684 uppsatser · sida 12 av 46
… online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may …
This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special …
- En fallstudie på Nyby Torshälla Ridklubb
… small service companies, in a business to consumer market on a local basis, strategically can work with their customer care. Method: The study was qualitative in its nature and was based on an inductive approach. The primary data has been collected through personal interviews …
En studie av förutsättningar för det norsk-svenska försvarssamarbetet
… forces behind the defence cooperation. The factors studied are; the countries' strategic culture, solidarity and trust between countries, similarity in military forces, if similar conditions prevail in the defence industry and if the intentions of cooperation have been …
En studie med utgångspunkt från SPA-ramverket
… This framework consists of three models of analysis. Analysis model 1, Strategic significance, ex-amining the project archetype. Analysis model 2, Operational logics, studies the result of the project, the decision-making process and the project phases. Analysis model 3 …
ett lämpligt komplement till förfarandet vid Allmänna reklamationsnämnden?
… However, recent research has shown that some firms tend to use goodwill strategically in a business combination by manipulating the acquired assets and consciously allocate the intangible assets to goodwill to reduce the depreciation in the income and decrease costs. This …
… However, recent research has shown that some firms tend to use goodwill strategically in a business combination by manipulating the acquired assets and consciously allocate the intangible assets to goodwill to reduce the depreciation in the income and decrease costs. This …
… within the war of Yom Kippur. The defensive is striking on the political strategic level. The offensive is conspicuous on the military strategic and tactical level.
En fallstudie av journalisters och kommunikatörers resonemang kring pressmeddelandens funktion
… and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what is published on the news. With a background in …
En fallstudie av myndigheters, företags och idéburna organisationers proaktiva kriskommunikationsarbete i sociala medier
… interviews were analyzed based on selected theories and previous research in strategic crisis communications, where issues management and crisis communication plans have a significant role. Also research on the pros and cons of social media and crisis communications channels …
En studie av internkommunikationen vid Sveriges Lantbruksuniversitet
… structure, and, how this can be understood in terms of existing theories for strategic communication. The research questions explored are: What are the chosen strategies used to communicate the changes internally?How can these strategies be understood in terms of existing …
En kvalitativ studie om word-of-mouth, viral marknadsföring och viljan att dela med sig.
… between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media. This purpose served to answer our research question: How can …
En studie om vad som skapar samsyn och dess betydelse i förändringsprocesser
… a new management accounting system in a Swedish company which was triggered by strategic change. Commonality through the interactive approach is by some researchers seen as a key to successful change. This approach is contrasted to the importance of symbolic constructs and …
… respondents was 69 students. The study is based in the theories of marketing, strategic communications and web 2.0. The results of the survey show that there are differences of opinion on how the setting is to Like, share and comment contests on Facebook. The companies have a …
… responsible party during an average year. If the solution is used to make strategic bids on the regulation markets the study indicates that the largest potential for revenues lies within this strategy. Potential customers show a genuine interest in the solution, but are worried …
