Med ryktet som insats
- En fallstudie i tre svenska storföretags ryktesarbete
… risk and a reputation strengthening point of view. The thesis is written in Swedish.
Uppsatser om swedish+media
1 007 uppsatser · sida 53 av 60
Vad är Mångfald?
En studie om lärare samt ledning i två skolor i olika delar i
… examine the view of diversity among ten teachers and three principals in the Swedish compulsory school. The purpose is to investigate how they relate to the diversity and in what ways it is involved in their work. The French sociologist Pierre Bourdieus basic ideas of habitus …
Kreativ reklam
En bra idé?
… prized during the twenty-first century in "Guldägget" ("the golden eggs"), a Swedish advertising competition. Result: Despite of the fact that the previous studies are critical; this study shows a constructive attitude to creative advertising by making it easier and funnier to …
Den avgörande uppfattningen
En kvalitativ studie av konsumenters uppfattningar av åtta svenska modeföretag
… The decisive opinion - A qualitative study of consumers opinions of eight Swedish fashion companies. Seminar date: 2008-01-14 Course: Candidate thesis media and communication, 15 ECTS, Authors: Micela Danielsson, Frida Åhs Advisor: Larsåke Larsson Five keywords: Profile, Image …
Poked av politiker
En studie om MUF och SSU:s politiska kommunikation på Facebook
… to appear on this community to work and spread their opinions. Several of the Swedish political parties are represented with different group, among them we have the two biggest political youth organisations: MUF (Young conservatives) and SSU(Young socialists). This study …
Myrorna - subkulturens butikskedja
en studie i varumärkesutvecklande
AIM This report studies the Swedish vintage store company Myrorna from a branding perspective. METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from …
Hur påverkas VD
ns belöningssystem av ägandet? ? en studie av svenska noterade bolag
… level and the structure of the reward. The sample used in the investigation is Swedish listed corporations and consists of 251 observations. A survey was also conducted but due to low response rate and because the answers are not representative for the whole sample the survey …
”Jag är typ bara en sån som gillar att läsa”
En studie av pojkars läsvärldar på en högstadieskola i södra Stockholm
… is written concerns boys decreasing marks in the field of literature, in the Swedish language and also their negative attitude towards reading books. Some scholars claim that boys do not read because they consider reading books as a women´s duty. Other people believe that …
"Ni måste se det här klippet"
En studie av gymnasieungdomars Youtube-vanor
The purpose of this study is to show and explain how and why Swedish young people use Youtube. We conducted a written survey, asking approximately 120 students between the ages 16 and 18. The survey was carried out in the classrooms in order to receive answers from as many …
Den Interkulturelle Kommunikatören
En studie av kulturens inverkan på kommunikation
… in Media and Communication StudiesLocation: University on KalmarLanguage: SwedishNumber of pages: 67Date of seminar: 2009-01-15Advisor: Jens CavallinKey words: Intercultural communication, culture, Hofstede´s cultural dimensions, anxiety and uncertainty, self-confidence, high …
Gamla nyheter
en studie av hur pensionärer ramas in och representeras i svensk press
… This essay explores the framing and representation of pensioners in Swedish press during the period of 2002-2008. The aim was to investigate what meaning news give elderly people on the manifest level, and also what meaning the media texts construct on the latent level …
”Det verkar som man helst vill vara någon som är blond, smal och glad”
En komparativ studie av två olika chefredaktörers versioner av Veckorevyn
… up to its claim of being ?a girl’s best friend?. Six years later, the famous Swedish fashion editor Ebba von Sydow became editor-in-chief for Veckorevyn, with the intention of making the magazine better, smarter and more fun for young girls. Her ambition was also to add more …
Variationer i normal språklig förmåga hos vuxna jämfört med neural aktivitet
… av Subtila Språkstörningar (Laakso, Brunnegård, Hartelius & Ahlsén, 2000), Swedish Lexical Decision Test (Almkvist, Adveen, Henning & Tallberg, 2007) and a reading test (Högskoleprovet). The results were correlated with measured brain activity using functional Magnetic Resonance …
Folkbibliotek och TV-spel
En kvalitativ studie av hur införandet av TV-spel på svenska folkbibliotek relaterar till införandet av andra nya medier.
… aim of this thesis is to study how the recent introduction of video games in Swedish public libraries compares to past introductions of other medias, namely music records, sequential art, manga (Japanese comics), and films on video. In what ways does the introduction of video …
Kvalitetsutveckling på folkbibliotek. ? En fokusgruppsundersökning av vuxenstuderande som läser svenska som andra språk vid Komvux.
… for users. The focus is on adult students with immigrant background who study Swedish as second language in a municipal adult education school. The main questions are: How do adult students use the library at present? What do they consider to be most important when using the …