684 uppsatser · sida 35 av 46
Neoliberalism står för så mycket mer än att bara vara en ideologi som tar steget ifrån statens kontroll. Förutom att ideologin strävar åt ekonomisk frihet finns det också andra tydliga attityder som riktar sig till samhället i helhet; den enskilda individen, den anställde och …
Syftet med detta arbete är att studera ur olika synvinklar vad som gör en plats attraktiv och tillgänglig. Arbetet utgår från en fallstudie av det planerade kajstråket Borgmästarebryggan i Karlskrona. Genom analyser av resultaten från inventeringar, observationsstudier …
… sector is characterized by strong rivalry, which forces banks to create strategic positions in the financial market. Since agricultural and forestry businesses are generally seen as secure customers by banks, due to high property and land values, the competition between banks …
… to conduct a study of how the real estate industry most likely will change its strategic work towards their tenants and give example of factors which will characterize a successful real estate company in the future.Primary questions? What will be the key success factors of a …
… investigating hotel establishments.The project shows that Partille is in a strategic location in the expansive Gothenburg region where the number of residents and visitors is steadily increasing. This in itself is a basis for a hotel in Partille but being a nearby municipality …
En kvantitativ studie av hur motståndarens kön påverkar beslutsfattande i Texas Holdem
… This phenomenon, known as 'Gender Swapping', is partly being utilized in a strategic fashion. The purpose of this thesis is to evaluate whether or not the gender of an opponent has an impact on decision-making in an online poker environment. An experiment was constructed where …
En kvantitativ studie som visar hur event som marknadsföringsmetod och med ett varumärke som avsändare kan öka eventbesökarens upplevda varumärkeskärlek
… has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love. This report shows that indirectly, it …
… their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects. Based on the research predominantly conducted in New York, the Swedish COO-phenomena was examined both in terms of qualitative and quantitative …
Nyliberal subjektivering hos Foucault
… governmentalities. From his perspective, neoliberalism operates through the strategic production of entrepreneural subjectivity and distribution of self-governing. Here autonomy is central for governing, which raises questions about what freedom can mean at all in Foucault, and …
… theoretical criticism expressed regarding the central assumption that the strategic actions of an actor can be regarded as a direct consequence of the mutual resource dependency.
En komparativ fallstudie av tre museers externa kommunikation
… aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers …
Brand alliance bidrar till brand confusion i bankbranschen
… method where we collect empirical datafrom interviews with four sparbanker. Strategic differences between them, allow us to seehow different factors can contribute to and or counteract brand confusion. This study showsthat the graphic profile, that includes the common symbol and …
… as a combination of both non-instrumental (the own understanding of it) and strategic aspects (history, language, etc). Biological aspects based on the women’s parents? ethnic identity are also emphasized. The study also shows that the respondents? ethnic identity is strongly …
… certification, Environmental management, Environmental economics, Strategic decisions, Business benefits
En studie om P4-redaktionernas kommunikation via Facebook
The purpose of this study is to see how five different local radio stations, P4, within the public service organization Sveriges Radio communicate with their listeners through Facebook and how they differ from each other. We have also studied how the radio stations follow …
