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Om en biografkedjas korta levnad
… not agree on the company’s business strategy and therefore might have acted strategically inconsistent. Another conclusion is that the distributing companies, at least for films with a high expected audience, have been acting according to a commercial business strategy and …
Inkongruens och kreativitet - ett sätt att komma in?
… that advertisers and creators can and should work with creativity on a more strategic level.
En studie av en marknadsföringsstrategi
… common that the companies consider their trademark has become a very important strategic competition means. A strong trademark gives competitor advantages and more loyal customers, and this has led to more efficient ways for companies to find methods to create value around their …
- en kvantitativ studie om vilka yrken som representeras mest respektive minst i facktidskriften DIK-forum
… by looking into 18 numbers of DIK-forum from year 2006 and 2007. The 18 strategically chosen journals was enough to give us a statistic result that we later on could generalize over those two years of DIK-forum. Totally there were 818 articles, news items and vacant …
Förslag till utgångspunkt för studier av samverkansprocesser i förvaltningsområden med naturresurser
… agency. Further it will look into the work of Bob Jessop and Colin Hay in the strategic ” relational approach, Mette Kjear and Rod Rhodes concept of Governance and also Elinor Ostrom with her perspective of governing the Commons that also includes the theories of Collective …
… more companies are given permits without the municipalities having taken the strategic consideration necessary for a long term sustainable development. The focus in this work is on four municipalities in the Södertörn region (Södertälje, Botkyrka, Huddinge and Nynäshamn). Today …
en studie i varumärkesutvecklande
… method. The consumer analysis marks a foundation for the organizations future strategically planning. A continuing research can enable an increasing of respondents for a more reliable and profound branding analysis. CONTRIBUTION OF THE THESIS The study has contributed with a …
Abstract Title: Strategic Communication within franchising, a case study of Gallerix Number of pages: 60 (65 with enclosures) Author: Charlotta Babington Thorszelius Course: Media and Communication D Period: Spring 2008 University: Division of Media and Communication, Department …
… Swedish Tax Agency and the four respondents who we interviewed worked in both strategic- and operative level. The Conclusions from this study shows that today’s control activities work majorly towards small firms who share social norms with the Swedish Tax Agency. This study …
Strategisk Tillämpning Mellan Olika Branscher
Corporate Social Responsibility This thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities …
Telias hantering av den ökande konkurrensen genom förändrade marknadsföringsstrategier
… from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a …
en fallstudie av kommunikationsprocessen mellan ledning, anställda och säljbolag på Alfa Laval AB
… communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability. The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies. In order to …
… environment, from a salutogenetic point of view. The study is based on 12 strategically selected interviews and where analysed according to Grounded Theory. This resulted in a model where the core category was ”The prevailing spirit of the organisation” and the five main …
Nordeas anpassning och påverkan av Basel II
… this Nordea has been able to plan their strategy. An important factor with strategic change is the competence in the organization. It is important that the employees get the right education and information that is necessary to commit to the changes. The changes in Nordea are …
strategiska konkurrensmedel och utvidgning?
… as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn …
