9 uppsatser
This thesis explores strategic communication management within the non-profit sector. Communication models need to be adapted to the specific sector as different sectors require different approaches of strategic communication management. In the spring of 2013, the non-profit …
… showed that the support the communicators provide their coworkers is both strategic and operational and that the communicators often act as mentors for coworkers as well as managers. However, only a few of the communicators are used as educators in their organizations. Also, few …
En omvärldsanalys på svenska företags strategiska kommunikation
… costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted …
En kvalitativ intervjustudie om fyra kommuner och deras användning av sociala medier
… an improved dialog with the citizens. The biggest challenge was to think more strategically how to enhance the use of Facebook. The communicator officers try to invite citizens to dialogue by presenting information that citizens want comment and debate about. Municipalities? …
????-En empirisk studie av svenskt respektive amerikanskt bistånd
… costumers and consumers you also have to ”deliver” what it is you promise. Strategic communication is today not only to market your product but to ensure that your strategic communication is shown even in you innovation, design and product development. This thesis is conducted …
På uppdrag av Dohi Sweden
… were analyzed on the basis of carefully selected theories in the field of strategic communication. Main results: The main result of this study is that the Community Manager's most important task is to act as a link between the players and the game developers by communicating …
En fallstudie av journalisters och kommunikatörers resonemang kring pressmeddelandens funktion
… and to reach out to its stakeholders in society today, organizations must work strategically with communication, to enter the news. Many make use of press releases to provide journalists with information, hoping to influence what is published on the news. With a background in …
Om strategisk kommunikation och förankringsmetodik i ett mångkulturellt samhälle
… the inhabitants in Malmö, and has a wide diversity which puts pressure on the communicator to adjust message and communication channels according to the composition of the city. As a result of our research we present a strategy for effective communication actions, including the …
… on a media profile case of the described assault and looks at what can happen strategic communicative at a police department when journalism offers a negative image. Aside from that it also examines questions about the role of authority and of media criticism authorities …
