Uppsatser om strategic culture

60 uppsatser · sida 2 av 4

Nordiskt försvarssamarbete i åtstramningens tidevarv

En studie av förutsättningar för det norsk-svenska försvarssamarbetet

Magisteruppsats · Försvarshögskolan

… forces behind the defence cooperation. The factors studied are; the countries' strategic culture, solidarity and trust between countries, similarity in military forces, if similar conditions prevail in the defence industry and if the intentions of cooperation have been …

Kunskap som vaccin

- En kvalitativ studie av Svenska Röda Korsets lokala kommunikationsstrategier och relationen till det globala

Kandidatuppsats · Uppsala universitet

… This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it …

Annons

Svenska företag och den kinesiska byggboomen

En analys av strategier och skillnader i affärskultur

Kandidatuppsats · Uppsala universitet

… some of the companies. The aim of this study is therefore to investigate how strategic and cultural factors affect the potential for Swedish companies to operate on the Chinese construction market. The theoretical framework of the study consists of Porter’s and Kotler’s theories …

Affärsrelationer & IT-outsourcing

-En empirisk studie om IT-outsourcingrelationer och påverkande faktorer

Magisteruppsats · Mälardalens högskola

… Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement. IT is now the most common activity companies choose to outsource and the objectives are mainly related to costs but IT-outsourcing projects …

Verk

Utan titel, text på papper : konstens betydelse för näringslivet

Kandidatuppsats · Södertörns högskola

… a person or a company actually uses art to add emotions to the brand in a strategic way, that person, and the company as an extension of the persons habitus, need to have a large accumulated bank of cultural capital and be able to use it in social events to widen their social …

Utlandsetablering av små svenska IT-tjänsteföretag

Magisteruppsats · Södertörns högskola

… acquisition, greenfield investment, licensing, franchising, joint ventures and strategic alliances. Furthermore we choose two new establishment theories; offer a generally superior product/service and launch a new marketing innovation. On the basis of these relevant theories, a …

LOCAL ADAPTATION IN EMERGING MARKETS ? in theory and reality

Study of the Swedish subsidiaries in China

Kandidatuppsats · Högskolan Kristianstad

… adaptation varies depending on different factors (established network, the MNE strategic choice, entry mode, etc). We have developed eight hypotheses to test the theories and find new factors influencing the need of local adaptation. A new model is developed by applying existing …

Skanska and their strategic Polish suppliers

Analysis of the buyer- supplier relationship against the interplay of pricing strategy, supply chain policies and culture

Magisteruppsats · Lunds universitet

Researchers and practitioners have recognized the need for ”transforming” every policy of the company into a competitive advantage tool. Thus, both the pricing approach and the supply chain practices of the firm have emerged as an important determinant of success. In this study …

Supply Chain Optimization for Sourced Production

Magisteruppsats · Lunds universitet

… form a cohesive and coherent tower towards set of objectives is the optimal strategic behavior for optimizing a supply chain according to this study.

Det mångkulturella äktenskapet

Internationella fusioner, problematiken då två parter blir till en

Kandidatuppsats · Södertörns högskola

… 10 years indicates that the global companies of today is using mergers as a strategic tool for continue their growth. However the number of unsuccessful mergers is big. The need of understanding and knowledge about different cultures is growing in the global business climate of …

Brand Culture

Between consumers and brands

Magisteruppsats · Linnéuniversitetet

… the target group´s importance for the construction of the brand identity. Strategic brand management-literature normally considers the target group taken-for-granted. Consumer research-literature, on the other hand, considers it as something vague and undefined. By applying a …

Kommunernas användning av sociala medier

En kvalitativ intervjustudie om fyra kommuner och deras användning av sociala medier

Magisteruppsats · Umeå universitet

… an improved dialog with the citizens. The biggest challenge was to think more strategically how to enhance the use of Facebook. The communicator officers try to invite citizens to dialogue by presenting information that citizens want comment and debate about. Municipalities? …