13 uppsatser
Ungdomars syn på varumärken och hur de kommunicerar
… av. Andra kommunikationskanaler som påverkar uppfattningar är sponsring och storytelling. Generellt sett är det viktigt i vilket sammanhang produkten förekommer. Det gäller att vara där Generation Y är ? annars väljer de något annat.
En komparativ undersökning av Inger Edelfeldts och Bengt Martins omarbetade berättelser om homosexualitet
… to terms with their homosexuality. Edelfeldt wrote two versions of the same story, with slight but significant differences, the main being different implied readers (adult versus adolescent). Bengt Martin wrote about three young homosexual characters: Joakim, Bengt and Bengt …
upplevelseproduktion som perspektiv vid kommunal rekrytering av unga medarbetare
… inkluderar aspekter som delaktighet, flow samt storytelling för att skapa samhörighet och kommunicera arbetsgivarens värderingar. Efter genomförd studie bedömer jag att perspektivet kan användas för att uppnå långsiktiga rekryteringar av medarbetare och anpassas till önskad …
In a school for children from 6-9 years in a small town in the southeast of Sweden, is areading activity program in progress since 8 years. The original purpose of this program wasto enhance the student’s reading interest. All of the students read at least one book a week …
En utställning om minnen och föremål
… these wooden objects for over 50 years. Each one of the objects possesses a story and a memory. The memories that Alrik Klingberg has incorporated into the objects are mainly from his childhood at a croft in northern Uppland. Since these memories have an obvious connection with …
Analys av tre deckarserier från Sandhamn, Kiruna och Öland
… and Johan Theorin to investigate the connection between the milieu and the story and in what way it is involved in the crime riddle. They all keep to the formula of the classical detective story but represent different variations within this formula. In spite of the differences …
… than literature. Unfortunately, there aremany digital books that loose the story, as the creator gets lost in technology and/or ineducation and morals. Rarely are images used as the main narrator. This project exploresthe picture as the narrator, the image as cross-generational …
Och deras internationaliseringsprocess
… amount of material, which I have used as the basis of this essay. Theories of storytelling have been used to interpret the information I got from Michael Hansen. Michael Hansen was chosen not only for his role as a business developer, but he is also the co-founder of the …
… 82. The family was interviewed in a life time perspective, in a so called life story character. The questions addressed in this thesis concerned how the reading habits and the general attitude toward literature differ between generations in one family. This includes how each …
Den unika processen
… dagsläget. Genom att själva arbeta med en crossmediaproduktion för Non smoking generation fick vi chansen att på nära håll studera designprocessen och kunde på så sätt identifiera dess beståndsdelar och aktörer. Baserat på dessa och i kombination med teorier om design och …
… making their target market wider toalso attract the females of the younger generation. This thesis aim to investigate how Indiska cancombinate Indian culture and Swedish fashion in their communication to attract the youngerfemales of the fashion market. The study will also …
en modell för kommersiell produktdifferentiering
… the experience realms, tre generationer upplevelse, sinnen, tematisering, storytelling samt Kano-modellen. I rapporten diskuterar vi även ämnen som dagligvaruhandel, individanpassning och varumärke. Uppsatsens syfte ”att ta fram en generell modell för kommersiell differentiering …
<em>En narrativ och semiotisk analys av Disneys kvinnliga och manliga skurkar ur ett genusperspektiv</em>
… who have grown up watching Disney’s films. Disney has become a central storyteller in our society with children and their families as their main audience. Disney's storytelling is often with the children from an early age and they get to learn about right and wrong, good and …
