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En kvalitativ studie om Umeå kommuns kommunikationsarbete under kulturhuvudstadsåret 2014
… thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ”European Capital of Culture”. The research is mainly focused on the outlines of their communication plan, main goals, what …
… public organizations. (Melin,1999) The study shows there is a general lack of strategic communication and strategic brand management in the Swedish local rescue services. Lack of competition and an already well-known brand are two possible explanations. There is a need of more …
… constitute an in-depth knowledge about commercialization of golf, and also a strategic starting point for executives within the sport - making it possible to strategically position the golf club.
Fallstudie Vägverket
… and their knowledge of the improvement system, as well as the lack of strategic focus on improvements in the Road Administration, and that the improvements have not yet had effect on the strategic goals. The results indicate that the Road Administration has not succeeded in …
… of the market environment. Awareness of the diverse priorities will provide a strategic tool for retailers and manufacturers to offer more profitable assortments.
- En kvalitativ studie av Svenska Röda Korsets lokala kommunikationsstrategier och relationen till det globala
… This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it …
… a way of securing competitive advantage and also an approach to defend strategic positions, there is absolutely no means of to a guaranteed success due to the uncertain nature of innovation. This is further supported by Bessant et al. (2005) who claims that there is no clear …
… research design using semi-structured interviews withofficials working with strategic planning, water and sewage management, and climateadaptation. The theoretical framework draws on the concept of responsibility distribution,collaboration, and capacity.The results show that …
En studie av en marknadsföringsstrategi
… common that the companies consider their trademark has become a very important strategic competition means. A strong trademark gives competitor advantages and more loyal customers, and this has led to more efficient ways for companies to find methods to create value around their …
strategiska konkurrensmedel och utvidgning?
… as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn …
a means to improve forage quality and production
… ley management, that farmers and advisers can use to identify and prioritize strategic decisions in the forage production based on the farmer’s targets. An important part was to study the farmers' decision-making and compare it with their results in the forage production. The …
- Som knäcker dig
… study illustrates health communication in order to find out how widespread the knowledge is about osteoporosis and how to reach out with health information to the public. Our essay was conducted through quantitative surveys, which included 402 respondents. This in order to …
… sector is characterized by strong rivalry, which forces banks to create strategic positions in the financial market. Since agricultural and forestry businesses are generally seen as secure customers by banks, due to high property and land values, the competition between banks …
Finns viljan, kunnandet och första?elsen?
… context that becomes more pronounced it forces the schools to think more strategically and behave more in a long term counterproductive way. We could also see that in the school environment where there are a higher proportion of immigrants induces an increased pressure to …
… findings in this study impose that the consultants have a philosophical and strategical view on Lean with some elements of social control. The assumption on that Lean is characterized by a holistic and continuously never ending process. The managers? ability to create …
