1 427 uppsatser · sida 48 av 60
En kvantitativ studie om Twitters potential som marknadsföringsmedium
… consumers, can enhance the perception of target brand associations as well as strengthen brand attitude, intentions to buy and intentions to WOM. Furthermore, the effects were greater for brands with a two-way communication on Twitter than for brands with a one-way communication.
En kvalitativ studie av företags investeringar i ståuppkomik
… contribution to the firm, to preserve the wellness of the employees and to strengthen the group cohesion and informal networks within the firm. In external events the entertainment is directed at the customers and the aim is to influence their attitude to the firm, to develop …
Om kulturen på intranätet
… traditional top down approach. Further, we find that intranets can be used to strengthen corporate culture but are unable to change it.
En studie av konsumentattityder
… we use the offline- and online channel as well as two brands with different strengths as independent variables. Results show that brand attitude and its link to willingness to pay transfers to the online channel. We also conclude that retailers don’t experience a loss of brand …
Vad som händer när en produkt i en produktkategori med negativ klang ges ett positivt attribut
… product. The thesis also examines if these effects are affected by the strength of the brand under which the product is launched.A total of 240 respondents participated in an experimental study where product incongruity was manipulated for two different product categories, where …
En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
… and relationships than feelings with CRM. Established associations can be strengthened by CRM but it can also create new associations. Also many aspects regarding a consumer’s relationship with a brand can be affected by CRM. However, CRM is more likely to affect loyal attitude …
Konsten att flirta med omtänksamhet
… product quality and product attitude as well as purchase intention were strengthened. Furthermore, advertising value and corporate consideration were found to explain the increases in the signaling effects. Consideration was found to have a larger impact on the signaling effects …
… Gifts and traditional ceremonies are used to expand the close networks and strengthen the ties with current partners and potential partners.
En analys av åtta litteraturhistorier för gymnasiet
… is already seen as an icon in Swedish literature, an image that is only strengthen by the telling of his versatile artistry such as painting, photographing and guitar playing. Moreover, it is mentioned in connection with that one recurs to the author's permanent outcomes and …
En explorativ studie om minderårigas reflektioner och upplevelser av nätpoker
… In addition, the study shows that online poker as a typical male arena strengthens and verifies the male adolescent boys in this study in their identities as young men. Notions of gender in online poker gambling consequently contribute to that young people reproduce gender …
Eidetisk och kroppslig perception i Harold Pinters <em>The Dwarfs</em>
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and …
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and …
En studie av melankolin och kvinnosynen i Jack Kerouacs <em>Visions of Cody</em>
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and …
Mörkret i Majken Johanssons lyriska produktion
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and …
Sexualitet och våld i slashergenren
A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and …
