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… media becomes more and more common. This Master´s thesis is based upon the Swedish Library law 9§ (SFS 1996:1596) which says: Public- and school libraries should pay special attention to children and teenagers by offering books, information technology and other media, adapted to …
en analys av SVT:s Mediemagasinet som ett mediekritiskt uttryck
In year 2000 the Swedish Public Service television started a new series of programmes named Mediemagasinet. The purpose was to expose the work of journalism through the eyes of a journalist. The programme showed different types of tasks and problems that have to do with …
om rasism och elitens användande av etnicitet i svensk massmediediskurs
… view upon the unproblematized usage of the concept of ethnicity in the Swedish mass media discourse. Theories of critical discourse analysis and post colonial nature is applied to and used to analyze what ethnicity really means. The essay also provides an insight in the …
En studie om hur makt knyts till politiker och hur politik gestaltas
… in the press. Material/Method: Firstly 84 articles articles printed in the swedish newspapers Aftonbladet, Dagens Nyheter and Svenska Dagbladet have been analysed. Secondly, a textual analysis by means of a critical discourse analysis. Main results: Media are inclined to frame …
decentraliseringen av nyhetsproduktionen och dess effekter på tidningsjournalisters informationsbeteende
… qualitative interviews with six journalists, employed by four of the leading Swedish newspapers, and a review of earlier research in the field. According to the studied literature the potential consequences of the decentralizing tendencies can be described as a move from …
En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar
During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed …
En kritisk diskurs analys av Expressens rapportering kring fa?gelinfluensa
… Malin Sveningsson PURPOSE The purpose of this essay is to find out how the Swedish tabloid newspaper Expressen writes about the birdflu H5N1. To be more precise the purpose is to find out how the discourse is constructed. The Birdflu or H5N1 witch is its real name is something …
… readers. About six months later Landskrona was the centre of attention in the Swedish media. 22,3 percent of the city's population had voted for the nationalist party ”Sverigedemokraterna” in the municipal election. The above mentioned facts serve as starting point for this …
… 2007-01-19 Course: Master thesis in Business Administration, Marketing, 10 Swedish credits (15 ECTS) Authors: Alexander Högman, Anders Lindén, Christian Nilsson Advisor: Per-Hugo Skärvad Key words: AFP, Key success factors, Media choices, Hidden message, TV Purpose: The purpose …
… Those are the results from a content analysis of the newspaper coverage of the Swedish parliamentary election in 1976 and 2006 in which the scientist categorized each article in one of four ideal types, counted quotes and analyzed whether personal names were interchangeable with …
En analys av Borkas och BayIcons kommunikativa arbete i relation till WJOS
… University Purpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective. The …
en studie om varför barnprogrammet Bolibompa ser ut som det gör under och dagarna efter en katastrof
This study intends to examine why the Swedish children’s programme Bolibompa is produced the way it is during a larger catastrophe. Our intention was to find out how the editorial staff, in the children’s department in the public service television of Sweden (SVT),was handling …
… of this Master’s thesis is to make a survey of the display phenomenon at Swedish public libraries. Therefore the authors of this essay seek to understand why media is being displayed on the websites of public libraries, how it is being displayed and what kind of consequences the …
… years before the critical event took place, which leavesthe conclusion that Swedish political parties preceded media in addressing this issue.
… thesis is to establish how the creative process in a company operating onthe Swedish or the Danish clothing market is affected by external factors i.e. the everdecreasing life span of products and consumers becoming increasingly savvy, amongst manyother factors. It also attempts …
