… Hotel has decided to stop serving bottled water in their restaurants. Since Swedish tap water is regarded to have great quality, Elite Hotel wants to look at the possibilities to carbonate their own sparkling water and serving it in fancy carafes. This Master of Science thesis …
… and insurance as well as how energy efficiency improvements are related to the Swedish environmental objectives has been made. Visits were carried out in Ludvika, interviews were also carried out with operation technicians and local strategists in Ludvika as well as employees of …
En studie om externa faktorers påverkan på tillväxt
… belief in entrepreneurship and the benefits it can bring to the country. The Swedish government has taken note of this growing enthusiasm and realized the contribution it can make to facilitate national growth. Successful efforts have been made in Sweden to support …
Hur företag kan agera vid ett tekniskt skifte
… of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business …
en studie av reklambyråers förutsättningar för ett socialt ansvarstagande
… responsibility (CSR) has increased. That means there is a growing pressure on Swedish companies to act with responsibility: general public has a positive attitude towards companies that communicate their CSR. Advertising agencies have been criticized by their way to manage the …
En fallstudie om internkontroll i Sverige
… This study has been made with the purpose of gaining an understanding of how a Swedish company may think and act concerning their internal control. An American body, COSO, have for some time published documents containing guidelines for how companies should go about this …
En kvalitativ studie av den svenska försäkringsbranschen
… The implementation process of ethical guidelines ? A qualitative study of the Swedish insurance industry Purpose: The aim of this study is to create an understanding of different approaches to design and implement organizational guidelines / codes to help the employees to behave …
