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… see in our heads, and that the images of women mediated through television are stereotypes which are displayed in the presenter’s questions and in the respondent’s answers. By defining the problems related to International Women’s Day, showing causal connections, making moral …
… media content is influenced by underlying colonial or racist assumptions and stereotypes thus becomes a way to investigate our understanding of reality.In accordance with postcolonial thought, structural and symbolic racism is embedded in language and hidden in images, and …
Myt och verklighet - Vad är trivsel för bibliotekarier?
… this thesis is to explore the job satisfaction of librarians and try to nuance stereotypes, which the public has and which still exist in massmedia concerning librarians and their work. The study is qualitative and based mainly on semistructured interviews with ten libraries …
… the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the …
En kritisk analys av mediala representationer
… Fairclough. The central theoretical ideas for this study are representation, stereotypes and racialization. They are all in a way linked to power. Within the media suburb discourse I have distinguished two different discourses. The stereotyped discourse and the challenging …
… forming of masculinity and gender identity and how discussions around gender stereotypes and conceptions represents themselves in contemporary youth novels. Gender theory based upon R.W. Connell’s theoretical framework which discusses masculinities in plural is used. The theory …
The aim of this Master’s thesis is to examine librarian images and stereotypes in Swedish and American fiction, and to discover if there are any differences between these. The images and stereotypes are also compared to those revealed in previous research. The study is based on …
… links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a country or a region, the credibility of the brand can increase and strengthen thebrand. Therefore COO is used in marketing to position a brand.Purpose: The …
<em>En studie av Sveriges främsta journalister på film ur ett genusperspektiv </em>
… In our study we found that these movies have come a long way from the stereotypes of men and women that the audience has become used to. The male hero has a soft side and needs help from a strong female character to manage while the female hero is a strong woman who can manage …
… This thesis analyzes possible differences connected to theories about gender stereotypes that may exist among male and female leaders within a female dominated organization. Further, possible underlying reasons to why or why not differences between genders might be found are …
En kvalitativ undersökning av hur kvinnor gestaltas i tidningen I FORM:s personporträtt
… their segment called ”Addicted to” (Biten av). It is a study of what kind of stereotypes that are used and also what kind of pictures that has been used to portrait the women. Lastly I try to answer the question of how the portraits in I FORM can recreate or transform the medial …
En kvalitativ studie av genus i fem bilderböcker och fem förskolepedagogers uppfattningar om genus i bilderböcker
… of gender when they selected picture books, and most of them believed that stereotypes in picture book affect children’s perceptions of gender. The educators perceptions about equality work though picture books was different, some educators perceive it as just reading unisex …
En semiotisk analys av män, kvinnor och barn i Ikeas katalog 2014
… 2014 catalog, this from a gender perspective. It will also examine if gender stereotypes are seen and how equal the people in the images is produced. This essay is studied on the basis of gender theory and theories about stereotypes and how men, women and children are prepared …
-Om åldersdiskriminering riktad mot äldre i arbetslivet
… and individual work career looks like. A recruitment process contributes to stereotypes for older persons. The reasons that contributes to stereotypes are how the pension and legal systems in the society are made and also because of peoples assessments and norms. The result of …
<em>En narrativ och semiotisk analys av Disneys kvinnliga och manliga skurkar ur ett genusperspektiv</em>
… gender perspective. The study's goal is to understand if the gender roles and stereotypes are enhanced or weakened by how male and female villains communicates through Disney’s films. With support from the theories of Giddens, Foucault and Jung, as well as theories of gender and …
