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En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers …
En kvalitativ studie kring rapporteringen av The Arks medverkan i Melodifestivalen och Eurovision Song Contest 2007
The purpose of this study has been to follow how the Swedish press covers the Swedish music competition Melodifestivalen and the Eurovision Song Contest. To do so, I have followed how the image of The Ark, a Swedish rock group, changed in the press during Melodifestivalen and …
Genus, nationalitet och nyhetsvärdering i de svenska mediernas rapportering om den arabiska våren
In this study we examine four Swedish newspapers? visual coverage of the Tunisian and Egyptian uprisings in 2010 and 2011 ? commonly known as the ”Arab Spring Revolution”, the ”Jasmine revolution” and in Sweden also the ?Women’s revolution? ? focusing on three main perspectives …
En komparativ argumentationsanalys.
Since the beginning of the 1990s, Swedish society has gone through a great change. Firstly with the personal computer and then with the internet moving in to everyday life, a new arena for interaction with society evolved. Work, education, doing bank errands and reading or …
Drivers and Business Impact from a Strategic Management Perspective
… and stakeholder management. The empirical study is based on interviews with Swedish business managers in a strategic board position as well as consultants working with CSR strategies, supported with internet information from companies? webpage. This thesis has proposed that …
en fallstudie av Migrationsverkets implementering av Dublinförordningen i sitt dagliga arbete
The Swedish immigration policy is a subject constantly under scrutiny, especially in the media. The Dublin treaty, which came into effect in 2003, has meant stricter regulations for the handling of asylum seekers, which in turn increases the requirements of the officials at the …
… aim of this thesis is to examine the term balanced collection in relation to Swedish laws and the democratic assignment. The Unesco Public Library Manifesto states that libraries are to formulate a policy defining objectives, priorities and services in relation to local …
a means-end chain analysis
… the case despite of the fact that consumers frequently state the importance of Swedish country of origin on the meat products they purchase (www, LRF, 2, 2006). A rising public awareness about health, environmental issues, animal welfare and food safety coupled to meat …
En kvalitativ studie av Sverigedemokraternas relation till religion och den svenska identiteten
The rise of the Swedish Democrats, as a political party in Sweden, has been surroundedby controversy both within and outside of the media. As such a polarizingtopic, the party has been the focus of negative and positive attention. On onehand it has been considered a racist and …
During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas …
… ”The new parilament parties and the political agenda.” 1988 and 1991 the swedish parties Miljöpartiet, Ny demokrati and Kristdemokratiska samlingspartiet made it over the 4 percent threshold and successfully entered the Swedish parliament. Sweden was once described as one of the …
En studie av porträtteringen av kvinnliga kändisar i Aftonbladets och Expressens bildmaterial på Internet
… what ways female celebrities are portrayed in the photographic material of the Swedish tabloid press. In which situations does she appear? What function does she seem to behold in the pictures? Further the thesis explores whetherthe portrayal of the female celebrity shows signs …
En kvalitativ studie om svenska gymnasieelevers användning av och attityd till tv-mediet
… Emmy Davidsson and Fredrik Doohan Pehrman Title: What’s on TV tonight? Swedish title: Vad är det på tv ikväll? Level: BA Thesis in Media and Communication Studies Language: Swedish Number of pages: 53 Aim: The purpose of this study is to chart and explain Swedish high school …
en ideationell analys och kritisk diskursanalys rörande rapporteringen av prinsessan Estelles födelse och den svenska monarkin, förd på svenska nyhetssajter
… will have a greater impact on how we look at ourselves and our society. When Swedish Princess Estelle was born in February 2012 she was the first Swedish heir to be been born in what is known as ”the computer age”. This paper aims to examine the reporting of the birth of …
… of this study is to examine and measure the frequency of politainment in Swedish political youth associations political communications. This is achieved by measuring entertaining content in the publications on the social media app TikTok, from the two largest political parties …
