Uppsatser om strategy map

14 uppsatser

Balanserat styrkort

Att förmedla vision och strategier inom divisionen för flygtrafiktjänst vid svenska Luftfartsverket

Magisteruppsats · Södertörns högskola

… the organization. The latest compliment to the Balanced Scorecard is the Strategy Map. The Strategy Map is a single document and it has a main objective to explain the strategy. To do that the Strategy Map describe how local defined targets are connected to and contributes to …

Central Peripheries

speculation and strategy for a land less mentioned

Examensarbete, avancerad nivå · SLU

… through this ambiguous landscape.3 Spatial Interventions:A proposal for design strategy that aims to provide a platform for a new awareness and appropriation of the peri-urban landscape. The strategy consists of five parts spanning from basic infrastructures to modular furniture …

Ett parti i marknadsföring - Strategier på en föränderlig spelplan

Högskoleuppsats · Högskolan i Borås · 2012

… trend. From the issue we have examined, described and analyzed the marketing strategy of a chainstore and a privately owned shop. The selected stores were Brothers & Sisters in Borås City and Centrum Manufaktur in Alingsås. The focus was on comparison of marketing between the …

The Green Evolution of the Car Industry

Magisteruppsats · Lunds universitet

… to lower the emissions of green house gases, further on the EU has a 3-pillar strategy on carbon dioxide and cars. Included in the EU strategy is a voluntary commitment from the car industry to reduce carbon dioxide emissions from new cars. The easiest way of lowering the …

Country of origin - consumers?perception at the point of purchase of meat

a means-end chain analysis

Examensarbete, avancerad nivå · SLU

… of underlying values involved in a purchasing decision of meat, a marketing strategy or a communication plan could be developed to address the identified factors. This marketing strategy or communication plan could also be used in order to influence consumers purchasing …

Marknadsföring inom idrottsföreningar

-En studie om ishockey idrottsAB i Stockholm

Kandidatuppsats · Södertörns högskola

… seen that some parts from different theories are being used but no overall strategy. The marketing strategy rather seems to focus on the individual P´s from the Marketing mix and especially on the parts they think they could influence. The unusual character of the sports …

Etablering i främmande kulturer

En fallstudie över små svenska tekoföretags etablering i Spanien

Kandidatuppsats · Södertörns högskola

… analyze small Swedish textile and clothing companies´ choice of establishment strategy in countries that differs culturally from Sweden. The investigation is made as a case study. We have used interviews and questionnaires as the main form of collecting the data and information …

Strategisk karta som styrhjälpmedel

Möjligheter och begränsningar

Magisteruppsats · Högskolan i Gävle

Sammandrag Det här arbetet riktar sig till ekonomer i olika företag och även blivande ekonomer som känner till den intensiva debatt som varit kring verksamhetsstyrning och som började med den så kallade Relevance Lost-kritiken. Det balanserade styrkortet som var ett av …

En resa från balanserat styrkort till strategikarta

Strategistyrning i Eskilstuna kommun

Kandidatuppsats · Mälardalens högskola

Problem: Hur en verksamhet skall styras har länge varit föremål för debatt. Kaplan och Nortons balanserade styrkort har sedan mitten på 1990-talet varit populärt då även mjukare värden (kund-, process- och lärandeperspektiv) synliggörs. På senare år har de kompletterat …

I rörelse - ett trafikprogram för Nacka

Masteruppsats · KTH

… in Nacka and suggests possible development opportunities. A new traffic strategy will be developed in the municipality of Nacka the coming years, which is the reason for this study: to map the current situation, identify strengths and weaknesses, needs and opportunities. This …

Landscape urbanism

from a methodological perspective and a conceptual framework

Masteruppsats · SLU

… of landscape in order to develop these approaches. This paper sets out to map how this is addressed within landscape urbanism. Through the analysis of texts and projects concerning landscape urbanism, connections, patterns and characteristics regarding models and strategies of …

Den komplexa styrningen

En studie om styrning vid Linköpings Universitet

Magisteruppsats · Linköpings universitet

Bakgrund och problem: Det finns mycket litteratur skrivet kring styrning i privat verksamhet, dock glöms den offentliga sektorn ofta bort, trots att styrning krävs även i dessa verksamheter. I denna studie kommer att fokuseras kring styrning i den offentliga sektorn och närmare …

Finansiell värdering av patent

Masteruppsats · KTH

… its underlying products relate to factors suchs as customer utility, company strategy, market demand and market outlook, technology, quality of the patent application, legal risk and global and regional legistlation. Finally the valuation model provides a sensitivity analysis …