22 uppsatser · sida 1 av 2
En studie av inledningsprocessen
… why and how small companies, whose major resource is knowledge, establish strategic alliances and which opportunities it brings. We have increased our understanding for the concept of strategic alliances through empirical search and through well-known scientist work. The method …
The common literature about strategic alliances offers a very fragmented picture. This thesis gives a theoretical overview on strategic alliances and builds the basis for the following examination of the different dimensions most strategic alliances have. The examination of the …
… and predefined responsibilities and goals, as key factors to succeed in strategic alliance. These factors did not always exist according to the employees? involved. This research, in contrast, suggests that these factors are subordinate to the correlation between the company’s …
A comparison of strategic alliances and mergers & acquisitions and their impact on shareholder value has been done. By using an event study methodology, the announcements of these strategic approaches has been analysed in order to understand which strategic approach affect …
The common literature about strategic alliances offers a very fragmented picture. This thesis gives a theoretical overview on strategic alliances and builds the basis for the following examination of the different dimensions most strategic alliances have. The examination of the …
Brand alliance bidrar till brand confusion i bankbranschen
… method where we collect empirical datafrom interviews with four sparbanker. Strategic differences between them, allow us to seehow different factors can contribute to and or counteract brand confusion. This study showsthat the graphic profile, that includes the common symbol and …
Background: A majority of strategic alliances do not create value for the participants. One of the main reasons for the high failure rate is an inadequate process for partner selection. If the correct partner is not selected, it can have serious effects on the management of the …
… three alternative approaches has been proposed; all of them involving a strategic alliance decision. Furthermore a strategy on how to survive, once the company has reached the market, is also analysed.
… of airline alliance. The literature review in this study concerns areas of strategic alliances, central concepts of service and service quality, which includes presentation of different dimensions through which the consumer perceived service quality can be measured. The data in …
… three alternative approaches has been proposed; all of them involving a strategic alliance decision. Furthermore a strategy on how to survive, once the company has reached the market, is also analysed.
… for finding the ideal co-branding partner in order to use co-branding as a strategic brand activation tool. Methodology: Multiple Case Study Theoretical perspective: Brand Building and Brand Activation, Relationship Marketing, Strategic Alliances, Affinity Partnering …
… which the low-cost airlines were growing. This thesis aims at identifying the strategic decisions the European traditional airlines have made during the recent downturn in the industry and how the case companies perceive customer value in the alliance they are members of. In …
ett växande strategiskt partnerskap och makt som balanserar
… relationship between India and the United States and the Next Step in Strategic Partnership (NSSP) from 2004 and the change in U.S. approach to India's neuclear program. With the rise of China to potential great power status I argue that the cooporation between the two is an act …
… has developed the LDC model, establishing a number of regional warehouses in strategic locations in Sweden, de-signed to supply spare parts to the regions? retailers through so-called Vendor-Managed In-ventory (VMI). The purpose of the study is to examine Volvo personbilar …
-En empirisk studie om IT-outsourcingrelationer och påverkande faktorer
… Business relationships can be divided into an arm's length relationships and strategic alliances depending on the degree of involvement. IT is now the most common activity companies choose to outsource and the objectives are mainly related to costs but IT-outsourcing projects …
