1 007 uppsatser · sida 37 av 60
En diskursanalys om att göra "problem"
… published by Folkhälsoinstituet [FHI] and a number of chosen articles from the Swedish Evening Press. Discourse theory has been used both as theory, together with social constructionism, and as a research method. The main conclusions of the study are that three different …
Kommunikation inom den moderna politiken
… The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is …
Framtidens Marknadsföringsform
… marketing tool for profit-driven companies. The method includes interviewswith Swedish advertising agencies as well as individuals in the ARG business. The prototype used in the thesis is an earlier ARG named Den Dolda Sanningen, which was produced in the fall semester of 2008 …
Medieföretaget AB is a Swedish Media Company that covers several different business areas. The company daily produces one of the biggest newspapers in Sweden and publishes editorial news on one of the country’s most visited news homepage. The company also has smaller firms that …
Om public service-reportrars syn på sin roll i relation till användarskapat innehåll och medborgarjournalistik
… The study is based on ten interviews with regional journalists employed by the Swedish public service radio and television corporations: Sveriges Radio and Sveriges Television. The analyze is based on theories on public service, professionalism and boundary maintenance. The …
En kvalitativ undersökning av de svenska bokningsbolagens verklighet
… and is based on interviews with relevant individuals from eight different Swedish booking agencies. These individuals have been chosen to match as many different segments in the booking agency business as possible. On account of the qualitative approach it is difficult to …
<em>En studie kring hur personer med utländsk bakgrund figurerar i bildsatta artiklar i två lokaltidningar</em>
… examines to what extent people with a foreign origin appear in two local, Swedish newspapers, Barometern and Östra Småland, and what role they are given. Do they appear as foreigners or immigrants or do they figure as any Swede, irrespective of their origin background? We have …
<em>Framställning av invandraren i den nätbaserade dagspressen </em>
The purpose of this study is to examine how immigrants are portrayed in the Swedish daily newspapers online reporting. The essay investigates in what context immigrants, as individuals, are made visible and how they and their origins are reproduced. The study focuses on the …
En kvalitativ innehållsanalys av de sju svenska politiska reklamfilmerna inför EU-valet 2009
… Holt Purpose: When TV4 for the first time offered advertising time to the Swedish political parties for the upcoming election of the European Parliament in 2009, a huge debate broke loose in the media. Regardless of opinions on the matter, we find it safe to say that political …
This thesis is a case study of the informal internal communication at a Swedish government agency called Swedac. The purpose of the study was to investigate how the employees perceive and use the informal internal communication, what communication media they utilize for it and …
… and administrate the service of providing literature in other languages than Swedish. The study focuses on the central guiding principles that regulate the provision of multilingual literature and how these guidelines are implemented in to practice at the libraries. As the …
En kvalitativ studie kring varför den enskilda individen ignorerar det elektroniska avtalet
Around the year 2007, several news segments appeared in the Swedish media with focus on the social website Facebook. At the time, an increasing number of people in Sweden started to join the social platform and accepted the terms of contract to get access of the website, without …
En komparativ studie av privata och public service TV-kanalers organisatoriska flexibilitet i Sverige och Polen
This Bachelor-paper is an investigation of organisational flexibility in Swedish and Polish television companies. The essay is based on four main questions which is than analysed by looking at different categories that defines a flexible organisational structure. The questions …
En kvalitativ onlinestudie av radiokanalen P4 Västmanland
… publik lyssnar på kanalen. Med hjälp av fokusgruppsintervjuer via sociala media Facebook undersöks 15 personer uppdelade i två fokusgrupper: P4s lyssnare och icke lyssnare. Det gemensamma för båda grupperna är radiolyssnande som intresse och ålderskategorin. Tillsammans har …
… speech. The purpose of the two constitutions is to secure the right for every Swedish citizen to express their thoughts, opinions and feelings. The constitutions are designed to regulate the techniques with which the information is distributed and not to regulate the information …
